Elevating Performance
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Podcast Overview
<p>Explore tech-driven leadership and sales excellence on Elevating Performance, hosted by Mark A. Dronen—entrepreneur, coach, and transformation expert. We spotlight guests' bold leadership, sales triumphs, and innovations fueling business growth.</p> <p>Episodes unpack visionary Founders, deal-closing pros, and industry disruptors in AI, cloud, and agile tech. Discover tactics for enterprise wins, mindset pivots, and exponential strategies through raw stories and actionable insights.</p>
Language
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Publishing Since
5/19/2025
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Recent Episodes
November 3, 2025
Verity artifacts update as of 9.19.2025 from Mark Dronen, Elevator 321
After the original edits were complete to Mike's podcast Episode, an opportunity struck me - his content could be repurposed in a way that Elevator 321 hadn't considered. The Elevator 321 interests have been to build an Episode catalog to support our Executive Coaching practice - a way to establish thought leadership as part of a larger premium subscription strategy. The opportunity I saw with Mike's content was to re-purpose it to directly support Verity. We've built syndication abilities to push content to 25+ podcast platforms - the key behind this is with each .mp3 or .mp4 we publish, there are supporting artifacts that are included. The text-based artifacts are tuned for SEO/GEO indexing. Episodes going viral is a fun notion, but our realistic goals are to position Verity to dominate around search. To accommodate GEO search, this has required changes in tactics regarding how activation and general awareness campaigns are designed. Over the last week, we've re-edited Mike's artifacts, correcting the Verity logo and punching up the content (weaving in B-role and supporting graphics and tightening up literally every sentence). What we are doing now is using AI tools to score each artifact, netting changes in Titles, changing Episode Artwork, changing our intros & outros (the beginning and ending of each video), and generally refining each artifact for SEO/GEO indexing and consumption. Part of the above work-flow is the creation of Reels (also known as Trailers) - think 60 second mini-clips that cover a single topic. They are created from the same edited content of the Episode/Chapters - useful as in addition to general promotion, they can be re-purposed to answer questions from prospects, partners, press and recruits - in short, a way to support aggressive scaling goals. While Elevator 321 pushing out Verity tuned content through its syndication channels supports general awareness and drives SEO/GEO. I also recommend a modern from of PR - repurposing the artifacts referenced above. The Notify PR platform has integrated services for press release distribution, media monitoring, social listening, a media contacts database, newsroom publishing, and PR measurement and analytics, all within a single, user-friendly system. They have a curated list of 300 verticals, each made up of journalists, influencers, trade associations and their members, etc. - giving the ability to blast Verity messaging directly to target folks (they also do geographic subsets of Verticals).
October 27, 2025
The SMS Revolution You've Never Heard Of with Brian Stafford (EP 15, T1)
Introducing Brian Stafford, CEO and co-founder of nativeMSG. Discover Brian's visionary impact in the digital messaging space, where his architectures have processed over a billion messages for top brands. Learn about his four U.S. utility patents, including pioneering work in Rich Communication Services (RCS), which is transforming traditional SMS into interactive experiences. Key Topics Brian Stafford is a visionary in digital messaging Brian's architected solutions have processed over one billion text and SMS messages Brian holds four US utility patents Guest Brian Stafford is CEO and co-Founder of nativeMSG. Brian is a visionary leader in digital messaging whose innovative architectures have processed over a billion SMS messages for major global brands. Brian holds four US utility patents, pioneering Rich Communication Services (RCS) that transform traditional texting into interactive, app-like experiences for enhanced B2C interactions. nativeMsg, based in Chicago, specilizes in RCS Business Messaging, enabling businesses to create interactive and rich experiences directly within customers' SMS apps on Android and iOS devices. Their platform supports high-quality media like videos and images, quick-reply options, personalized user journeys, and seamless integrations with business systems for automated responses and efficient operations. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com.
October 20, 2025
Why Leadership Needs Executive Coaching Now! (EP 19, T1, 1x1)
Former Microsoft VP of Worldwide Learning, Laura Longcore, explores how Executive Coaching can guide organizations through a successful digital transformation, fostering a positive culture change. This short highlights the crucial role of leadership in driving change and the importance of leadership development to cultivate key leadership skills. Discover how organizational agility ensures team success. 🚀 Key Topics Executive Coaching brings outside perspectives for cultural change. It's crucial for leaders to develop employees with an AI mindset. Leaders should create time for employees to experiment and learn. Executive Coaches facilitate internal and external organizational insights Guest Laura Longcore, is a retired Microsoft executive with nearly 25 years of experience at the company, where she held various leadership roles including Vice President of Worldwide Learning, Vice President of Data & AI, and positions in marketing, operations, product planning, and sales. A graduate of Illinois State University and a former Division I athlete, she has a strong passion for learning and skill development. Post-retirement, she continues to share insights on leadership, AI adoption, and company culture through podcasts and posts. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com.
105 total episodes available
Recent guests on Elevating Performance
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Diana Gibson
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Jim Malpede
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Dave Carlquist
Guest
Mike DeLeonardis
Guest
Corinne Martinez
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Michael DeLeonardis
Guest
Paul H Pearce
Guest
Laura Longcore
Guest
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Frequently asked questions
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- What is Elevating Performance?
<p>Explore tech-driven leadership and sales excellence on Elevating Performance, hosted by Mark A. Dronen—entrepreneur, coach, and transformation expert. We spotlight guests' bold leadership, sales triumphs, and innovations fueling business growth.</p> <p>Episodes unpack visionary Founders, deal-closing pros, and industry disruptors in AI, cloud, and agile tech. Discover tactics for enterprise wins, mindset pivots, and exponential strategies through raw stories and actionable insights.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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