Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

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Yes, this podcast regularly features guests.

Elfie Voices: Rethinking Health

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by Elfie

19 episodes

Updated Daily

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Podcast Overview

What will it take to build better healthcare for tomorrow? Welcome to Elfie Voices, the podcast rethinking health with doctors, experts, and patients, where technology, science, and innovation come together to reinvent everyday care and shape a healthier future for all. Each episode tackles a different topic across digital health, medical research, behavior change, and patient experience, grounding big ideas in real-world practice. The focus is on understanding what empowers people to manage their health day to day, and how technology can be the driver of needed change.

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Publishing Since

1/14/2026

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Recent Episodes

July 2, 2026

50% Don’t Take Their Meds: Inside Elfie’s Mission to Fix Adherence

Medication non-adherence costs Europe €125 billion and over 200,000 premature deaths every year — yet roughly half of patients still don’t take their treatment as prescribed. In this episode of Rethinking Health, Grace McNamara sits down with Emilie Cristini, one of Elfie’s first employees and now head of global pharma partnerships and country operations. Emilie shares how Elfie grew from a single hypertension product in Brazil into a holistic, multi-morbidity health platform now operating across Southeast Asia, Africa, Turkey, Latin America and beyond. The conversation covers why non-adherence is a system failure rather than a motivation problem, the published evidence behind Elfie (including a 37% adherence increase in the Engaged study), an upcoming RCT with the European Society of Cardiology, and how AI features like face-scan blood-pressure measurement, body scans and nutrition analysis are reshaping the patient journey. They also dig into the realities of clinician trust, data privacy, the EU AI Act, and why it still takes 17 years for best practice to become standard practice in healthcare — plus a look ahead at Elfie Care for doctors, WhatsApp-based health AI, and new Ministry of Health partnerships. Follow us:LinkedIn: ⁠<a href="https://www.linkedin.com/company/elfieco">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elfie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>Instagram: ⁠<a href="https://www.instagram.com/elfie.en/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elfie.en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>Facebook: <a href="https://www.facebook.com/elfie.global">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elfie Global</a>

June 15, 2026

Beyond the Pill – the AI and architecture of the future.

The future of healthcare won’t be won in the lab alone — it will be won at the patient’s side. Beyond the Pill, hosted by Grace McNamara, goes inside the shift transforming pharma and digital health: how companies move past the product to deliver real outcomes through adherence, patient engagement, and technology that meets people where they already are.Each episode brings on the leaders making it happen — pharma executives, clinicians, founders, and changemakers — for candid conversations on market access, AI in the clinic, emerging-market growth, and the human side of digital transformation. Practical, forward-looking, and grounded in what actually works, Beyond the Pill is for anyone building the next era of patient care. Follow us:LinkedIn: ⁠<a href="https://www.linkedin.com/company/elfieco">⁠⁠⁠⁠⁠⁠⁠⁠⁠Elfie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>Instagram: ⁠<a href="https://www.instagram.com/elfie.en/">⁠⁠⁠⁠⁠⁠⁠⁠⁠Elfie.en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>Facebook: <a href="https://www.facebook.com/elfie.global">⁠⁠⁠⁠⁠⁠⁠⁠⁠Elfie Global</a>

June 1, 2026

Scaling the Doctor: Inside Elfie’s First Government MOU for AI-Powered Care

What does it take for a government to put its name behind an AI health platform? In this episode of Elfie Voices: Rethinking Health, Grace McNamara sits down with Elfie co-founders Ofir and JF to unpack a landmark moment: their first Memorandum of Understanding with a government to deploy ELFIECARE across doctors and hospitals — free of charge.After five years proving the hardest thing in digital health — patient engagement — Elfie’s data surfaced a defining insight: the doctor is the single biggest agent of change, with doctor-referred patients showing double the adherence and double the impact. That insight reshaped the company’s next move: empowering clinicians with conversational AI that plugs into existing workflows on WhatsApp, never replacing the systems already in place.Ofir and JF lay out the economics that make Ministries of Health pay attention — exploding chronic-disease costs, the urgent need to “scale the doctor,” and a model that delivers controlled, compliant AI with local data residency in markets the big cloud providers don’t even serve. They explain why Elfie’s moat is the difficult path most vendors avoid: free deployment, ministry authorization, demonstrated medical impact, and a real-time epidemiologic data layer that finally lets governments and pharma see whether their spending actually works.For leaders in government and pharma, this is a candid look at how to align short-term incentives toward long-term population health — and how rigorous AI governance Follow us:LinkedIn: ⁠<a href="https://www.linkedin.com/company/elfieco">⁠⁠⁠⁠⁠⁠⁠⁠Elfie⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>Instagram: ⁠<a href="https://www.instagram.com/elfie.en/">⁠⁠⁠⁠⁠⁠⁠⁠Elfie.en⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>Facebook: <a href="https://www.facebook.com/elfie.global">⁠⁠⁠⁠⁠⁠⁠⁠Elfie Global</a>

19 total episodes available

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What is Elfie Voices: Rethinking Health?: What will it take to build better healthcare for tomorrow?

Welcome to Elfie Voices, the podcast rethinking health with doctors, experts, and patients, where technology, science, and innovation come together to reinvent everyday care and shape a healthier future for all.

Each episode tackles a different topic across digital health, medical research, behavior change, and patient experience, grounding big ideas in real-world practice. The focus is on understanding what empowers people to manage their health day to day, and how technology can be the driver of needed change.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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