Elise Explains IPcast
Claim This Podcastby elisesteegstra
Podcast Overview
<p>Elise Explains IP provides simple, expert guidance on trade marks, design registrations, copyright, brand strategy, and intellectual property law in Australia. Whether you're building a business or creating new content, Elise helps you understand your rights, avoid risks, and protect the value of your work.</p>
Language
🇺🇲
Publishing Since
12/3/2025
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Recent Episodes
July 22, 2026
How India Protects Brands: An IP Conversation with Ahona Chakrabarty - Ep 34
Trade Marks in India: What Every Global Brand Needs to Know with Ahona Chakrabarty - Ep 34 Expanding your business into India? Your trade mark strategy might need more attention than you think. In this episode of Elise Explains IP, I'm joined by Indian trade mark lawyer Ahona Chakrabarty to explore how intellectual property protection works in one of the world's fastest-growing economies. India has become a major market for international businesses, but many foreign brands still treat it as a secondary filing jurisdiction. As Ahona explains, that delay can create unexpected problems, even for well-known international brands. We discuss why India is a first-to-use jurisdiction, the importance of filing trade marks early, how non-traditional trade marks such as shapes, sounds and even scents are being protected, and what businesses should consider when using AI to develop new brands. Whether you're already doing business in India or planning international expansion, this episode offers practical insights to help you protect your brand before problems arise. In this episode we discuss: Why India should be considered an early trade mark filing jurisdiction How India's first-to-use trade mark system differs from many other countries Common misconceptions businesses have about trade mark registration Why filing a trade mark application does not automatically give you registered rights The importance of conducting clearance searches before launching a new brand How famous international brands can still face objections in India Section 11 objections and why delaying your filing can create unnecessary risk Registering non-traditional trade marks, including shape marks, sound marks and scent marks The growing role of artificial intelligence in branding and trade mark creation Why AI shouldn't replace creativity when developing a distinctive brand Practical advice for businesses looking to protect their intellectual property internationally Key takeaway One of the biggest mistakes businesses make is treating intellectual property as something to deal with after they've launched. Whether you're creating a new brand or expanding overseas, thinking about trade marks early can save significant time, money and frustration later. About Ahona Chakrabarty Ahona Chakrabarty is an Indian trade mark lawyer who specialises in trade mark prosecution, enforcement and brand protection. She advises businesses on protecting their intellectual property in India and has extensive experience navigating one of the world's fastest-growing and most dynamic trade mark systems. Resources If you're considering expanding your business internationally, don't assume your Australian trade mark rights will protect you overseas. Every country has its own laws, filing strategies and commercial considerations. If you'd like advice on protecting your intellectual property in Australia or developing an international filing strategy, we'd love to help. Book an IP Strategy Call through the link in the show notes. If you need assistance protecting your trade mark in India, you can also contact Ahona using the details provided below. KRISHNA & SAURASTRI ASSOCIATES LLP Tel: (+91 22) 2200 6322 Ext 291 Fax: (+91 22) 2200 6326 / 66550607 Mobile: (+91) 7045996758 ahona@krishnaandsaurastri.com www.krishnaandsaurastri.com https://www.linkedin.com/in/ahona-chakrabarty-212146141/ Enjoying the podcast? If you're finding Elise Explains IP helpful, please subscribe, leave a review and share the episode with another business owner or advisor. It helps more people understand how intellectual property can protect the businesses they're building.
July 15, 2026
Who Owns the Intellectual Property in Your Family Business? - Ep 33
Who Owns the IP in the Family Business? When people think about succession planning, they usually focus on the obvious assets—property, shares, bank accounts and equipment. But what about the intellectual property? Trade marks, customer databases, software, operating manuals, websites, branding, confidential know-how and business systems can be some of the most valuable assets a family business owns. Yet they're often overlooked until it's too late. Following on from our previous episode discussing the Victorian Supreme Court decision in Re Estate of Vaughan, this episode explores what happens when intellectual property is tied up in a family business, why ownership matters, and how poor planning can create expensive disputes during succession or estate administration. If you're a business owner, founder, or advisor working with family businesses, this episode will help you understand why IP should be a key part of every succession plan. In this episode, you'll learn: Why intellectual property is often one of the most valuable assets in a family business. The difference between creating IP and legally owning it. Why founders don't automatically own all of the business's intellectual property. Common ownership traps involving employees, family members, contractors and marketing agencies. Why company ownership and IP ownership don't always align. The risks executors face when intellectual property forms part of a deceased estate. How unclear IP ownership can fuel family disputes after retirement or death. Five practical steps every family business should take to protect its intellectual property before succession occurs. Key Takeaways Intellectual property doesn't disappear when a business owner retires or passes away. In fact, it often becomes even more important. Without clear ownership records, valuable assets such as trade marks, copyright, domain names, software, confidential information and business systems can become difficult—or impossible—to transfer, licence or protect. Taking the time to identify, document and align ownership of your intellectual property can save significant legal costs, preserve business value and make succession far smoother for the next generation. Free Resource Not sure where to start? Download my free Intellectual Property Audit Checklist from my website. It will help you identify the key IP assets in your business, understand who owns them, and highlight potential gaps before they become costly problems. Download here: https://www.elisesteegstra.com Need Help? If you'd like advice on: Intellectual property ownership Family business succession Trade marks and copyright Business structuring Estate planning for business owners I'd be happy to help. Book a strategy call through my website:https://www.elisesteegstra.com Connect with Elise 🌐 Website: https://www.elisesteegstra.com 💼 LinkedIn: https://www.linkedin.com/in/elisesteegstra/ 🎙️ Subscribe to Elise Explains IP wherever you listen to podcasts so you never miss an episode. #familybusiness #intellectualproperty #businesssuccession #estateplanning #trademarks #copyright #businessowners #smallbusiness #familyenterprise #iplaw #businessprotection #EliseExplainsIP
July 8, 2026
Guest Interview: Re Estate of Vaughan – When an Executor Accidentally Destroys IP - Ep 32
What Happens to Your Intellectual Property When You Die? When people think about estate planning, they usually think about Wills, family homes and bank accounts. But what about your intellectual property? If you're a business owner, inventor, creative or entrepreneur, some of your most valuable assets may be your copyright, trade marks, software, confidential information, business systems, designs or patents. These assets don't simply disappear when you die—and if they're overlooked by your executor, the consequences can be significant. In this episode of Elise Explains IP, Elise is joined by commercial and estate planning lawyer Sarah Carey to explore the intersection between intellectual property and estate planning. Using the Victorian Supreme Court decisions in Re Estate of Vaughan; Dunn v Dunn-Vaughan [2024] VSC 7 and Re Estate of Vaughan; Dunn v Dunn-Vaughan (No 2) [2024] VSC 128, they discuss how an executor became personally liable after disposing of documents that contained valuable intellectual property, mistakenly believing that copyright ended when the creator died. It's a fascinating reminder that intellectual property can survive its creator for decades—and that executors have a legal duty to identify, protect and properly administer those rights. In this episode we discuss: Why estate planning is about much more than simply making a Will. The different estate planning documents every business owner should consider. How intellectual property forms part of a deceased estate. The duties and fiduciary obligations of executors and administrators. Why copyright can continue for up to 70 years after the creator's death. The facts and outcome of the Vaughan decisions. Why searching IP Australia won't identify copyright. How an executor became personally liable for more than $400,000. Practical steps business owners can take to protect their intellectual property as part of their succession planning. Choosing the right executor when intellectual property forms part of your estate. Key Takeaways Your intellectual property may become one of the most valuable assets in your estate. Executors have a duty to identify, preserve and appropriately manage intellectual property, just as they would any other estate asset. Never assume that copyright or other intellectual property rights end when their creator dies. Business owners should include intellectual property in their estate and succession planning, and ensure their executors know what assets exist and where to find them. Resources Yarra Lane Grouphttps://yarralanegroup.com.au Connect with Sarah Carey on LinkedIn:https://www.linkedin.com/in/sarah-carey-444b7042/ sarah.c@yarralanegroup.com.au Cases Discussed Re Estate of Vaughan; Dunn v Dunn-Vaughan [2024] VSC 7 Re Estate of Vaughan; Dunn v Dunn-Vaughan (No 2) [2024] VSC 128 If you enjoyed this episode, please subscribe, leave a review, and share it with a business owner, inventor, creative or advisor who could benefit from understanding how intellectual property fits into estate planning. As always, this podcast contains general information only and is not legal advice. If you'd like advice about protecting your intellectual property or incorporating it into your estate planning, you can book a strategy call via my website.
34 total episodes available
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- What is Elise Explains IPcast?
<p>Elise Explains IP provides simple, expert guidance on trade marks, design registrations, copyright, brand strategy, and intellectual property law in Australia. Whether you're building a business or creating new content, Elise helps you understand your rights, avoid risks, and protect the value of your work.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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