This podcast gets with marketing pros all over the world to learn what they and their company do, and to learn one cool marketing tip that they want to share. With enough tips, marketers across the globe will have some powerful knowledge at their fingertips.
Marketers: get ready to learn some cool stuff 💥
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Kathryn Bennett - Paid to Audit a Marketing Degree
Kathryn's got quite the interesting story in this episode, about how she got into marketing. In her words, she 'stole her way in' by basically getting paid to do the work that would result in her learning just as much about marketing, as she would have had she gotten a Marketing degree. We talked about the disciplines between marketing and proposal writing, which is what she does today at Loopio as Director of Proposals. Turns out there are 3 ways to win a proposal: comply, price and satisfy. We discussed new trends that she sees with marketing, especially how government sectors make buying decisions. What is it she wishes she'd learned 5 years ago? She's got some really helpful things to share. Listen in for the Elite Marketing Tip at the end. And after listening, find her under the username 'kathrynbennettwrites' on LinkedIn if you'd like to set up an appointment. Or find her at @kaybeelifts on Instagram to follow her powerlifting career. Let's get started.
18 May 2021
Brian Ondrako - How What You Say Makes People Feel
So, funny story: I actually interviewed this guest's sister-in-law more than a year ago and didn't realize it. The last name gave it away. Brian Ondrako is a marketing aficianado, writer, coach and podcast host. We dig into what it is that makes us make decisions, and how marketing really hasn't changed a whole lot in recent years. Yes there's new technology there, but the human aspect is still driven by the same stuff that's been driving us since time began. We also talk about how what we say makes people feel, and the effects of communication as it pertains to marketing. Find Brian online at brianondrako.com, (//brianondrako.com) and @brianondrako on social media.
11 May 2021
Terry McDougall - Why Marketing Is So Stressful
Terry's company helps people gracefully balance success with happiness. An executive and leadership coach, she sees quite a few people in those positions suffer form stress and burnout. She works with a ton of marketers, and helps them understand why their job is so stressful, and how best to use that stress as a positive instead of a negative. After listening, find her on LinkedIn under the name 'terrybmcdougall' and connect with her. Also head over to her website at terrybmcdougall.com (//terrybmcdougall.com) or marketingmambo.net (//marketingmambo.net) to hear her podcast.
Inside a recent episode
Mickie Kennedy - How to Be Newsworthy
Published 3 May 2021 · Transcript excerpt
[…] Other things you can do is sometimes putting your position out there, especially if you have a contrarian viewpoint, the whole industry is going one way. And you could be like the voice of reason and say that maybe we shouldn't move so fast here or some pitfalls or cons in regards to this movement. I see that with environmental stuff, everybody going electric cars. And every once in a while you see someone who is in the news saying, well, not so fast, you know, the minerals that are used to make batteries aren't really environmentally sound. The labor practices of mining is not that great. And also what are we going to do with these batteries at the end of their lives? […]
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