Helping business owners grow their
Ella Aquino Show
Claim This Podcastby Ella Aquino
5 episodes
Updated Daily
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Recent Episodes
July 18, 2020
Simple Tips To Start Your Freelancing Business or "Work From Home"
I've started my freelancing business or "work from home" almost 5 years ago. I've started with my loaned computer set and 5,000 php from my separation pay. I've quit my job! Fast forward today, I am now a full-time digital marketer with my boutique marketing and advertising agency that provides services to entrepreneurs in all over the world. If I can do it, you can do it too! I want you to thrive and create a sustainable income for your family through freelancing. Check out this podcast episode and take actionable steps!
October 15, 2019
How to plan and build your content that will help you convert more leads and patients.
For today’s podcast I wanna talk about how to plan and build your content that will help you convert more leads and patients. As a business owner and practitioner, you’re wearing too many hats. It can be overwhelming to create and manage your marketing content that will help build authority, affinity and connect with your prospects.. But again, marketing and advertising strategy is no longer choice rather a necessity to help you grow a thriving business. I would like to share this strategy, so that it will be easier and on top of that profitable, repeatable and sustainable.
October 5, 2019
"Stranger To Appointment" strategy
"How to create a system to secure consitent leads from "Strangers To Appointments" How to built a marketing strategy that will create a form of communication to your prospects? Think about the first time you acquired the very first client/appointment. How did they hear from you? Did they see your ad? Is it from word of mouth? As a private practice owner, having the right system that will bring in the leads in a predictable manner is the cornerstone of your business. A process thta is a proven strategy: PROFITABLE SUSTAINABLE REPEATABLE Let's dive into the foundation on how to create your marketing strategy This is the purpose of documenting your "client value journey". The foundation of your marketing voice and strategy. COMMUNICATION Since content marketing which is your social media, articles, videos, podcast- is the voice of your business. You must learn to speak the felt need of your prospect and empathy in the form of your communication. Remeber they don't buy for an appointment- what they are looking for is transformation and result. How you will get them from their current situation to their desired situation. Get clear on the value you delliver....Understand the before and after of the services you deliver to different client segments. For example of client segments for physiotherapist, chiro, osteopath: Are they athlete? Are they crossfit? Are they moms? Are they weekend warrior? Are they elderly people? The reason why we have to brainstorm the different segments because they have different needs, language, desire, pain points, challenge.. A challenge for an athlete is entirely different with elderly people. Just to give you a summary, on how you communicate with your market... speak the before and after, you have to be the vehicle to what they want. For sure, you offer a different types of modalities, features, but what they wanna hear is how it will change their lives for the better. Now let's dive into creating the marketing path.... from stranger to appointments... How the relationship built and process to engineer your "lead machine". BE AWARE: How did they become aware of you? Self-explanatory, you have to let them know that you exist. You have to be on your prospect radar. On my next podcast guys: I will dive into:.. build marketing campaigns that intentionally move people from
5 total episodes available
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- What is Ella Aquino Show?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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