ElQa2ed is a biweekly podcast and educational channel that breaks down what it takes for Creative Agencies and MarCom teams to be on the top of their game. The podcast explores world-class management methodologies and strategic approaches to scaling-up businesses, while managing competitive & creative individuals. Just like the name suggests, which translates to “The Leader” in Arabic, the podcast hosts enlightening conversations with leaders of different functions and backgrounds from the Creative & Marketing realm, on their approach to operational excellence, leadership, strategic thinking, and being successful. The channel will also showcase videos conducted by the host covering Strategic Management of family businesses and SMEs. The channel features videos in both Arabic and English, and provides subtitles in Arabic, English, and French.
An amazing conversation with the one and only Julian Cole, on teaching and developing comms strategy, insight and what it actually means, Julian's Strategy on a Page (SOAP), Australians ....and many more interesting topics.
25 Aug 2023
خبير التوظيف جاستن ماكجواير يتحدث عن التوظيف في عالم الدعاية والاعلان والتسويق
لديه الكثير من النصائح لحديثي التخرج وخبراء التسويق نتكلم عن التوظيف في السعودية والخليج عموما، وسنجابور، وانجلترا بنتكلم بردو عن الاختلافات بين وظائف التسويق بين الشركات والتسويق للمستهلكين وظائف الوكالات ووظائف التسويق في الشركات عنده نصائح كتير لحديثي التخرج B2B vs B2C Marketing #التوظيف #تسويق #دعايةواعلان #وظيفة #وظايف #السعودية #دبي #وظايفـالتسويق #مصر #المغربـالعربي
14 Jul 2023
Nora DiNuzzo: Jill of all Trades, Small Business Advocate & Should Agencies Specialize?
What can I say? Nora's done it and seen it all. From Account Management to Business Development to Strategic Management. She is truly unique and a joy to talk to. We agree on almost everything and I could personally relate to her experiences. We discuss Business Development and the Marketing Procurement process. I ask her challenging questions on whether agencies should specialize in a certain vertical, and Nora just glides through her answers like a surfer cutting through the waves. I...
7 Jul 2023
Episode #3: Yann Colleter: Untamed Frontier, Streaming for Advertisers & The Dakar Rally!
For the past 3 years or so, things changed drastically in the streaming business. There are numerous OTT consultants in North America who advise Advertising Agencies and MarCom teams on comms strategies and approaches in regards to OTT (CTV in particular). It is a space that is growing rapidly. So, if you're a MarCom professional and don't know what OTT is, you must MUST tune in. I talk with Yann Colleter, the region's Guru on the matter, about all the different acronyms, the business models,...
30 Jun 2023
Episode #2: Cairo, Tokyo, Mentorship & Advertising
Tune in to watch and listen to a very interesting conversation that Cairo Marsh and I have on his amazing career, mentorship and his extraordinary name. The advice he gives to young professionals and what it was like for him to start his career in New York. And later establish an agency in Tokyo! We also talk about agencies of the future, about CTV (Subscribe to the channel, because we have a whole episode on that!) We talk about what an Account Executive needs to focus on to become suc...
20 Jun 2023
Kate Holgate: Leader, Maestra & The Creative State of Idaho
I host Kate Holgate, Stoltz Marketing Group's Chief Creative Officer, join me to watch how Kate navigates a seamless Creative Process. She reminds me of a Maestra of a beautiful orchestra! and what an amazing job she is doing. I'm not exactly sure how to express how I feel about her as a professional. I am speechless. If you're a creative professional, then you should definitely listen to how Kate leads her creative department. Enjoy!
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