Welcome to Email & Beyond, the podcast bringing you all the latest email marketing, and other complimentary marketing channel tips, tricks, industry chat, brand insights and more, every 2 weeks. Join Kate Barrett, Founder and CEO of eFocus Marketing & Richard Wall, Marketing Campaign Manager at Spotler as we talk you through the good, the bad and the ugly of marketing and how you can create a more intelligent strategy that gets results.
Email & Beyond
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18 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇬🇧
13
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality14
Social0
YouTube0
Engagement27
Podcast Overview
Welcome to Email & Beyond, the podcast bringing you all the latest email marketing, and other complimentary marketing channel tips, tricks, industry chat, brand insights and more, every 2 weeks. Join Kate Barrett, Founder and CEO of eFocus Marketing & Richard Wall, Marketing Campaign Manager at Spotler as we talk you through the good, the bad and the ugly of marketing and how you can create a more intelligent strategy that gets results.
Language
🇺🇲
Publishing Since
1/15/2024
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13
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality14
Social0
YouTube0
Engagement27
5
Excellent Areas
1
Good Performance
13
Growth Opportunities
excellent
Episode Length
17 minutes
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good
Show Experience
18 episodes over 1.1 years
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Every 22 days
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Recent Episodes
February 21, 2025
Conversion Data Mastery - Segmentation & Personalization Secrets
In this episode, we uncover the secrets of segmentation and personalisation using conversion data to deliver highly relevant content and offers to your audience. Dive into advanced techniques like eRFM (engagement, Recency, Frequency, Monetary) analysis and more to enhance your targeting strategy and boost your conversion rates. In this episode, you'll learn: The Power of Segmentation: Discover how to segment your audience effectively to ensure your messages resonate. Personalisation Techniques: Learn how to leverage conversion data to create personalized experiences for your audience. eRFM Analysis and Beyond: Understand how to use eRFM analysis and other advanced techniques to fine-tune your targeting strategy. Join us to unlock the secrets of segmentation and personalisation and take your email marketing to the next level!
January 21, 2025
Troubleshooting Your Deliverability Issues - Ensuring Your Emails Reach the Inbox
In this episode, we tackle one of the most critical aspects of email marketing: deliverability. Learn how to troubleshoot and resolve common deliverability issues to ensure your emails consistently reach your audience's inbox. From understanding spam filters to optimizing your sender reputation, we cover all the essentials to boost your email deliverability rates. In this episode, you'll learn: Common Deliverability Issues: Identify the most frequent problems that hinder email deliverability and how to avoid them. Optimizing Sender Reputation: Discover techniques to build and maintain a strong sender reputation. Best Practices for Deliverability: Learn actionable tips and best practices to ensure your emails land in the inbox, not the spam folder. Join us to troubleshoot your deliverability issues and optimize your email marketing campaigns for maximum reach!
January 7, 2025
Fail to Plan, Prepare to Fail - Crafting a Strategic Marketing Plan
In this episode, we emphasize the critical importance of having a strategic marketing plan. From understanding your company and audience to setting goals at various business levels and leveraging different marketing channels, we'll guide you through the steps to create a robust marketing plan that ensures success. In this episode, you'll learn: Understanding Your Company and Audience: Learn how to thoroughly research and understand your company’s unique value proposition and your target audience’s needs. Setting Strategic Goals: Discover how to set meaningful and achievable goals across different levels of your business. Leveraging Marketing Channels: Explore how to effectively use different marketing channels at various stages of your strategy to maximize impact. Join us to uncover the essentials of strategic marketing planning and avoid the pitfalls of poor preparation.
18 total episodes available
Deep-dive analytics for Email & Beyond
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Email & Beyond?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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