Email Marketing Experiments 🧪 | Think It. Test It. Share It

About Email Marketing Experiments 🧪 | Think It. Test It. Share It

Email Marketing Experiments was born out of a desire to share behind the scenes of failed and successful email marketing campaigns. What we’ve tried that worked and didn’t work. Instead of thinking it and testing it alone, we also share it. From welcome sequences to sales campaigns, list growth strategies, and more, we test ideas, break down results, and spill the tea. Come join us behind the scenes.

Publisher

Dr. Ayebanoa Sapphire Benwari

Category

business · business · education

Language

en

Explicit

No

First episode

4 Mar 2025

Latest episode

5 Oct 2026

Latest episodes

71 episodes in the feed.

1. 

   5 Oct 2026

   #70: How I Taught AI to Write Better Emails by Setting a Clear Standard Without Line-Editing Every Draft with Meera Kothand

   Most people use AI for email marketing the wrong way , throwing a prompt at it and hoping for the best. Meera Kothand, AI marketing systems strategist and author of over 10 self-published books with thousands of copies sold, built a completely different system. In this episode, she walks through the end-to-end AI workflow she uses to generate email ideas, interview herself, evaluate drafts, and send emails that still sound like her ,in half the time it used to take. Including an AI agent named Rita who reviews her work before it ever reaches her audience. If you want to use AI for email marketing without losing your voice, your edge, or your humanity , this episode will completely change how you think about it. INSIDE THIS EPISODE 1. How Meera went from a $2.99 Amazon book to building an email list of right-fit clients who pay thousands 2. Why she calls email marketing the number one home base and primary conversion tool in her business 3. The Open Rates Confession that every AI user needs to hear and the simple fix that saves hours 4. What a signal library is and how it solves the "I have no email ideas" problem forever 5. The 3-lens AI interview framework: story miner, systems extractor, and skeptical subscriber 6. The scoring rubric that evaluates every email draft before it reaches your audience 7. Meet Rita , the independent reviewer agent who checks your work so you do not have to 8. Why AI does not remove the human element and what you have to do to keep it in 9. The two email marketing myths Meera wants to bust about welcome sequences 10. How to use AI to monitor email marketing laws and regulations without spending hours researching GUEST RESOURCES Guest: Meera Kothand YouTube: https://www.youtube.com/meerakothand Freebie: Newsletter Workflow Starter Kit 👇 https://meera.email/aiworkflow Free Bonus: Email Workflow Finder👇 https://deck.meerakothand.com/email-marketing-experiments/ EPISODE TIMELINE ⏱️ [00:58] – Introduction: meet Meera Kothand, AI marketing systems strategist [02:07] – What AI marketing systems actually means and how it goes beyond just writing prompts [03:49] – The $2.99 Amazon book strategy that built her entire email list of right-fit clients [06:00] – Email marketing's job description: number one home base and primary conversion tool [07:21] – How a health scare led to entrepreneurship and why she almost did not start [09:32] – Open Rates Confession: the AI mistake that had her starting from scratch every day [11:13] – The signal library: how to never run out of email ideas again [12:27] – The 3-lens AI interview framework: story miner, systems extractor, skeptical subscriber [13:05] – The scoring rubric that evaluates audience language, opening hooks, and points of view [23:21] – Why AI does not kill the human element if you use it as a co-creator, not a replacement [25:55] – Meet Rita: the independent reviewer agent who checks every draft before you see it [29:48] – The Newsletter Workflow Starter Kit: from idea to send in half the time [32:51] – Rapid fire: long emails, emojis in subject lines, and the send time myth [33:52] – Two email marketing myths busted: welcome sequences are not just for nurturing [40:53] – How to use AI to monitor email marketing regulations without overwhelm CONNECT WITH US Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/ Mentioned in this episode: Freebie: How To Break Into Email Marketing & Get Paid To Offer it as a Service (https://emailmarketingexperiment.captivate.fm/htbiem) Freebie: How To Break Into Email Marketing & Get Paid To Offer it as a Service (https://emailmarketingexperiment.captivate.fm/htbiem)

2. 

   28 Sept 2026

   #69: Email Marketing for Creators: How to Build an Audience You Actually Own with Lydia George

   You have thousands of followers on Instagram. Hundreds of subscribers on YouTube. A growing LinkedIn newsletter. But if those platforms disappeared tomorrow, what would you have left? Lydia George , digital strategist, senior social media professional at Selar, and one of the sharpest voices in the creator economy says the answer is simple: your email list. It is the only place where you truly own your audience, can take them with you anywhere, and can scale without showing up every single day. In this episode, Lydia breaks down why email is the most underrated asset in a creator's business and what African business owners specifically are getting wrong about it. INSIDE THIS EPISODE 1. Why Lydia calls email marketing the "chief community builder" and how it creates a different kind of relationship than social media ever can 2. How email marketing is a form of ownership and scalable IP that most creators are sleeping on 3. Why Substack is closer to a real email tool than most people realise and why LinkedIn newsletters are a trap 4. The missing link mistake that became one of Lydia's most opened campaigns ever 5. Why social media feels shiny and email feels boring and why that is actually good news for email marketers 6. How to blend personal vulnerability with product promotion to write emails people actually feel 7. Why African businesses are struggling with email and what the data about Africans and subscriptions actually shows 8. The bold creative email stunt by Chocolate City that generated massive open rates and the legal risk to watch out for 9. Why you should never use email only to sell and what to do instead to protect your deliverability and reputation 10. Rapid fire questions: The Best type of emails she likes,what makes her open emails, how email for software different from emails for creators, email myth she'll like to break. GUEST RESOURCES Guest: Lydia George Instagram: https://www.instagram.com/lydiacgeorge?stkn=MXYza3o5YWNhdzB6 LinkedIn: https://www.linkedin.com/in/lydiacgeorge?originalSubdomain=ng Substack: https://thesocialdive.substack.com/ Free Gift: Social Dive Lead Magnet ,a short guide on the mindset shifts, career steps, and advice from scaled professionals to help social media professionals level up their careers. Click here to get it👉 https://socialdive.selar.com/beyondthealgorithm State of Email Marketing in Africa shares your experience and helps shape the report. Click here to get the link 👉 https://sapphirelearninghub.com/survey/ EPISODE TIMELINE ⏱️ [00:54] – Introduction: meet Lydia George, digital strategist and senior social media professional at Selar [05:17] – If email had a job description: Lydia calls it "chief community builder" and explains why [06:16] – What it means when your subscribers expect to hear from you and what that builds over time [08:36] – Lydia's first email campaign: a Mailchimp experiment that started everything [09:35] – The Women's Day campaign that reached 100,000 to 200,000 users and why it worked [11:25] – Why every email , corporate or personal ,must sound like a real human being [13:47] – Open Rates Confession: the missing link mistake that made Lydia want to cry [15:33] – How she turned the mistake into one of her most successful campaigns using humor [18:31] – Email marketing is a form of ownership: the scalable IP argument creators need to hear [23:01] – Why business owners prefer social media over email and the misconception driving it [24:42] – Substack vs LinkedIn newsletter vs traditional email service providers [40:17] – How to blend vulnerability with promotion to write emails that convert [42:18] – Why only emailing when you want to sell is killing your deliverability and your reputation [46:26] – What African businesses are getting wrong about email design and subject lines [55:08] – About the State of Email Marketing Report in Africa and what Lydia's hypothesis on the report [56:03] – The Chocolate City email stunt that generated massive opens and the legal caveat [01:02:37] – About her Social Dive lead magnet CONNECT WITH US Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/ Mentioned in this episode: Our Services - Work with Me (https://emailmarketingexperiment.captivate.fm/services) Freebie: How To Break Into Email Marketing & Get Paid To Offer it as a Service (https://emailmarketingexperiment.captivate.fm/htbiem)

3. 

   21 Sept 2026

   #68: The 3 Ways I Use AI in My Email Marketing Business (And Why I Keep It Away From These 2 Things) with Dr. Sapphire

   In a world where everyone seems to be using AI for everything, Dr. Sapphire has a very clear line. She knows exactly where AI helps her do more and exactly where she minimises her use of AI. In this special role-reversal episode, Dr. Sapphire becomes the guest as Mmesoma,pharmacist, e-commerce email copywriter, and Email Clinic community member of the month takes over as host. Together they dig into Dr. Sapphire's origin story, her early scepticism of AI, the three specific ways she uses it in her email marketing business today, and the two things she has kept from AI. If you have been wondering how to use AI smartly without losing your edge as an email marketer, this episode will give you a clear, honest framework to follow. INSIDE THIS EPISODE 1. How Dr. Sapphire went from childhood novelist and journal keeper to accidental email marketing expert 2. The "PTSD" mistake she made managing a large email list and the anxiety that followed every time she pressed send 3. Why she started out almost anti-AI and what changed her mind 4. The three ways she actively uses AI in her email marketing business: research, analytics, and editing 5. What her Email Marketing workflow was like before the advent of AI 6. Why she refuses to outsource her copywriting to AI and what happens to your skill when you stop writing 7. The "garbage in, garbage out" principle that governs everything she does with AI 8. How she gets maximum results with the use of AI 9. What Notebook LM is and how to use it 10.Why AI will not take your job and what actually will NEW: The Email Clinic is open! If this episode got you thinking about your email marketing, imagine having a community where you can get help 24/7. The Email Clinic is where freelancers and service providers come to start, grow, and sharpen their email marketing skills together. Live copy reviews, live training, community chats and more. 👉 Join us here: nestuge.com/emailclinic GUEST RESOURCES Guest Host: Mmesoma Ani Connect with Mmesoma Ani here 👇 Facebook: https://www.facebook.com/profile.php?id=100077766273858 Instagram: https://www.instagram.com/somascopy?stkn=ZDJmZHQ0dTRkaWdw LinkedIn: https://www.linkedin.com/in/mmesomaani?utm_source=share_via&utm_content=profile&utm_medium=member_android OTHER RESOURCES FROM EPISODE Services: https://sapphirelearninghub.com/services Freebie: How to break into Email Marketing: https://sapphirelearninghub.com/resources/freebies/ EPISODE TIMELINE ⏱️ [00:41] – Introduction: why this episode is different, Dr. Sapphire is the guest today [01:49] – Meet the host: Mmesoma, pharmacist, e-commerce email copywriter, and Email Clinic member [03:54] – A fun activity she enjoys in the Email Clinic and what the Email Clinic is about [06:55] – Open Rates Confession: the mistake that gave Dr. Sapphire email-sending anxiety [10:43] – How email marketing found Dr. Sapphire ,from novels at age 6 to her first paid email gig [17:55] – Her initial reaction to AI: almost anti-AI and approaching it with caution [24:33] – AI use case 1: research , how she uses AI to understand audiences and find patterns [25:20] – AI use case 2: analytics ,pulling data into AI to find behavioral trends and insights [27:09] – AI use case 3: editing ,using Gemini for grammar and punctuation checks [28:50] – The garbage in, garbage out principle and her three-layer research process [41:01] – The two things she has decided to minimize the use of AI [46:35] – The AI tools she recommends: Claude, Google Gemini, and NotebookLM explained [57:25] – Her three predictions for email marketing in the next two to three years [01:01:50] – Why AI will not take your job and what actually will [01:02:20] – Surprise ending: Mmesoma wins Email Clinic Member of the Month for August CONNECT WITH US Services: https://sapphirelearninghub.com/services Freebie: How to break into Email Marketing: https://sapphirelearninghub.com/resources/freebies/ Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/ Threads: https://www.threads.com/@dr.sapphire_ LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/ Website: https://sapphirelearninghub.com/

Who has been a guest on Email Marketing Experiments 🧪 | Think It. Test It. Share It

Names identified in recent episode analyses. Showing up to five guests.

• Samantha Burmeister
• Kristin Lawton
• Tayler Cusick Hollman
• Andi Smiley
• David Guttman

Podcast Authority Score: 43 / 100

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