by Dr. Ayebanoa Sapphire Benwari
Email Marketing Experiments was born out of a desire to share behind the scenes of failed and successful email marketing campaigns. What we’ve tried that worked and didn’t work. Instead of thinking it and testing it alone, we also share it. From welcome sequences to sales campaigns, list growth strategies, and more, we test ideas, break down results, and spill the tea. Come join us behind the scenes.
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July 27, 2026
<p></p><p>Most email marketers are searching for the perfect strategy to increase their open rates and click rates. Tayler Cusick Hollman believes they're asking the wrong question.</p><p></p><p>In this episode, marketing consultant, educator, and founder of the marketing platform Enji shares the real email marketing experiments she's run inside her own business, from haiku-style emails and engagement-based segmentation to nurture-first campaigns and subject line testing. Some experiments worked, some failed spectacularly, and one still remains an unsolved mystery.</p><p></p><p>If you've ever wondered how to improve your email marketing without relying on guesswork, this episode will show you how to build a culture of testing that leads to better decisions and stronger results.</p><p></p><p></p><p></p><p></p><p><strong>INSIDE THIS EPISODE</strong></p><p>1. Why experimentation is one of the most valuable skills every email marketer can develop</p><p></p><p>2. The surprising haiku email experiment that reduced click rates instead of increasing them</p><p></p><p>3. Why sending emails only to engaged subscribers caused open rates to drop and why Tayler still can't explain it</p><p></p><p>4. What happened when she reduced her email frequency to see if fewer emails performed better</p><p></p><p>5. How a nurture-first email strategy is changing the way she approaches sales campaigns</p><p></p><p>6. How to decide what to test in your email marketing based on your business goals</p><p></p><p>7. Why looking for patterns in your email analytics leads to better marketing decisions</p><p></p><p>8. The difference between marketing a SaaS product and marketing a service through email</p><p></p><p>9. Why founders should segment subscribers by the problems they're trying to solve,not just demographics</p><p></p><p>10. The welcome sequence and onboarding automation every SaaS business should have</p><p></p><p>11. The email marketing mindset that keeps Tayler testing, even when experiments fail</p><p></p><p></p><p><strong>GUEST RESOURCES</strong></p><p>Guest: Tayler Cusick Hollman</p><p></p><p>Instagram: https://www.instagram.com/enji_co/</p><p></p><p>Website: https://www.enji.co/</p><p></p><p></p><p></p><p></p><p></p><p><strong>EPISODE TIMELINE ⏱️</strong></p><p>[01:37] – Meet Tayler Cusick Hollman and the story behind Enji</p><p></p><p>[08:04] – What role email marketing plays inside her business</p><p></p><p>[09:05] – Open Rates Confession: accidentally sending an email before a feature launched</p><p></p><p>[11:16] – Why email marketing experiments matter</p><p></p><p>[12:39] – The haiku email experiment that hurt click rates</p><p></p><p>[14:00] – Why sending only to engaged subscribers unexpectedly lowered open rates</p><p></p><p>[20:31] – Testing fewer emails versus sending more frequently</p><p></p><p>[21:47] – Building a nurture-first email strategy before pitching</p><p></p><p>[24:09] – Why curiosity and resilience make better email marketers</p><p></p><p>[26:29] – How Tayler decides what to test next</p><p></p><p>[31:11] – Email marketing for SaaS versus service businesses</p><p></p><p>[34:13] – New email campaign ideas and customer case studies</p><p></p><p>[41:23] – Advice for founders launching SaaS products</p><p></p><p>[45:41] – Rapid Fire: campaigns, automations, segmentation, and email marketing opinions</p><p></p><p>[49:51] – Where to connect with Tayler and learn more about Enji</p><p></p><p></p><p></p><p></p><p></p><p><strong>CONNECT WITH US</strong></p><p>Instagram: https://www.instagram.com/dr.sapphire_/</p><p>LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/</p><p>Threads: https://www.threads.com/@dr.sapphire_</p><p>LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/</p><p>Website: https://sapphirelearninghub.com/</p>
July 20, 2026
<p>Most people believe they need a massive email list before email marketing starts generating meaningful revenue. Podcast coach Andi Smiley believes the opposite.</p><p>In this episode, Andi shares how she filled every spot in a brand-new offer using a relatively small email list, two emails a week, and zero sales calls. She also explains why storytelling, not hard selling, has become the foundation of her email strategy, how Pinterest quietly drives podcast growth, and why consistency matters more than having thousands of subscribers.</p><p>If you've ever wondered whether your email list is "too small" or worried about emailing people too often, this conversation will completely change the way you think about email marketing.</p><p></p><p></p><p></p><p></p><p><strong>INSIDE THIS EPISODE</strong></p><p>1. Why a small email list can generate meaningful revenue</p><p>2. How Andi filled a brand-new offer without using sales calls</p><p>3. The mindset shift that helped her start emailing twice a week</p><p>4. Why storytelling makes sales emails feel natural instead of pushy</p><p>5. How many emails people usually read before making a buying decision</p><p>6. Why unsubscribes aren't always a bad thing</p><p>7. The simple email system Andi uses to stay consistent every week</p><p>8. How Pinterest helps grow her podcast, website traffic and email list</p><p>9. Why podcast episodes should have only one call-to-action</p><p>10. The metrics Andi actually pays attention to and the ones she worries about less today</p><p></p><p></p><p></p><p><strong>GUEST RESOURCES</strong></p><p>Guest: Andi Smiley</p><p></p><p>Threads: https://www.threads.com/@friendlypodcastguide</p><p></p><p>Podcast: https://friendlypodcastguide.com/friendly-podcast-guide-links/</p><p></p><p>Free Resource: Is Pinterest Right for Your Podcast? Checklist: https://friendlypodcastguide.com/is-pinterest-right-for-me-checklist/</p><p></p><p></p><p></p><p></p><p></p><p></p><p><strong>EPISODE TIMELINE ⏱️</strong></p><p>[01:44]- Meet Andi Smiley and how she manages to read six to seven books every month.</p><p></p><p>[05:48]- From radio producer to podcast coach: Andi's journey into podcasting.</p><p></p><p>[08:48]- Why email marketing is the biggest revenue driver in her business.</p><p></p><p>[11:04]- Open Rates Confession: Why she was afraid to send more than one email a week.</p><p></p><p>[14:28]- The strategy that filled every spot in her new Pinterest VIP offer.</p><p></p><p>[19:04]- Why separating podcast emails from sales emails changed everything.</p><p></p><p>[22:49]- Keeping readers interested while promoting the same offer for over two months.</p><p></p><p>[25:44]- About her checklist for podcasters who want to use Pinterest</p><p></p><p>[28:14] Why Andi stopped trying to write "perfect" emails and simply became herself.</p><p></p><p>[33:33] The email subject lines and formats that consistently earn opens.</p><p></p><p>[37:17] Her simple weekly system for writing and scheduling emails.</p><p></p><p>[39:51] How Pinterest drives podcast listeners and email subscribers.</p><p></p><p>[45:33] Rapid-fire: favourite metrics, email length, CTAs and tools.</p><p></p><p>[50:35] Andi's advice for anyone struggling to generate revenue from email.</p><p></p><p></p><p></p><p></p><p><strong>Connect with Us</strong></p><p>Instagram: https://www.instagram.com/dr.sapphire_/</p><p>LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/</p><p>Threads: https://www.threads.com/@dr.sapphire_</p><p>LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/</p><p>Website: https://sapphirelearninghub.com/</p>
July 13, 2026
<p>Most people treat email marketing as its own separate thing. David Guttman,serial entrepreneur, business strategist, and mentor to CEOs of eight-figure companies says that is exactly the problem.</p><p></p><p>In this episode, the man who has built, scaled, and exited multiple eight and nine figure companies across 40+ industries breaks down the data-driven, persona-led, omni-channel approach that has driven results everywhere from telemedicine to Forex trading firms. And he does it with a live case study built right inside the conversation.</p><p></p><p>If you want to move from guessing what works in your email marketing to actually knowing this episode is where to start.</p><p></p><p></p><p></p><p><strong>Inside This Episode</strong></p><p>1. Why treating email as a standalone channel is one of the most costly mistakes businesses make</p><p>2. What persona-driven marketing actually means and how a single image change increased utilization</p><p>by 35%</p><p>3. How to figure out which data points actually change subscriber behaviour and which ones do not matter</p><p>4. The difference between strategy and tactics in email marketing and why mixing them up slows</p><p>everything down</p><p>5. Why David tests five things at a time instead of two and how to do it with small lists</p><p>6. What a control group is, why you need one, and how to set it up without a data science degree</p><p>7. The email marketing myth David wants to bust: more emails is not always better</p><p>8. A real case study of an omni-channel campaign built live from scratch during this episode</p><p>9. Why you should define what success looks like before you run any test, not after</p><p>10. The email marketing horror story that took a $200 million company to zero in 60 days</p><p></p><p></p><p><strong>Guest Resources</strong></p><p>Guest: David Guttman</p><p>Website: www.guttmanmedia.com</p><p>Link to the Anti-MBA course:https://www.guttmanmedia.com/anti-MBA</p><p></p><p></p><p><strong>NEW: The Email Clinic is open!</strong></p><p>If this episode got you thinking about your email marketing, imagine having a community where you can get help 24/7. The Email Clinic is where freelancers and service providers come to start, grow, and sharpen their email marketing skills together. Live copy reviews, live training, community chats and more.</p><p>👉 Join us here: https://sapphirelearninghub.nestuge.com/</p><p></p><p></p><p></p><p><strong>Episode Timeline </strong></p><p>[02:27] – David's background: 35 years, 40+ industries, 15 businesses bought and sold</p><p></p><p>[07:37] – The role email marketing plays across different businesses and industries</p><p></p><p>[08:27] – Why email should never be treated as a standalone channel</p><p></p><p>[09:46] – Open Rates Confession: the email mistake that took a $200M company to zero in 60 days</p><p></p><p>[12:12] – The telemedicine case study: how persona-driven marketing increased utilisation by 35%</p><p></p><p>[14:48] – What data to actually collect and how to decide which data points change behaviour</p><p></p><p>[18:56] – Building hypotheses and testing them: the ABC to ABCDE approach explained</p><p></p><p>[22:20] – What omni-channel marketing actually means and how many channels you need</p><p></p><p>[23:16] – The two things that matter most in any omni-channel campaign</p><p></p><p>[26:33] – Live case study: building a data-driven omni-channel email campaign for an edtech company</p><p></p><p>[31:11] – The control group explained simply and why you need one in every test</p><p></p><p>[36:36] – Why everything should be automated and why you should never stop testing</p><p></p><p>[40:01] – The biggest mistake people make when testing: not defining success in advance</p><p></p><p>[42:40] – How he uses strategy and testing in email marketing</p><p></p><p>[46:26] – The Anti-MBA Course: what is in it and how to get it free</p><p></p><p>[47:56] – Rapid fire session</p><p></p><p></p><p></p><p><strong>Connect with Us</strong></p><p>Instagram: https://www.instagram.com/dr.sapphire_/</p><p>LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/</p><p>Threads: https://www.threads.com/@dr.sapphire_</p><p>LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/</p><p>Website: https://sapphirelearninghub.com/</p>
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Email Marketing Experiments was born out of a desire to share behind the scenes of failed and successful email marketing campaigns.
What we’ve tried that worked and didn’t work.
Instead of thinking it and testing it alone, we also share it.
From welcome sequences to sales campaigns, list growth strategies, and more, we test ideas, break down results, and spill the tea.
Come join us behind the scenes.
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