Podcast thumbnail for Email Story Lab: Storytelling Strategies for Online Marketing and Business Growth

Email Story Lab: Storytelling Strategies for Online Marketing and Business Growth

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by Eme Bassey

5.0(1 reviews)
17 episodes
Updated Daily
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Podcast Overview

Storytellers & Changemakers shares storytelling strategies for nonprofits, charities, and purpose-driven brands. Hosted by Eme Bassey, author of The Vivid Story Method, semi-obsessed lifelong student of storytelling and email marketing consultant. Each episode delivers information and inspiration, as well as interviews with people who change lives for a living. Join us to explore proven and practical ways to tell better stories, raise more money, and build stronger communities.

Language

🇺🇲

Publishing Since

5/15/2023

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Recent Episodes

Episode thumbnail for Being More Human: How Storytelling & Empathy Can Transform Leadership - with Leilani Garrett

May 1, 2026

Being More Human: How Storytelling & Empathy Can Transform Leadership - with Leilani Garrett

<p>-In a world full of noise, connection is the real currency.And storytelling—done right—is how you earn it.What if the real secret to better leadership, stronger teams, and more impact… was simply being more human?In this episode, Leilani Garrett shares her journey from corporate sales into storytelling, empathy, and leadership—and why these “soft skills” are actually your strongest strategic advantage.We explore how storytelling affects the brain, why empathy fuels innovation and revenue, and practical ways you can build deeper human connection in your work and life.🎁 Free Resource: Radical Empathy PlaybookIf you want to go deeper, grab Leilani’s free guide here:👉 <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGxidjJyb0VKSVNjcS1nNVMzUEdXSkNJek1hd3xBQ3Jtc0ttSDFmOG9SVGVhLUN6N2VXSlQtM3NndktiSWM3eklwVnRXbTVvZUt5QVo3MHJUa0xSNVlEY0tPeDhNeEE5ZnRoS201YkFDOTFtRUkxcGFPRFpRS0dSWTYyM0FkNTFpT2JLVGhOdzZBam1JWTN2aHpTRQ&amp;q=https%3A%2F%2Fleilani-garrett.myflodesk.com%2Fradical-empathy-playbook&amp;v=qaaPV0cLZP0" target="_blank" rel="ugc noopener noreferrer">https://leilani-garrett.myflodesk.com...</a>The playbook is designed to help you build deeper human connection in leadership, culture, and everyday life, with practical prompts and storytelling strategies you can apply immediately.🔑 What You’ll Learn</p><ul><li>The neuroscience behind storytelling and brain synchronization</li><li>Why empathy isn’t just nice—it’s profitable</li><li>How curiosity unlocks deeper connection and influence</li><li>Practical habits to become a more human, effective leader</li><li>How stories strengthen teams, culture, and organizational growth⏱️ Chapters<a href="https://www.youtube.com/watch?v=qaaPV0cLZP0" rel="ugc noopener noreferrer" target="_blank">00:00</a> Introduction to Storytelling and Empathy<a href="https://www.youtube.com/watch?v=qaaPV0cLZP0&amp;t=196s" rel="ugc noopener noreferrer" target="_blank">03:16</a> Leilani’s Origin Story<a href="https://www.youtube.com/watch?v=qaaPV0cLZP0&amp;t=483s" rel="ugc noopener noreferrer" target="_blank">08:03</a> The Power of Storytelling<a href="https://www.youtube.com/watch?v=qaaPV0cLZP0&amp;t=601s" rel="ugc noopener noreferrer" target="_blank">10:01</a> Curiosity and Connection<a href="https://www.youtube.com/watch?v=qaaPV0cLZP0&amp;t=833s" rel="ugc noopener noreferrer" target="_blank">13:53</a> Understanding Radical Empathy<a href="https://www.youtube.com/watch?v=qaaPV0cLZP0&amp;t=921s" rel="ugc noopener noreferrer" target="_blank">15:21</a> The Two-Way Nature of Storytelling<a href="https://www.youtube.com/watch?v=qaaPV0cLZP0&amp;t=1092s" rel="ugc noopener noreferrer" target="_blank">18:12</a> The Art of Listening<a href="https://www.youtube.com/watch?v=qaaPV0cLZP0&amp;t=1166s" rel="ugc noopener noreferrer" target="_blank">19:26</a> Connecting Through Stories<a href="https://www.youtube.com/watch?v=qaaPV0cLZP0&amp;t=1266s" rel="ugc noopener noreferrer" target="_blank">21:06</a> Cultural Heritage and Identity<a href="https://www.youtube.com/watch?v=qaaPV0cLZP0&amp;t=1353s" rel="ugc noopener noreferrer" target="_blank">22:33</a> Empathy as a Smart Skill<a href="https://www.youtube.com/watch?v=qaaPV0cLZP0&amp;t=1474s" rel="ugc noopener noreferrer" target="_blank">24:34</a> The People Factor in Organizations<a href="https://www.youtube.com/watch?v=qaaPV0cLZP0&amp;t=1535s" rel="ugc noopener noreferrer" target="_blank">25:35</a> Practical Habits for Connection<a href="https://www.youtube.com/watch?v=qaaPV0cLZP0&amp;t=1675s" rel="ugc noopener noreferrer" target="_blank">27:55</a> Building Cohesive Teams🔗 Resources &amp; LinksLeilani Garrett: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3RlTmxvWG1ya29FQWVnNFVteTlMYzV5bm01UXxBQ3Jtc0tsV1EwT2h1ZkE1Zmp0SUlfNEdRLUhLZVdtT2FScEdTOGlFbVdsQ0JvTzBOVkhLa0VGNTFLWTFlR2Y1N2tmZzNvUTNEYzd1UW5fbzl2LU5Ybmg0RGtBdXVlZWxGbUZ6bmtNQTJfdS1SalVEblhmVllTRQ&amp;q=https%3A%2F%2Fleilani-garrett.com%2F&amp;v=qaaPV0cLZP0" target="_blank" rel="ugc noopener noreferrer">https://leilani-garrett.com</a>Leilani on Innstagram: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3NHbURYRmFzamp1dmk5MjhvWmtTUzhGdDRzZ3xBQ3Jtc0tsLWJkeDNHbjJCR3VEc25rOWVqUUlBbXlZQkZCeENYSk00UDBfamZJcF9aMjFiWGl1Z18ybjV2QW1LcENSU205RHpocEwxckIwcjNKUkJmeXJBLTBQRHlhYkpTdkhuS1FKZ3BYT09teHQ3YmllZ1g2SQ&amp;q=https%3A%2F%2Fwww.instagram.com%2Flahhnee%2F&amp;v=qaaPV0cLZP0" target="_blank" rel="ugc noopener noreferrer">  / lahhnee  </a>Leilani's book: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbFBCLVR2MFlfR0N0c3lDaTB6X2FsdWJhRkFIQXxBQ3Jtc0tud2xJc1BSSm04THRiZWFkSENLQlE0bFpadS1URFlHMUp2WVZrYWIyU09VaVlnU1luaGZ4UUVXUUQ0S0lMQ2ZWcUpuSnFvZ24yMnhrbFYxdEhqV2ZRWjg4ejF1NnFwV3ExcTYtT1Axa1dWSTI1emVSdw&amp;q=https%3A%2F%2Fwww.amazon.com%2FAfter-Burn-Leilani-Garrett%2Fdp%2FB0DCHQ8J4D%2F&amp;v=qaaPV0cLZP0" target="_blank" rel="ugc noopener noreferrer">https://www.amazon.com/After-Burn-Lei...</a><br /></li></ul>

Episode thumbnail for "Every Widow Deserves a Champion" - Interview with Tara Talabi - founder of The Widow's Walk Charity

January 3, 2026

"Every Widow Deserves a Champion" - Interview with Tara Talabi - founder of The Widow's Walk Charity

<p>In this episode of the Storytellers and Changemakers podcast, Eme Bassey speaks with Tara Talabi, founder of The Widows Walk, a charity dedicated to supporting widows through their grief journey. Tara shares her personal story of loss and how it inspired her to create a community for widows who often feel isolated after the death of their partners. The conversation delves into the importance of hope, the role of community support, and the impact of faith in overcoming adversity. Tara emphasizes the need for understanding and compassion from those around widows, as well as her aspirations to expand her charity and reach more individuals in need.</p><p>Takeaways</p><p>- The Widows Walk was created to support widows.</p><p>- Hope is essential for healing after loss.</p><p>- Community support plays a crucial role in recovery.</p><p>- Grief is a unique journey for each individual.</p><p>- Faith can provide strength during difficult times.</p><p>- Widows often feel isolated after the initial support fades.</p><p>- Restoration and rebuilding are key tenets of healing.</p><p>- Tara&#39;s personal experience drives her mission to help others.</p><p>- Listening to widows&#39; needs is vital for effective support.</p><p>- Future plans include expanding the charity&#39;s reach and impact.</p><p><br></p><p>Chapters</p><p>00:00 The Birth of The Widow&#39;s Walk</p><p>02:45 The Power of Hope</p><p>05:07 Tara&#39;s Personal Journey of Loss</p><p>09:56 Support Systems in Grief</p><p>12:23 The Importance of Community</p><p>14:44 Starting The Widow&#39;s Walk</p><p>17:24 Acts of Kindness and Their Impact</p><p>19:48 The Long Road to Healing</p><p>20:06 Navigating Grief and Vulnerability</p><p>22:05 The Importance of Faith in Healing</p><p>24:59 Building Community Support for Widows</p><p>27:23 Finding Strength in Scripture</p><p>32:32 Words of Encouragement for Widows and Supporters</p><p>35:16 The Future of Widows Walk</p><p><br></p><p>#widows #grief #hope #podcast #interview #communitysupport #charity #resilienceinaction #faith #mentalhealth #widowhood #personalstories #storytelllingfornonprofits</p>

Episode thumbnail for Knowledge Isn’t Enough: The Power of Pattern Recognition in Storytelling”

November 22, 2025

Knowledge Isn’t Enough: The Power of Pattern Recognition in Storytelling”

<p>Eme discusses the distinction between knowledge and understanding in storytelling, highlighting the need for personal interaction with the material to truly grasp its essence.</p><p>In this rambling unfiltered episode , Eme Bassey shares her journey of discovering the power of storytelling and how it led to the creation of her book, &#39;The Vivid Story Method.&#39; </p><p>She emphasizes the importance of faith in her work and the divine inspiration she feels in her storytelling process. She explains how storytelling can enhance email marketing and the significance of personal stories in connecting with audiences. The conversation culminates in an invitation for listeners to engage with her book and develop their unique storytelling voice.</p><p><br></p><p>Takeaways</p><p><br></p><ul><li>Belief in God has been a guiding force in my life.</li><li>Storytelling became an obsession after taking a course.</li><li>Knowledge is different from understanding; interaction is key.</li><li>Teaching storytelling is about teaching humanity.</li><li>The Vivid Story Method simplifies storytelling for marketing.</li><li>Without understanding, storytelling becomes just a tactic.</li><li>Personal stories create deeper connections with audiences.</li><li>The book serves as a foundation for storytelling success.</li><li>Engagement with the material is essential for growth.</li><li>Storytelling transforms marketing into a meaningful connection.</li><p><br></p></ul><p>Chapters</p><p><br></p><p>00:00 Faith and Inspiration Behind the Book</p><p>01:14 The Journey to Storytelling</p><p>04:45 Understanding Storytelling in Marketing</p><p>08:04 The Vivid Story Method Explained</p><p>12:37 Bringing the Vivid Story Method to Life</p><p>16:03 Podcast Outro - Olabassey.wav</p><p><br></p><p><a href="https://www.amazon.co.uk/Vivid-Story-Method-Writing-Stories/dp/B0DP9WQ68Z" target="_blank" rel="noopener noreferer">Find &quot;The Vivid Story Method&quot; on AMAZON</a></p><p><br></p><p>storytelling, email marketing, Vivid Story Method, personal stories, knowledge, understanding, pattern recognition, marketing strategies, connection, faith, fundraising, nonprofit storytelling</p>

17 total episodes available

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Eme Bassey

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Becca Mai

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What is Email Story Lab: Storytelling Strategies for Online Marketing and Business Growth?

Storytellers & Changemakers shares storytelling strategies for nonprofits, charities, and purpose-driven brands.

Hosted by Eme Bassey, author of The Vivid Story Method, semi-obsessed lifelong student of storytelling and email marketing consultant.

Each episode delivers information and inspiration, as well as interviews with people who change lives for a living. Join us to explore proven and practical ways to tell better stories, raise more money, and build stronger communities.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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