About Email Story Lab: Storytelling Strategies for Online Marketing and Business Growth
Storytellers & Changemakers shares storytelling strategies for nonprofits, charities, and purpose-driven brands.
Hosted by Eme Bassey, author of The Vivid Story Method, semi-obsessed lifelong student of storytelling and email marketing consultant.
Each episode delivers information and inspiration, as well as interviews with people who change lives for a living. Join us to explore proven and practical ways to tell better stories, raise more money, and build stronger communities.
Being More Human: How Storytelling & Empathy Can Transform Leadership - with Leilani Garrett
-In a world full of noise, connection is the real currency.And storytelling—done right—is how you earn it.What if the real secret to better leadership, stronger teams, and more impact… was simply being more human?In this episode, Leilani Garrett shares her journey from corporate sales into storytelling, empathy, and leadership—and why these “soft skills” are actually your strongest strategic advantage.We explore how storytelling affects the brain, why empathy fuels innovation and revenue, and practical ways you can build deeper human connection in your work and life.🎁 Free Resource: Radical Empathy PlaybookIf you want to go deeper, grab Leilani’s free guide here:👉 https://leilani-garrett.myflodesk.com... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGxidjJyb0VKSVNjcS1nNVMzUEdXSkNJek1hd3xBQ3Jtc0ttSDFmOG9SVGVhLUN6N2VXSlQtM3NndktiSWM3eklwVnRXbTVvZUt5QVo3MHJUa0xSNVlEY0tPeDhNeEE5ZnRoS201YkFDOTFtRUkxcGFPRFpRS0dSWTYyM0FkNTFpT2JLVGhOdzZBam1JWTN2aHpTRQ&q=https%3A%2F%2Fleilani-garrett.myflodesk.com%2Fradical-empathy-playbook&v=qaaPV0cLZP0)The playbook is designed to help you build deeper human connection in leadership, culture, and everyday life, with practical prompts and storytelling strategies you can apply immediately.🔑 What You’ll Learn
The neuroscience behind storytelling and brain synchronization
Why empathy isn’t just nice—it’s profitable
How curiosity unlocks deeper connection and influence
Practical habits to become a more human, effective leader
How stories strengthen teams, culture, and organizational growth⏱️ Chapters00:00 (https://www.youtube.com/watch?v=qaaPV0cLZP0) Introduction to Storytelling and Empathy03:16 (https://www.youtube.com/watch?v=qaaPV0cLZP0&t=196s) Leilani’s Origin Story08:03 (https://www.youtube.com/watch?v=qaaPV0cLZP0&t=483s) The Power of Storytelling10:01 (https://www.youtube.com/watch?v=qaaPV0cLZP0&t=601s) Curiosity and Connection13:53 (https://www.youtube.com/watch?v=qaaPV0cLZP0&t=833s) Understanding Radical Empathy15:21 (https://www.youtube.com/watch?v=qaaPV0cLZP0&t=921s) The Two-Way Nature of Storytelling18:12 (https://www.youtube.com/watch?v=qaaPV0cLZP0&t=1092s) The Art of Listening19:26 (https://www.youtube.com/watch?v=qaaPV0cLZP0&t=1166s) Connecting Through Stories21:06 (https://www.youtube.com/watch?v=qaaPV0cLZP0&t=1266s) Cultural Heritage and Identity22:33 (https://www.youtube.com/watch?v=qaaPV0cLZP0&t=1353s) Empathy as a Smart Skill24:34 (https://www.youtube.com/watch?v=qaaPV0cLZP0&t=1474s) The People Factor in Organizations25:35 (https://www.youtube.com/watch?v=qaaPV0cLZP0&t=1535s) Practical Habits for Connection27:55 (https://www.youtube.com/watch?v=qaaPV0cLZP0&t=1675s) Building Cohesive Teams🔗 Resources & LinksLeilani Garrett: https://leilani-garrett.com (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3RlTmxvWG1ya29FQWVnNFVteTlMYzV5bm01UXxBQ3Jtc0tsV1EwT2h1ZkE1Zmp0SUlfNEdRLUhLZVdtT2FScEdTOGlFbVdsQ0JvTzBOVkhLa0VGNTFLWTFlR2Y1N2tmZzNvUTNEYzd1UW5fbzl2LU5Ybmg0RGtBdXVlZWxGbUZ6bmtNQTJfdS1SalVEblhmVllTRQ&q=https%3A%2F%2Fleilani-garrett.com%2F&v=qaaPV0cLZP0)Leilani on Innstagram: / lahhnee (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3NHbURYRmFzamp1dmk5MjhvWmtTUzhGdDRzZ3xBQ3Jtc0tsLWJkeDNHbjJCR3VEc25rOWVqUUlBbXlZQkZCeENYSk00UDBfamZJcF9aMjFiWGl1Z18ybjV2QW1LcENSU205RHpocEwxckIwcjNKUkJmeXJBLTBQRHlhYkpTdkhuS1FKZ3BYT09teHQ3YmllZ1g2SQ&q=https%3A%2F%2Fwww.instagram.com%2Flahhnee%2F&v=qaaPV0cLZP0)Leilani's book: https://www.amazon.com/After-Burn-Lei... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFBCLVR2MFlfR0N0c3lDaTB6X2FsdWJhRkFIQXxBQ3Jtc0tud2xJc1BSSm04THRiZWFkSENLQlE0bFpadS1URFlHMUp2WVZrYWIyU09VaVlnU1luaGZ4UUVXUUQ0S0lMQ2ZWcUpuSnFvZ24yMnhrbFYxdEhqV2ZRWjg4ejF1NnFwV3ExcTYtT1Axa1dWSTI1emVSdw&q=https%3A%2F%2Fwww.amazon.com%2FAfter-Burn-Leilani-Garrett%2Fdp%2FB0DCHQ8J4D%2F&v=qaaPV0cLZP0)
3 Jan 2026
"Every Widow Deserves a Champion" - Interview with Tara Talabi - founder of The Widow's Walk Charity
In this episode of the Storytellers and Changemakers podcast, Eme Bassey speaks with Tara Talabi, founder of The Widows Walk, a charity dedicated to supporting widows through their grief journey. Tara shares her personal story of loss and how it inspired her to create a community for widows who often feel isolated after the death of their partners. The conversation delves into the importance of hope, the role of community support, and the impact of faith in overcoming adversity. Tara emphasizes the need for understanding and compassion from those around widows, as well as her aspirations to expand her charity and reach more individuals in need.
Takeaways
- The Widows Walk was created to support widows.
- Hope is essential for healing after loss.
- Community support plays a crucial role in recovery.
- Grief is a unique journey for each individual.
- Faith can provide strength during difficult times.
- Widows often feel isolated after the initial support fades.
- Restoration and rebuilding are key tenets of healing.
- Tara's personal experience drives her mission to help others.
- Listening to widows' needs is vital for effective support.
- Future plans include expanding the charity's reach and impact.
Chapters
00:00 The Birth of The Widow's Walk
02:45 The Power of Hope
05:07 Tara's Personal Journey of Loss
09:56 Support Systems in Grief
12:23 The Importance of Community
14:44 Starting The Widow's Walk
17:24 Acts of Kindness and Their Impact
19:48 The Long Road to Healing
20:06 Navigating Grief and Vulnerability
22:05 The Importance of Faith in Healing
24:59 Building Community Support for Widows
27:23 Finding Strength in Scripture
32:32 Words of Encouragement for Widows and Supporters
35:16 The Future of Widows Walk
#widows #grief #hope #podcast #interview #communitysupport #charity #resilienceinaction #faith #mentalhealth #widowhood #personalstories #storytelllingfornonprofits
22 Nov 2025
Knowledge Isn’t Enough: The Power of Pattern Recognition in Storytelling”
Eme discusses the distinction between knowledge and understanding in storytelling, highlighting the need for personal interaction with the material to truly grasp its essence.
In this rambling unfiltered episode , Eme Bassey shares her journey of discovering the power of storytelling and how it led to the creation of her book, 'The Vivid Story Method.'
She emphasizes the importance of faith in her work and the divine inspiration she feels in her storytelling process. She explains how storytelling can enhance email marketing and the significance of personal stories in connecting with audiences. The conversation culminates in an invitation for listeners to engage with her book and develop their unique storytelling voice.
Takeaways
Belief in God has been a guiding force in my life.
Storytelling became an obsession after taking a course.
Knowledge is different from understanding; interaction is key.
Teaching storytelling is about teaching humanity.
The Vivid Story Method simplifies storytelling for marketing.
Without understanding, storytelling becomes just a tactic.
Personal stories create deeper connections with audiences.
The book serves as a foundation for storytelling success.
Engagement with the material is essential for growth.
Storytelling transforms marketing into a meaningful connection.
Chapters
00:00 Faith and Inspiration Behind the Book
01:14 The Journey to Storytelling
04:45 Understanding Storytelling in Marketing
08:04 The Vivid Story Method Explained
12:37 Bringing the Vivid Story Method to Life
16:03 Podcast Outro - Olabassey.wav
Find "The Vivid Story Method" on AMAZON (https://www.amazon.co.uk/Vivid-Story-Method-Writing-Stories/dp/B0DP9WQ68Z)
storytelling, email marketing, Vivid Story Method, personal stories, knowledge, understanding, pattern recognition, marketing strategies, connection, faith, fundraising, nonprofit storytelling
22 Nov 2025
[Storytime] "Connection and community are vital for mental health and wellness": The Story of Listening Ears Charity - with Founder, Toyin Ogunbanjo
Summary
In this episode of the Storytellers and Changemakers podcast, host Eme Bassey interviews Toyin Ogunbanjo, founder of Listening Ears charity. They discuss the origins of the charity, the personal calling that led Toyin to start it at the age of 50, and the various challenges and successes she has encountered along the way. The conversation highlights the importance of community support, the impact of isolation on health, and the various initiatives Listening Ears has implemented to help the elderly. Toyin shares inspiring stories of miracles and funding successes, as well as the importance of connection and wellness in combating loneliness. The episode concludes with Toyin's call for support for her charity and her passion for helping others.
Chapters
00:00 Introduction to Listening Ears Charity
02:40 The Calling Behind the Charity
05:08 The Journey of Establishing Listening Ears
07:38 The Impact of Listening Ears
10:19 Feel Good Fridays and Community Engagement
12:36 The Importance of Connection and Support
14:57 Addressing Loneliness and Isolation
17:44 Celebrating Milestones and Achievements
20:27 The Importance of Connection
22:31 Miracles and Funding Stories
32:40 Impact of Listening Ears on Service Users
39:58 Challenges and Fulfillment in Charity Work
41:28 The Pursuit of Excellence in Reporting
45:15 Navigating Burnout in Charity Work
48:57 Managing Expectations and Attitude
51:00 Finding Motivation to Keep Going
53:34 Supporting Community Initiatives
Takeaways
Listening Ears was founded in 2006, coinciding with Toyin's 50th birthday.
Toyin felt a calling to comfort the hurting despite her own struggles.
The charity started with minimal funding and grew through community support.
Feel Good Fridays aim to reduce isolation among the elderly.
Isolation has severe health impacts, killing more than smoking.
Toyin shares miraculous funding stories that helped sustain the charity.
Connection and community are vital for mental health and wellness.
Toyin emphasizes the importance of clear vision in overcoming challenges.
Burnout is a common issue in charity work, but passion drives perseverance.
Support for Listening Ears can come through donations and community engagement.
Keywords
Listening Ears Charity, Toyin Ogunbanjo, charity, community support, isolation, Loneliness, mental health, wellness, fundraising, elderly care, Feel Good Project, Storytime
9 Nov 2025
Saying YES! Even When It Is Scary: The Story of "House of Wells, Africa" - with Kemi Oyin-Adeniji
Kemi Oyin-Adeniji shares her inspiring journey as the co-founder of House of Wells, a ministry dedicated to helping children in South Africa.
Kemi discusses her early life, her family's faith, and the divine call that led her and her husband to leave their successful careers in the UK to pursue a life of service.
Through dreams and visions, they received guidance on their mission, which focuses on restoring hope and potential in children. Kemi reflects on the challenges they faced, the importance of faith, and the transformative power of following God's calling.
In this enlightening conversation, Eme Bassey and Kemi Oyin-Adeniji explore the profound themes of faith, obedience, and the transformative impact of the House of Wells. Kemi shares her journey of establishing enrichment centers that provide holistic support to children in need, emphasizing the importance of feeding their souls, spirits, and bodies.
The discussion highlights the challenges and rewards of fundraising through prayer and faith, showcasing testimonies of God's faithfulness in providing for their mission.
The conversation culminates in a powerful reminder that obedience to God's calling can lead to life-changing impacts for others, reinforcing the idea that every act of kindness and service is a step towards transformation.
Chapters
00:00 Introduction to Kemi Oyin-Adeniji
03:01 The Birth of House of Wells
03:20 Kemi's Early Life and Career Journey
07:55 God's Calling and the Journey into Ministry
12:41 The Impact of Ministry Work
16:37 Navigating Uncertainty and Doubt
23:49 The Vision for South Africa and Children
27:12 The Decision to Move to South Africa
27:31 Navigating Divine Callings and Personal Struggles
32:27 Understanding God's Purpose in Our Lives
38:11 The Weight of Decision-Making and Family Impact
42:34 Faith in Action: Trusting God Amidst Uncertainty
48:38 The Journey of Obedience and God's Provision
54:03 The Journey of Validation and Obedience
56:10 Reflections on Life's Changes and Outlook
58:43 Establishing the Enrichment Centers
01:00:05 Growth and Impact of House of Wales
01:02:06 Transforming Lives Through Education and Faith
01:08:59 Funding and Sustaining the Mission
01:15:10 Stories of Hope and Faith
01:19:24 Faith and Provision
01:21:39 Testimonies of God's Faithfulness
01:24:15 The Logistics of Giving
01:26:34 Miraculous Provision in Times of Need
01:28:27 The Cost of Obedience
01:30:46 The Impact of Obedience on Others
01:33:52 Transformative Power of Faith
01:36:31 The Rewards of Faithfulness
01:39:18 The Journey of Faith and Service
01:43:18 Outro
Takeaways
Kemi Oyin-Adeniji is the co-founder of House of Wells.
The journey to starting House of Wells was guided by divine dreams.
Kemi's husband left his law career to pursue ministry.
The couple faced challenges in their decision to move to South Africa.
Kemi initially struggled with the idea of leaving her successful job.
Their ministry focuses on restoring hope in children.
Kemi's dream revealed her calling to serve children in need.
Faith played a crucial role in their journey.
The couple's story emphasizes the importance of obedience to God's call.
Kemi believes that God uses those who are purpose-focused. Obedience to God is for our own good.
Faith is essential in navigating life's challenges.
House of Wells started with just seven children.
The enrichment centers provide holistic support.
Education is a key focus for empowering youth.
Fundraising is often done through prayer and faith.
God has never disappointed in providing for needs.
Transformative work often comes at a cost.
Every act of service can change lives.
The journey of faith leads to personal growth.
Please Support the Exciting work of House of Wells, Africa
https://www.houseofwells.org/donations/
PayPal.me/houseofwellsafrica
5 May 2025
Create it Once. Use it Forever: 11 Reasons Why an Email Mini-Course is the Most Effective Lead-Magnet
Eme Bassey explores email mini-courses as effective lead magnets, highlighting their ability to build trust, educate potential customers, and foster lasting relationships with subscribers, making this an interview.
28 Dec 2024
The Vivid Story Method & How to Make it Yours
Author Eme Bassey discusses her book, 'The Vivid Story Method,' and how personal stories enhance email marketing by creating deeper connections with audiences, making this an interview episode.
5 Dec 2024
Why it took 4 Years to Finish my Book
Eme Bassey discusses the four-year journey of writing her book, The Vivid Story Method, highlighting the patience and purpose required to bring valuable ideas into the world.
8 Nov 2024
Starting Over: 3 Things I am Doing to Get it Right This Time Around
Eme outlines her strategic pivots for business revitalization, encompassing accountability, niche clarity, and action-oriented focus, offering insights for entrepreneurs navigating fresh starts.
2 Jun 2023
A Conversation with the (humble) King of Memberships - Neil Stafford's Story
Neil Stafford shares his twenty-five years of online business experience and discusses the opportunities and challenges facing ambitious online entrepreneurs in this interview with the host.
30 May 2023
Creating Genuine Connections on Social Media - Devin Brinkley's Story
Devin Brinkley, founder of Creative Gravity Social Media Agency, shares her story and provides insights on building genuine connections through social media marketing in an interview.
30 May 2023
Navigating Life's major and minor changes - Maryann Udel's story
Maryann Udel, CEO of Sheltering Tree, shares her story and expertise in guiding businesses and individuals through major life transitions, helping them embrace their future in this interview.
28 May 2023
Why our clients succeed (and why we’ve been around for 30 years!) - Melissa McFarlane’s Story
Melissa McFarlane shares her three decades of experience in business coaching and reveals her unique approach to helping creative entrepreneurs achieve financial success, in this interview.
23 May 2023
First Steps to Streamline, Automate and Organise your business - Becca Mai’s Story
Business strategist Becca Mai shares her experiences with streamlining businesses, living with multiple sclerosis, and emphasizes the importance of implementing effective systems, in this interview.
18 May 2023
Not your mama's kind of networking - Sara Alepin's story
Sara Alepin, CEO of District Bliss, shares her unique approach to networking, emphasizing collaboration and connection among women worldwide in this interview.
17 May 2023
More Time. More Profit: A Conversation with Nicola Cairncross, Wealth Creation Mentor
Wealth creation mentor Nicola Cairncross shares techniques for cultivating a positive money mindset, explaining how it translates into tangible wealth, in an interview.
15 May 2023
From Rock-Bottom to Entrepreneurial Rock-Star - Meet Toks Aruoture
Toks Aruoture recounts her journey from homelessness after the 2008 recession to entrepreneurial success, highlighting resilience and determination in the face of adversity in this interview.
Who has been a guest on Email Story Lab: Storytelling Strategies for Online Marketing and Business Growth
Names identified in recent episode analyses. Showing up to five guests.
Eme Bassey
Neil Stafford
Devin Brinkley
Maryann Udel
Melissa McFarlane
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
811
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Podcast Authority Score: 43 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
60
Social presence
0
YouTube
66
Engagement
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