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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

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Yes, this podcast regularly features guests.

Email Swipes

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by Nikki Elbaz | Email marketing strategist for SaaS brands

3.7(3 reviews)

108 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

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FairBased on show quality, social media presence, reviews, charts, and more

Quality69

Social0

YouTube0

Engagement51

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Podcast Overview

How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real SaaS brands faced – and solved – with email marketing. Listen in on SaaS email marketing experiments that worked – and didn’t – to inform and inspire your own SaaS email marketing strategies. Every other week, an email marketing expert will share an email story – and the following week, I’ll walk you through the concrete takeaways you can apply to your SaaS email marketing.

Language

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Publishing Since

1/31/2024

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🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality69

Social0

YouTube0

Engagement51

Learn more

Excellent Areas

Good Performance

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excellent

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Every 7 days

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2 link(s)

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Recent Episodes

Episode thumbnail for ✨️ Special Episode ✨️ How to make The Internet mad at you for raising your prices (plus: how to raise SaaS prices without raising ire) | Behind the Scenes of the Pricing Increase Emails Report by Open Loop Studio ft. Jess Haney

November 26, 2025

✨️ Special Episode ✨️ How to make The Internet mad at you for raising your prices (plus: how to raise SaaS prices without raising ire) | Behind the Scenes of the Pricing Increase Emails Report by Open Loop Studio ft. Jess Haney

Shownotes:When SaaS companies raise their prices, the internet explodes – but why do some brands face massive backlash while others skate by unscathed? If you're Jess Haney, you don’t just follow the drama, you collect over a dozen pricing increase emails, analyze the social media storms that follow – and distill the patterns into a must-read report. From Canva's rollback to Kit's creator rebellion, discover what makes customers rage-quit versus grudgingly accept – and the three non-negotiables that could save your next price increase from becoming a PR disaster.About our guestJess Haney is the founder and head strategist of Open Loop Studio — a lifecycle email agency for B2B SaaS companies with free trials who are ready to increase conversions and turn trial users into revenue.Ideas you don’t want to miss(4:45) Why companies should take social media price increase rants seriously – even if they seem overblown (6:34) The crucial (and easily reversible!) mistake that sends angry customers to social media (9:36) The only reality where brands get positive reactions to price increases – and how to spin that to your advantage (16:48) Jess's non-negotiable rules for price increase emails (hint: no-reply = no-no) (20:38) The Kajabi paradox: why a well-written email still generated massive complaints (24:42) What Jess swipes religiously (and it's not promotional emails)Links from this episodeTake 76% off the complete email toolkit with our <a href="http://Nikkielbaz.com/black-friday" rel="nofollow">Black Friday Blowout Bundle</a>. And as an Email Swipes listener, you get an extra 10% off with coupon code 10OFFBFCM25!Grab Jess's free <a href="https://openloopstudio.co/price-increase-emails-in-saas" rel="nofollow">Price Increase Email Report</a> to see what 10+ SaaS companies did right (and wrong) with their pricing announcementsFollow Jess on <a href="https://www.linkedin.com/in/jesshaneycopy/" rel="nofollow">LinkedIn</a> and <a href="https://www.youtube.com/@open-loop-studio" rel="nofollow">YouTube</a> or <a href="https://openloopstudio.co/contact" rel="nofollow">book a lifecycle call</a>Listen to <a href="https://nikkielbaz.com/podcast/winback-emails/" rel="nofollow">Ep. #30</a> with Rand Fishkin about SparkToro's intentional approach to customer communicationRevisit <a href="https://nikkielbaz.com/podcast/price-increase-emails/" rel="nofollow">Ep. # 42</a> for how I handled Detrack’s pricing increase email – and compare my approach to the insights Jess shared todayGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing <a href="mailto:podcast@nikkielbaz.com" rel="nofollow">podcast@nikkielbaz.com</a>Subscribe to Email Swipes and never miss another episode<a href="https://podcasts.apple.com/us/podcast/email-swipes/id1728740510" rel="nofollow">Apple Podcasts</a><a href="https://open.spotify.com/show/7haXM58Bl6BiSoaQhnXXFG" rel="nofollow">Spotify</a><a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMzEwMzMwLnJzcw" rel="nofollow">Google Podcasts</a>Or find on your <a href="https://www.notion.so/Licorice-com-c20c92363847469e8d63bfc5040cba0f?pvs=21" rel="nofollow">favorite podcast player</a>

September 29, 2025

REPLAY: Plain text emails might be exactly what your email marketing strategy is missing| Takeaways from Winning Winback

Host Nikki Elbaz analyzes SparkToro's winback email, revealing how plain text strategies enhance engagement and customer connection.

Episode thumbnail for REPLAY: How SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email (with Rand Fishkin) | Winning Winback

September 24, 2025

REPLAY: How SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email (with Rand Fishkin) | Winning Winback

Host Nikki Elbaz interviews SparkToro cofounder and CEO Rand Fishkin about a unique email strategy that prioritizes feature requests, builds relationships, and shares recipes.

108 total episodes available with 69 transcripts

Recent guests on Email Swipes

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Rand Fishkin

Guest

Taylor Raffa

Guest

Detrack

Guest

Joanna Wiebe

Guest

Jay Oram

Guest

Megan Boshuyzen

Guest

Anna Levitin

Guest

Devin O'Toole

Guest

Nikki Elbaz

Guest

See every guest on Email Swipes

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Email Swipes?: How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic?

You send an email of course.

These are real challenges that real SaaS brands faced – and solved – with email marketing.

Listen in on SaaS email marketing experiments that worked – and didn’t – to inform and inspire your own SaaS email marketing strategies.

Every other week, an email marketing expert will share an email story – and the following week, I’ll walk you through the concrete takeaways you can apply to your SaaS email marketing.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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