We sit down with the world’s best emerging technology product builders and unpack how they make a massive impact from nuts and bolts through strategy. Whether you’re starting out or scaling up, you will learn something fascinating about building for impactful missions in every episode. <br/><br/><a href="https://www.emergentproduct.com?utm_medium=podcast">www.emergentproduct.com</a>

Emergent: Building the Future
Claim This Podcastby Adam Judelson
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Podcast Overview
We sit down with the world’s best emerging technology product builders and unpack how they make a massive impact from nuts and bolts through strategy. Whether you’re starting out or scaling up, you will learn something fascinating about building for impactful missions in every episode. <br/><br/><a href="https://www.emergentproduct.com?utm_medium=podcast">www.emergentproduct.com</a>
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Publishing Since
5/17/2024
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Recent Episodes

March 10, 2026
Building Revolutionary Technology for Seniors
<p>In this episode, we sit down with Cobi Blumenfeld-Gantz, founder and CEO of Chapter, a technology company transforming how seniors navigate Medicare and retirement through data-driven plan selection and AI-enabled advisory services. A former member of Palantir’s U.S. government team, Cobi started Chapter after watching his own parents receive poor guidance from a local Medicare broker.</p><p>We dive into how Chapter has built the best provider directory and prescription pricing engine in the country to match seniors with the right plan across 25,000+ Medicare permutations—without the conflicts of interest that plague the rest of the industry. Cobi shares why he chose to keep the team lean, how Chapter’s B2B2C model unlocked enterprise health system partnerships, what it took to testify before Congress and catalyze regulatory reform, and how he thinks about building a full retirement platform beyond Medicare.</p><p>If you’ve ever wondered how Medicare actually works, why the brokerage industry is under DOJ investigation, or what it takes to build a product-plus-service company with real defensibility, this episode is for you.</p><p><strong>Key Takeaways</strong></p><p>* Medicare covers roughly 70 million Americans, with about 25,000 plan permutations across the country—seniors typically choose from 100 to 200 options in their zip code with no HR department to guide them</p><p>* Chapter takes a radical approach to being a Medicare brokerage that decouples plan recommendations from economics—advisors don’t know what plans pay the company, and Chapter enrolls people in plans on which it earns nothing every day</p><p>* The company built the best provider directory in the country for Medicare using data integrations, ML models, and AI-powered automations—it’s the only company that can tell you the exact benefits in each plan and what a prescription will cost at a given pharmacy on a given plan.</p><p>* Counterintuitively, Seniors use phones more than people in their 30s and 40s, but for communication, not transactions—this shapes Chapter’s product strategy toward phone and text-based engagement over web apps.</p><p>* Voice AI has massive potential for seniors but is only effective today for narrow, well-scoped tasks like checking a specific benefit—open-ended Medicare guidance still requires human advisors.</p><p>* How Chapter tested paid ads for direct to consumer but ultimately landed on a B2B2C where health systems refer patients</p><p>* Why Cobi has no hiring targets and how he still finds amazing people and remains quite lean for a company with Chapter’s level of traction</p><p>* How Chapter earned the right to testify before Congress without lobbyists or PR firms</p><p>* Chapter’s broader vision for seniors beyond Medicare involves reverse engineering the use-money vs. earn-money life phase to find optimal solutions.</p><p>—</p><p><strong>Brought to you by:</strong></p><p><a target="_blank" href="http://productboard.com/judelson">Productboard</a></p><p>This episode is brought to you by Productboard, the intelligent product management platform. For over 10 years, Productboard has helped leading organizations like Zoom, Salesforce, and Autodesk build the right products faster. Its end-to-end platform is purpose-built for helping product teams uncover customer needs, define their strategy, and align everyone around the roadmap. And now, it’s equipping product organizations to excel in the AI era with Productboard Spark, its new specialized agent for product management. Explore new product ideas or generate a product brief in seconds with AI that already understands your product and your business. See how Productboard can help your product teams ship faster and deliver high-impact products. Head to <a target="_blank" href="http://productboard.com/judelson">productboard.com/judelson.</a></p><p><a target="_blank" href="https://www.propelauth.com/?utm_medium=podcast&utm_source=emergent">PropelAuth</a></p><p>Startups and corporate innovation teams routinely waste months building core user authentication and authorization flows into their products. PropelAuth has automated all the most important pieces of the user management lifecycle. Instantly set up waitlists, magic links, social login, user impersonation, user management, Role-Based-Access-Control, SAML integrations for enterprise, team management and much more. With PropelAuth, each of these challenges takes just a few lines of code instead months of development and integration time. And with thoughtful control over design and skinning, it’s easy to keep your product fully on-brand. Get a generous free starter pack that scales through 1,000 Monthly Active Users or mention EMERGENT25 to receive 25% off for the first 6 months for more mature products. Get back to building your actual product and let PropelAuth handle your user management needs. Visit <a target="_blank" href="http://www.propelauth.com">www.propelauth.com</a> to learn more.</p><p><a target="_blank" href="https://www.flykitt.com/">FlyKitt</a></p><p>This episode is brought to you by FlyKitt “F-L-Y-K-I-T-T”, the first full solution to jet lag. Based on research with Navy SEALs and fighter pilots, the FlyKitt team discovered that long flights cause inflammation in addition to disrupting your circadian rhythm, and they figured out how to solve both these challenges using a customized program for when to eat, sleep, and use their patented supplements and blue light blocking glasses. It’s simple to follow and you don’t have to change anything before your travel day. With FlyKitt, more than 90% of people can sleep well in Europe, Asia, or anywhere else in the world on night 1. Visit <a target="_blank" href="http://flykitt.com">flykitt.com</a>, and use coupon code FLYWITHEMERGENT to get 15% off FlyKitt.</p><p>—</p><p><strong>In this episode, we cover:</strong></p><p>* Introduction (00:00:42)</p><p>* What Medicare actually is and the different plan types (00:03:52)</p><p>* What happens when you turn 65 and have to figure out Medicare (00:05:19)</p><p>* What Chapter builds: the data engine behind plan matching (00:07:37)</p><p>* The perverse incentive structure of Medicare brokerages (00:11:33)</p><p>* Chapter’s unbiased model and why they enroll people in plans they earn nothing for (00:14:22)</p><p>* Why there are 25,000 Medicare plan permutations across the country (00:15:46)</p><p>* Building tech for seniors: misconceptions and design principles (00:17:28)</p><p>* Voice AI for seniors: where it works and where it doesn’t (00:21:46)</p><p>* From Palantir to consumer: learning the B2B2C model (00:24:01)</p><p>* How Chapter’s enterprise partnerships actually work (00:26:50)</p><p>* Keeping the team lean: hiring philosophy and ruthless prioritization (00:30:16)</p><p>* Testifying before Congress without lobbyists or PR firms (00:36:02)</p><p>* The service-plus-product hybrid: advisors as an asset, not a seasonal hiring problem (00:41:40)</p><p>* Beyond Medicare: building the retirement platform of the future (00:47:53)</p><p>* What was obvious at the start and what the company got wrong initially (00:51:41)</p><p>* Where to find Cobi and Chapter (00:55:26)</p><p>—</p><p><strong>You can connect with Cobi Blumenfeld-Gantz through the following platforms</strong>:</p><p>* LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/cobibgantz/">https://www.linkedin.com/in/cobibgantz/</a></p><p>* Website: <a target="_blank" href="https://askchapter.org/">https://askchapter.org/</a></p><p>—</p><p><strong>You can connect with Adam through the following platforms</strong>:</p><p>* LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/adam-judelson/">https://www.linkedin.com/in/adam-judelson/</a></p><p>* Substack: <a target="_blank" href="https://www.emergentproduct.com">https://www.emergentproduct.com</a></p><p>* X: <a target="_blank" href="https://twitter.com/Ajuggles">https://twitter.com/Ajuggles</a></p><p>* Website: <a target="_blank" href="http://www.firstprinciples.la">www.firstprinciples.la</a></p><p>—</p><p><strong>Where to find Emergent Newsletter and Podcast</strong>:</p><p>* Youtube: <a target="_blank" href="https://www.youtube.com/watch?v=sE2nyPJNGIo&t=13s">https://www.youtube.com/@emergentproduct</a></p><p>* Spotify: <a target="_blank" href="https://open.spotify.com/show/5TMMwU5zoSlX5Ex1A4vl9D">https://open.spotify.com/show/5TMMwU5zoSlX5Ex1A4vl9D</a></p><p>* Apple Podcast: <a target="_blank" href="https://podcasts.apple.com/us/podcast/emergent-building-the-future/id1746963428">https://podcasts.apple.com/us/podcast/emergent-building-the-future/id1746963428</a></p><p>* Instagram: <a target="_blank" href="https://www.instagram.com/adamjudelsonemergent">https://www.instagram.com/adamjudelsonemergent</a></p><p>* TikTok: <a target="_blank" href="https://www.tiktok.com/@adamjudelson">https://www.tiktok.com/@adamjudelson</a></p><p>* Website: <a target="_blank" href="https://www.emergentproduct.com">https://www.emergentproduct.com</a></p><p>—</p><p>For inquiries about sponsoring the podcast or becoming a guest, email <a target="_blank" href="http://adam@firstprinciples.la">adam@firstprinciples.la</a>.</p><p>—</p><p></p><p>Get full access of the Emergent’s Newsletter at <a target="_blank" href="http://www.emergentproduct.com/subscribe">www.emergentproduct.com/subscribe</a>.</p><p></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.emergentproduct.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">www.emergentproduct.com/subscribe</a>

August 26, 2025
(Video) Why the Future of Product Management Is Deeply Technical
<p></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.emergentproduct.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">www.emergentproduct.com/subscribe</a>

August 19, 2025
(Video) AI Is Here—So Why Are We Still Hiring Designers and Engineers?
This is a free preview of a paid episode. To hear more, visit <a href="https://www.emergentproduct.com?utm_medium=podcast&utm_campaign=CTA_7">www.emergentproduct.com</a><br/><br/><p></p>
22 total episodes available
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