Excited to stand out to more of the clients you adore? Learn the new school of copywriting and content marketing that’s compassionate and effective. In this podcast, you’ll discover how to write powerful copy and content, from sales pages to emails, and blogs to course scripts! We’ll have some fun, share our heart-to-hearts as small and medium-sized business owners, and give you copywriting tips to use today. Discover the theories of copywriting and marketing, tap into your inherent storytelling power (you’ve got it!) and grow your business. Turn your compassion for your clients into your most powerful asset! Hosted by Emma Givens, creator of the A.R.M.A.D.A. Formula for compassionate copy and content. Tune in to a new episode every Monday on Emma Givens: Content & Copy.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
In our next edition of "brand archetypes explained," we dig into the Lover archetype! We'll cover if YOU or YOUR business might have The Lover brand. We'll go through Lover archetype traits, famous brand examples, lover archetype colors, and how it can be a business's competitive advantage. We'll talk about how you can use it for your brand psychology, brand strategy fundamentals, and even personal branding.
Let's get to know The Lover!
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Important info:
Connect with me on Instagram @emmagivenscontentandcopy (https://www.instagram.com/emmagivenscontentandcopy/), I would love to get to know you and your aha moment!
Want to get copywriting and content marketing off your plate? Check out our services for your best results! (https://emmagivens.com/services/)
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Enjoying our content? Consider inviting our team for some coffee! (https://www.buymeacoffee.com/emmagivens) Thank you for all of your support!
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
8 Dec 2022
40. How not to LOSE email subscribers during a sale or launch
Learn how to write emails for your next big launch that increase sales and stop people from unsubscribing! You've been there - hitting unsubscribe while people are pushing their program or product launch hard. This episode will stop your subscribers from doing the same (and actually make sure they're excited for the sale) by sharing an email marketing strategy and tips for successful campaigns.
Launch emails can be great to receive when they're part of a launch email sequence done right!
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Important info:
Connect with me on Instagram @emmagivenscontentandcopy (https://www.instagram.com/emmagivenscontentandcopy/), I would love to get to know you and your aha moment!
Want to get copywriting and content marketing off your plate? Check out our services for your best results! (https://emmagivens.com/services/)
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Enjoying our content? Consider inviting our team for some coffee! (https://www.buymeacoffee.com/emmagivens) Thank you for all of your support!
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
24 Nov 2022
39. The Caregiver Archetype
The next installment in our "brand archetypes explained" series is the Caregiver archetype! The Caregiver has a particular strength: developing brand loyalty in marketing that stays true to its service-centred core. Today's episode explains how developing a brand identity based on the Caregiver works to develop a brand voice and tone, attract ideal clients, and create small business marketing strategies that pack a major punch.
Join me as I share how to use brand archetypes in copywriting to differentiate from competitors with your brand messaging strategy and more! Let's dive into the Caregiver's brand psychology.
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Resources mentioned:
The Explorer Brand Archetype
Watch the YouTube video here (https://youtu.be/JA6D7eADVbE)!
or listen to episode 33 (https://podcasts.apple.com/es/podcast/emma-givens-content-copy/id1592351470?i=1000567115485) of the podcast
The Creator Brand Archetype
Watch the YouTube video here (https://youtu.be/bWvlIRXM0DU)!
or listen to episode 36 (https://podcasts.apple.com/es/podcast/emma-givens-content-copy/id1592351470?i=1000575353991) of the podcast
-----------------------------
Important info:
Connect with me on Instagram @emmagivenscontentandcopy (https://www.instagram.com/emmagivenscontentandcopy/), I would love to get to know you and your aha moment!
Want to get copywriting and content marketing off your plate? Check out our services for your best results! (https://emmagivens.com/services/)
-----------------------------
Enjoying our content? Consider inviting our team for some coffee! (https://www.buymeacoffee.com/emmagivens) Thank you for all of your support!
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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