About Employer Branding Show-and-Tell: A Series of Live Conversations.
Welcome to Employer Branding Show-and-Tell from Before You Apply! These episodes are the recordings from a 9-part live webinar series hosted by BYA co-founder Nate Guggia. Each conversation highlights real-life challenges faced by EB leaders and how they took action. In each episode, Nate welcomes another thought leader in the industry to discuss employer branding tactics. There’s a lot of “what to do” in the EB world. It’s time for some “how we actually do it.”
In addition to the "Show-and-Tell" series, we’ve posted bonus content and additional interviews that we think you'll enjoy, too! 😃
Nate Guggia joins Megan Bowen to discuss the new era of recruiting, revealing how the industry is ripe for disruption from both employer and candidate perspectives.
22 Jul 2021
Before You Apply's Employer Branding Show-and-Tell Episode 9: Elliott Garlock and Aytan Benaderet
Nate interviews Clear Street's Elliott Garlock and Aytan Benaderet about building employer branding that attracts recruiters.
8 Jul 2021
Before You Apply's Employer Branding Show-and-Tell Episode 8: Bradley Clark
Nate interviews Bradley Clark, Head of Talent Acquisition at Article, on transforming the candidate experience to mirror modern consumer buying journeys.
11 Jun 2021
Before You Apply's Employer Branding Show-and-Tell Episode 7: Natalie Audelo
Host Steve Cadigan interviews Natalie Audelo, Chief Marketing Officer at Before You Apply, about why job ads are crucial for your employer brand playbook.
14 May 2021
Before You Apply's Employer Branding Webinar Ep. 6: The Impact of Nurture Campaigns on a Passive Audience
Host Nate interviews Michael Rizzi, Recruitment Marketing Manager at DraftKings, about crafting valuable nurture campaigns that engage passive candidates.
12 May 2021
Before You Apply's Employer Branding Webinar Ep. 5: Relieving the tension between marketing and recruiting
Eryn McHugh, Sr. Director of Talent Acquisition at Kobie Marketing, shares strategies for bridging the gap between recruiting and marketing teams in this interview.
16 Apr 2021
Employer Branding Show-and-Tell Ep. 4: Building Credibility in an Employer Branding Role
Host William Tincup interviews Anthony Jones, Director of Talent Brand and Employee Experience at Rockwell Automation, about building credibility and driving business impact in employer branding.
13 Apr 2021
The Marketing Rules Podcast: Employer Branding with Nate Guggia
Host James Whitelock interviews Nate Guggia, co-founder of Before You Apply, exploring key strategies for effective employer branding.
13 Apr 2021
What the HR! Ep. 24: Building an Employer Branding Strategy
Hosts Michael Thul and Jessie Novey interview Nate Guggia, co-founder of Before You Apply, about building an effective employer branding strategy.
2 Apr 2021
Employer Branding Show-and-Tell Ep. 3: How to Turn Onboarding Into an Experience
Rachel Waldmann, Employee Experience Manager at Privy, shares how she transforms onboarding from checklists into an engaging experience in this interview.
29 Mar 2021
Duct Tape Marketing: The Keys to Good Marketing for Hiring
In this episode of the Duct Tape Marketing Podcast (https://open.spotify.com/show/6DWKdS4aRX0aqztXUkVnnf?si=qZRQ8kVISeWIml2k5iDhkA), host John Jantsch interviews Nate about various topics within the employer branding industry, including how EB works for small- to medium-sized companies, examples of strong employer brands, and how the climate has changed in recent years.
23 Mar 2021
Talent Tide with Chris Nichols Ep. 9: Nate Guggia, Co-Founder of Before You Apply
As a guest on the "Talent Tide with Chris Nichols" podcast, Nate discusses how the team at Before You Apply harnesses the power of content to build strong employer brands that resonate with candidates. Nate and Chris dive into prevalent subjects within the EB industry, including content creation, activation, and distribution.
For more episodes of "Talent Tide with Chris Nichols," check out the full podcast here (https://open.spotify.com/show/2siNL776V7tBKxx2mQmB3C?si=Z7xDwZEjT66c7ZxyVOAq5w).
22 Mar 2021
People Business w/ O'Brien McMahon: Branding as a Filter w/ Nate Guggia
In this episode of the "People Business" podcast, host O'Brien McMahon talks with Before You Apply co-founder Nate Guggia about the importance of employer branding to both attract and repel talent so that you are only getting the best people for your unique needs.
For more episodes of "People Business w/ O'Brien McMahon," check here (https://open.spotify.com/show/05sB5LFthkIXOfU6uYNe9A?si=Cs9WZUzHTeuvioNQjHrygw).
22 Mar 2021
Career Catharsis S2 Ep. 5: Employer Branding with Nate Guggia
In this episode of "Career Catharsis," co-founder of Before You Apply Nate Guggia joins host Neha Khurram to talk about his team's mission: making recruiting transparent and compelling through storytelling.
Check out more from Neha and the "Career Catharsis" podcast here (https://open.spotify.com/show/4bLPBJl88lOSpkNonM56oU?si=R7-jnsE8SDCFSTsp2qI2mg).
21 Mar 2021
"Blueprint across America" Ep. 7 - Conversation with Nate Guggia
As a guest on Chuck Brotman's "Blueprint across America" podcast, Before You Apply co-founder Nate Guggia discusses topics ranging from employer branding, social media, personal branding, and the future of work.
If you enjoyed this conversation with Nate, check out the rest of Chuck's podcasts here (https://open.spotify.com/show/4HymBwHoJeoJO8QzytQmhB).
19 Mar 2021
Employer Branding Show-and-Tell Ep. 2: Recruiting Engineers — Building an Inbound Engine
Ashley Raiteri, the Interim CTO at Instrumentl, joins us for the second episode of BYA's Employer Branding Show-and-Tell.
We’re gonna get tactical, covering:
- Why employer branding needs to be valued by CTO’s
- What the number of job of a CTO is
- How to enable your engineers to be content creators
- How to build an inbound recruiting engine for engineers
- Sponsoring MeetUp’s
- Sponsoring engineering bootcamps
- Blogs
- Social media: LinkedIn and Medium
- University recruiting
- Apprenticeship program
- The jigsaw puzzle test
19 Mar 2021
Employer Branding Show-and-Tell Ep. 1: Making the Shift to Brand-Led Recruiting
Brand-led recruiting is perhaps the holy grail of employer branding. But it’s extremely difficult to pull off.
Qualtrics is solving this problem.
They’re rolling out an attraction skills training program that teaches their recruiters how to keep the engagement meter high from awareness through the candidate experience.
Nicole Parish, the Global Talent Brand Attraction Lead at Qualtrics, joins us as we get in the weeds on this one, covering:
- What is Attraction Skills Training?
- How can recruiters better understand content and become active creative partners?
- Understanding personas.
- How recruiters leverage their content library.
- Relying on recruiter feedback to fill content gaps.
- Empower recruiters to build a personal brand their own way.
Who has been a guest on Employer Branding Show-and-Tell: A Series of Live Conversations.
Names identified in recent episode analyses. Showing up to five guests.
Nate Guggia
Elliott Garlock
Aytan Benaderet
Bradley Clark
Natalie Audelo
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