Empowered Artists: a podcast for Artists who want to bring their visions of success to life!
Empowered Artists
Claim This Podcastby Tamara Hergert
5.0(1 reviews)
47 episodes
Updated Weekly
Accepts GuestsHas Sponsors
58
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Quality74
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Podcast Overview
Empowered Artists: a podcast for Artists who want to bring their visions of success to life!
Language
🇺🇲
Publishing Since
1/10/2023
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58
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YouTube74
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excellent
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40 episodes over 2.5 years
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Recent Episodes
April 3, 2026
Her take on two instagram features every artist should know - Artist interview with Leigh Witherell
<p><strong>Summary</strong></p><p>In this engaging conversation, Tamara Hergert and Leigh Witherell discuss strategies for artists to effectively use Instagram to enhance their visibility and engagement. They explore features like creating a channel for direct communication with followers and the pros and cons of using Meta's verification service. Leigh shares her approach to maintaining authenticity and building genuine connections with her audience, emphasizing the importance of quality over quantity in both art and communication. The discussion also touches on the subjective nature of art appreciation and the value of open dialogue in the art community.</p><p><br></p><p><strong>Connect with Leigh:</strong></p><p>See Leigh's website: <a href="https://www.leighs.art/"><u>www.leighs.art</u></a> </p><p>Follow Leigh on instagram: <a href="http://www.instagram.com/leighsartfl"><u>www.instagram.com/leighsartfl</u></a></p><p><br></p><p><strong>Mentions:</strong></p><p><strong>Empowered Artists:</strong> <a href="https://www.empoweredartists.co/"><u>https://www.empoweredartists.co</u></a></p><p><strong>Pirate Ship: </strong><a href="https://www.pirateship.com/"><u>https://www.pirateship.com/</u></a></p><p><strong>Boomerang Carnets:</strong> <a href="https://www.atacarnet.com/"><u>https://www.atacarnet.com/</u></a></p><p><strong>Art Facts:</strong> <a href="https://artfacts.net/"><u>https://artfacts.net/</u></a></p><p><strong>Visual Artists Association: </strong><a href="https://visual-artists.org/"><u>https://visual-artists.org/</u></a></p><p><strong>The Art Ladder:</strong> <a href="https://www.theartladder.com/"><u>https://www.theartladder.com/</u></a></p><p><strong>Contemporary Art Issue (CIA):</strong> <a href="https://www.contemporaryartissue.com/"><u>https://www.contemporaryartissue.com/</u></a></p><p><strong>Musa Gallery:</strong> <a href="https://www.musaartspace.it/"><u>https://www.musaartspace.it/</u></a></p><p><strong>Agora Gallery</strong></p><p><strong>Lake Granbury Art Association</strong></p><p><br></p><p><strong>Key Takeaways:</strong></p><p>Instagram channels can be a powerful tool for artists to engage directly with followers and boost algorithmic visibility.</p><p>Meta verification can enhance trust but may not be necessary for all artists.</p><p>Authenticity and thoughtful communication are crucial in building lasting relationships with art collectors.</p><p>Art appreciation is subjective, and artists should focus on their unique message and style.</p><p>Open dialogue and sharing experiences can benefit the art community as a whole.</p><p><br></p><p><strong>Chapters</strong></p><p><br>00:05 Introduction and Leigh's Art Journey. Introduction of Leigh Witherell and her rapid rise in the art world.</p><p>03:08 Instagram Strategies for Artists. Discussion on using Instagram features like channels and Meta verification to enhance engagement.<br>09:00 Building an Email List. Strategies for collecting emails from interested buyers through Instagram.<br>10:57 Commission Work and Storytelling. Leigh explains her approach to commission work and the importance of storytelling in her art.<br>12:12 Art Collectors and Engagement. Insights into engaging with art collectors and the impact of her work.<br>15:36 Open Dialogue in the Art World. The importance of transparency and sharing experiences in the art community.<br>17:12 Continuous Improvement and Encouragement. Tamara and Leigh discuss the importance of continuous improvement and encouragement in the art industry.</p><p><br></p><p>I hope you like this episode and it helps you on your creative path! </p><p>Tamara Hergert</p><p><br></p><p>PS: If you’d like to get a free digital copy of my book <a href="https://www.empoweredartists.co/about"><u>Artist’s Success Mindset</u></a>, please leave a review for our podcast, and email a screenshot to us at <a href="mailto:info@empoweredartists.co"><u>info@empoweredartists.co</u></a>. This information is also saved in the episode’s details.</p><p><br></p><p><strong>Grab this guide - The Best Art Business Models: </strong></p><p><a href="https://www.empoweredartists.co/best-art-business-models">https://www.empoweredartists.co/best-art-business-models</a></p><p><strong>Connect with Empowered Artists Community:</strong></p><p>Website: <a href="https://www.empoweredartists.co/"><u>www.empoweredartists.co</u></a></p><p>Facebook: <a href="https://www.facebook.com/profile.php?id=100080463700597"><u>Empowered Artists</u></a></p><p>Instagram: <a href="https://www.instagram.com/empowered.artists/"><u>@empowered.artists</u></a></p><p>Youtube: <a href="https://www.youtube.com/@empoweredartists"><u>@EmpoweredArtists</u></a></p><p>Pinterest: <a href="https://www.pinterest.com/empoweredartists/"><u>@EmpoweredArtists</u></a></p><p>Twitter: <a href="https://twitter.com/EmpoweredArtsts"><u>@EmpoweredArtists</u></a></p><p><br></p><p><strong>Connect with Tamara Hergert:</strong></p><p>Website: <a href="https://www.tamarahergert.com/"><u>www.tamarahergert.com</u></a></p><p>Instagram: <a href="https://www.instagram.com/tamara_hergert/"><u>@tamara_hergert</u></a></p><p>Pinterest: <a href="https://www.pinterest.com/hergerttamara/"><u>@HergertTamara</u></a></p><p>Facebook: <a href="https://www.facebook.com/artmuralsoftamara"><u>Art by Tamara Hergert</u></a></p><p>Twitter: <a href="https://twitter.com/TamaraHergert"><u>@TamaraHergert</u></a></p><p>Youtube: <a href="https://www.youtube.com/channel/UCdXS_7S5gKClW07wA00qINQ"><u>@TamaraHergert</u></a><br></p>
March 21, 2026
Her take on artist email marketing and art pricing strategies - Artist interview with Leigh Witherell
<p><strong>Summary</strong></p><p>In this insightful discussion, Tamara Hergert and Leigh Witherell explore the nuances of marketing art in today's digital age. Leigh shares her approach to maintaining authenticity while navigating the art world, emphasizing the importance of building trust with collectors rather than bombarding them with frequent emails. She discusses her strategy of sending newsletters sparingly and focusing on quality over quantity in her art production. Leigh also highlights the challenges of pricing art and the potential pitfalls of offering too many prints, which can devalue original works. The conversation touches on the subjective nature of art appreciation and the importance of finding one's unique voice and message.</p><p><br></p><p><strong>Connect with Leigh:</strong></p><p>See Leigh's website: <a href="https://www.leighs.art/"><u>www.leighs.art</u></a> </p><p>Follow Leigh on instagram: <a href="http://www.instagram.com/leighsartfl"><u>www.instagram.com/leighsartfl</u></a></p><p><br></p><p><strong>Mentions:</strong></p><p><strong>Empowered Artists:</strong> <a href="https://www.empoweredartists.co/"><u>https://www.empoweredartists.co</u></a></p><p><strong>Pirate Ship: </strong><a href="https://www.pirateship.com/"><u>https://www.pirateship.com/</u></a></p><p><strong>Boomerang Carnets:</strong> <a href="https://www.atacarnet.com/"><u>https://www.atacarnet.com/</u></a></p><p><strong>Art Facts:</strong> <a href="https://artfacts.net/"><u>https://artfacts.net/</u></a></p><p><strong>Visual Artists Association: </strong><a href="https://visual-artists.org/"><u>https://visual-artists.org/</u></a></p><p><strong>The Art Ladder:</strong> <a href="https://www.theartladder.com/"><u>https://www.theartladder.com/</u></a></p><p><strong>Contemporary Art Issue (CIA):</strong> <a href="https://www.contemporaryartissue.com/"><u>https://www.contemporaryartissue.com/</u></a></p><p><strong>Musa Gallery:</strong> <a href="https://www.musaartspace.it/"><u>https://www.musaartspace.it/</u></a></p><p><br></p><p><br></p><p><strong>Takeaways</strong></p><p>Authenticity and trust are crucial in building long-term relationships with art collectors.</p><p>Over-marketing can lead to unsubscribes; it's better to send fewer, more meaningful communications.</p><p>Pricing art and prints requires careful consideration to maintain the value of original works.</p><p>Art appreciation is subjective, and artists should focus on their unique message and style.</p><p>Leigh is working towards gaining representation to help manage the business side of her art career.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 Leigh Witherell's Creative Journey</p><p>03:08 Crafting the Story Behind the Art</p><p>03:08 Strategies for Collecting Contacts at Exhibitions</p><p>05:26 Email Marketing Strategies for Artists</p><p>07:21 Pricing Art and the Value of Limited Editions</p><p>10:23 Navigating the Art World and Building Relationships</p><p>13:52 The Balance Between Prints and Originals</p><p>16:01 The Fragility of Art and Its Message</p><p>18:33 The Impact of Environmental Themes in Art</p><p>21:25 Exploring Artist Agencies and Representation</p><p>23:26 Artistic Inspiration and Courage</p><p>25:22 The Impact of Art on Emotion</p><p>26:58 Personal Connections to Art</p><p>29:31 The Subjectivity of Art</p><p>30:24 Navigating Rejection in the Art World</p><p><br></p><p>I hope you like this episode and it helps you on your creative path! </p><p>Tamara Hergert</p><p>PS: If you’d like to get a free digital copy of my book <a href="https://www.empoweredartists.co/about"><u>Artist’s Success Mindset</u></a>, please leave a review for our podcast, and email a screenshot to us at <a href="mailto:info@empoweredartists.co"><u>info@empoweredartists.co</u></a>. This information is also saved in the episode’s details.</p><p><br></p><p><strong>Grab this guide - The Best Art Business Models: </strong></p><p><a href="https://www.empoweredartists.co/best-art-business-models">https://www.empoweredartists.co/best-art-business-models</a></p><p><strong>Connect with Empowered Artists Community:</strong></p><p>Website: <a href="https://www.empoweredartists.co/"><u>www.empoweredartists.co</u></a></p><p>Facebook: <a href="https://www.facebook.com/profile.php?id=100080463700597"><u>Empowered Artists</u></a></p><p>Instagram: <a href="https://www.instagram.com/empowered.artists/"><u>@empowered.artists</u></a></p><p>Youtube: <a href="https://www.youtube.com/@empoweredartists"><u>@EmpoweredArtists</u></a></p><p>Pinterest: <a href="https://www.pinterest.com/empoweredartists/"><u>@EmpoweredArtists</u></a></p><p>Twitter: <a href="https://twitter.com/EmpoweredArtsts"><u>@EmpoweredArtists</u></a></p><p><br></p><p><strong>Connect with Tamara Hergert:</strong></p><p>Website: <a href="https://www.tamarahergert.com/"><u>www.tamarahergert.com</u></a></p><p>Instagram: <a href="https://www.instagram.com/tamara_hergert/"><u>@tamara_hergert</u></a></p><p>Pinterest: <a href="https://www.pinterest.com/hergerttamara/"><u>@HergertTamara</u></a></p><p>Facebook: <a href="https://www.facebook.com/artmuralsoftamara"><u>Art by Tamara Hergert</u></a></p><p>Twitter: <a href="https://twitter.com/TamaraHergert"><u>@TamaraHergert</u></a></p><p>Youtube: <a href="https://www.youtube.com/channel/UCdXS_7S5gKClW07wA00qINQ"><u>@TamaraHergert</u></a></p><p><br></p>
March 7, 2026
Her tips on shipping art, other exhibition costs, and growing artist visibility - Artist interview with Leigh Witherell
<p><strong>Summary</strong></p><p>In this conversation, Tamara Hergert and Leigh Witherell discuss Leigh's journey in the art world, focusing on her recent achievements and the challenges of shipping art. They delve into the intricacies of shipping art, especially internationally, and the evolving dynamics between artists and galleries regarding shipping costs.</p><p><br></p><p><strong>Connect with Leigh:</strong></p><p>See Leigh's website: <a href="https://www.leighs.art/"><u>www.leighs.art</u></a> </p><p>Follow Leigh on instagram: <a href="http://www.instagram.com/leighsartfl"><u>www.instagram.com/leighsartfl</u></a></p><p><br></p><p><strong>Mentions:</strong></p><p><strong>Empowered Artists:</strong> <a href="https://www.empoweredartists.co/"><u>https://www.empoweredartists.co</u></a></p><p><strong>Pirate Ship: </strong><a href="https://www.pirateship.com/"><u>https://www.pirateship.com/</u></a></p><p><strong>Boomerang Carnets:</strong> <a href="https://www.atacarnet.com/"><u>https://www.atacarnet.com/</u></a></p><p><strong>Art Facts:</strong> <a href="https://artfacts.net/"><u>https://artfacts.net/</u></a></p><p><strong>Visual Artists Association: </strong><a href="https://visual-artists.org/"><u>https://visual-artists.org/</u></a></p><p><strong>The Art Ladder:</strong> <a href="https://www.theartladder.com/"><u>https://www.theartladder.com/</u></a></p><p><strong>Contemporary Art Issue (CIA):</strong> <a href="https://www.contemporaryartissue.com/"><u>https://www.contemporaryartissue.com/</u></a></p><p><strong>Musa Gallery:</strong> <a href="https://www.musaartspace.it/"><u>https://www.musaartspace.it/</u></a></p><p><strong>Agora Gallery</strong></p><p><strong>Lake Granbury Art Association</strong></p><p><br></p><p><strong>Key Takeaways:</strong></p><p>Shipping costs are a significant barrier for artists, especially for international shows, due to tariffs and customs paperwork.</p><p>The trend is shifting towards artists bearing more of the shipping costs as galleries face economic pressures.</p><p>Using shipping services can simplify the customs process and save time and effort, despite the upfront cost.</p><p>Artists should carefully select shows to participate in, considering the potential shipping costs and the fit of the show with their work.</p><p>Staying local can reduce shipping costs, but may not always be feasible depending on the artist's niche and audience.</p><p><br></p><p><strong>Chapters:</strong><br>00:05 Introduction and Background. Introduction of Leigh Witherell and her art journey.</p><p>03:08 Recent Achievements. Leigh discusses her move and recent exhibitions.</p><p>07:46 Artistic Inspiration. Insights into the inspiration behind Leigh's art.</p><p>12:33 Shipping Challenges. Discussion on the logistics and costs of shipping art.</p><p>25:16 Photography Importance. The role of professional photography in art presentation.</p><p>28:16 Audience Connection. The importance of storytelling in engaging art viewers.</p><p><br></p><p>I hope you like this episode and it helps you on your creative path! </p><p>Tamara Hergert</p><p><br></p><p>PS: If you’d like to get a free digital copy of my book <a href="https://www.empoweredartists.co/about"><u>Artist’s Success Mindset</u></a>, please leave a review for our podcast, and email a screenshot to us at <a href="mailto:info@empoweredartists.co"><u>info@empoweredartists.co</u></a>. This information is also saved in the episode’s details.</p><p><br></p><p><strong>Grab this guide - The Best Art Business Models: </strong></p><p><a href="https://www.empoweredartists.co/best-art-business-models">https://www.empoweredartists.co/best-art-business-models</a></p><p><strong>Connect with Empowered Artists Community:</strong></p><p>Website: <a href="https://www.empoweredartists.co/"><u>www.empoweredartists.co</u></a></p><p>Facebook: <a href="https://www.facebook.com/profile.php?id=100080463700597"><u>Empowered Artists</u></a></p><p>Instagram: <a href="https://www.instagram.com/empowered.artists/"><u>@empowered.artists</u></a></p><p>Youtube: <a href="https://www.youtube.com/@empoweredartists"><u>@EmpoweredArtists</u></a></p><p>Pinterest: <a href="https://www.pinterest.com/empoweredartists/"><u>@EmpoweredArtists</u></a></p><p>Twitter: <a href="https://twitter.com/EmpoweredArtsts"><u>@EmpoweredArtists</u></a></p><p><br></p><p><strong>Connect with Tamara Hergert:</strong></p><p>Website: <a href="https://www.tamarahergert.com/"><u>www.tamarahergert.com</u></a></p><p>Instagram: <a href="https://www.instagram.com/tamara_hergert/"><u>@tamara_hergert</u></a></p><p>Pinterest: <a href="https://www.pinterest.com/hergerttamara/"><u>@HergertTamara</u></a></p><p>Facebook: <a href="https://www.facebook.com/artmuralsoftamara"><u>Art by Tamara Hergert</u></a></p><p>Twitter: <a href="https://twitter.com/TamaraHergert"><u>@TamaraHergert</u></a></p><p>Youtube: <a href="https://www.youtube.com/channel/UCdXS_7S5gKClW07wA00qINQ"><u>@TamaraHergert</u></a><u></u></p>
47 total episodes available
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