Dive into the "Enablement Amplified” podcast, where industry experts envision the sales enablement world reimagined. Join host Fiona Simpson and her guests to explore ideal innovations, think about what could be, and build a brighter enablement future.
Leann Leone Asks: What if We Made More Enablement Decisions Based on Data?
Leann Leone on LinkedIn: https://www.linkedin.com/in/leannleone/
16 Jan 2024
Sheryl Bushceck Asks: What If Every Division Had an Enablement Team, and We Had Corporate Enablement?
Sheryl Buscheck on LinkedIn: https://www.linkedin.com/in/sheryl-buscheck-6b86162/
Wendy Bissonnette on LinkedIn: https://www.linkedin.com/in/wendy-bissonnette-ott/
Nina Sandy on LinkedIn: https://www.linkedin.com/in/nina-sandy/
Araña GTM Consulting: https://www.linkedin.com/company/ara%C3%B1a-gtm-consulting/ or https://www.aranagtm.com/
Mentioned in this episode:
Membership
Support Enablement Amplified by becoming a member! Go to www.enablementamplified.com and click "Membership"!
2 Jan 2024
Timmy Hendrickson Asks: What if We Required Enablement Practitioners to Carry A Bag Before Jumping into Enablement?
Timmy Hendrickson on LinkedIn: https://www.linkedin.com/in/timmy-hendrickson-82a02921/
Chantae Sheetz on LinkedIn: https://www.linkedin.com/in/chantae-sheetz-88b88918a/
Ebonie Glenn on LinkedIn: https://www.linkedin.com/in/ebonie-glenn/
Mentioned in this episode:
Membership
Support Enablement Amplified by becoming a member! Go to www.enablementamplified.com and click "Membership"!
26 Dec 2023
A Very Special Holiday Episode
Enjoy this very silly holiday special episode featuring your host, Fiona Simpson, retelling a classic Christmas story.
19 Dec 2023
Alex Weitzel Asks: What if We Enabled Sellers to Enable Their Buyers?
Alex Weitzel on LinkedIn: https://www.linkedin.com/in/alexander-weitzel/
Omedym eBook on Buyer-Centric Sales: https://www.omedym.com/how-to-generate-revenue-in-a-buyer-centric-world
Greg Dickinson on LinkedIn- https://www.linkedin.com/in/gregdickinson/
12 Dec 2023
Michelle Curtis Asks: What If Our Organizations Had More Trust In Enablement?
Michelle Curtis on LinkedIn: https://www.linkedin.com/in/michelle-curtis/ (https://www.linkedin.com/in/michelle-curtis/)
Phil Putnam on LinkedIn: https://www.linkedin.com/in/philputnamcoach/ (https://www.linkedin.com/in/philputnamcoach/)
Mentioned in this episode:
Membership
Support Enablement Amplified by becoming a member! Go to www.enablementamplified.com and click "Membership"!
5 Dec 2023
Steph White Asks: What If Only Enablement Decided What Enablement Is Going To Work On?
Stephanie White on LinkedIn: https://www.linkedin.com/in/stephanie-white-sales/ (https://www.linkedin.com/in/stephanie-white-sales/)
Stephanie Benavidez on LinkedIn: https://www.linkedin.com/in/smbenavidez/ (https://www.linkedin.com/in/smbenavidez/)
Mentioned in this episode:
Membership
Support Enablement Amplified by becoming a member! Go to www.enablementamplified.com and click "Membership"!
29 Nov 2023
Jonathan Mahan Asks: What If Reps Actually Did What They Were Trained To Do?
In this episode of Enablement Amplified, host Fiona Simpson engages with guest Jonathan Mahan, co-founder of The Practice Lab (https://www.thepracticelab.co/), to explore the critical challenge faced by sales organizations: converting training into skills that sellers will actually use in the field. Drawing inspiration from the worlds of professional athletes, musicians, and race car drivers, they delve into the nuances of learning, skills training, and deliberate practice.
Jonathan Mahan, with his background in sales and his deep interest in how the brain works, highlights the importance of deliberate practice—a concept well-known in sports and music. Just as athletes break down complex skills into manageable parts and practice them repeatedly, sales reps should undergo focused, nuanced practice to bridge the gap between training and real-world execution.
The episode emphasizes that creating a culture of continuous learning and skill improvement is crucial within sales organizations. This includes identifying the need for and evaluating on three levels of competency, depending on the item that an organization expects to see from it's sellers.
Learn more about The Practice Lab: https://www.linkedin.com/company/the-practice-lab/ (https://www.linkedin.com/company/the-practice-lab/)
Connect with Jonathan Mahan on LinkedIn: https://www.linkedin.com/in/jtmahan/ (https://www.linkedin.com/in/jtmahan/)
Connect with Co-Founder Lawrence Wayne O'Connor on LinkedIn: https://www.linkedin.com/in/sirlawrencewayne/ (https://www.linkedin.com/in/sirlawrencewayne/)
Follow Kevin Dorsey for insights about leadership, culture and more: https://www.linkedin.com/in/kddorsey3/ (https://www.linkedin.com/in/kddorsey3/)
21 Nov 2023
Fiona Simpson Asks: What if We Amplified Each Other More?
Show notes coming soon!
14 Nov 2023
Jonathan Kvarfordt Asks: What if AI takes over half of what enablement does on a day to day basis?
In this episode, our host, Fiona, engages in a thought-provoking conversation about integrating AI into enablement, with a guest we all know and love, Jonathan Kvarfordt, also known as Coach K.
Jonathan is a seasoned enabler with a deep understanding of sales and enablement, and brings valuable insights to the table. With a background in coaching and enablement, he has a wealth of knowledge to share. You can learn more about him on his LinkedIn profile.
The central question in their conversation is this: What if AI takes over half of what enablement does on a day-to-day basis? Together, Fiona and Jonathan explore the exciting possibilities of integrating AI tools into the field of revenue enablement. They discuss the various ways in which enablement teams can harness AI to improve efficiency and strategic impact. However, it's not all smooth sailing, as they also tackle the challenges that come with implementing AI in this context.
This episode is a must-listen for anyone in the field of revenue enablement, as Fiona and Coach K provide valuable insights into staying ahead of the curve. They shed light on the tough questions surrounding AI integration and how enablement teams can leverage these tools constructively to enhance their roles.
Tune in for an engaging discussion on the future of enablement, as we explore the potential for AI to transform the way we work and strategize in the revenue enablement landscape. Don't miss this opportunity to stay informed and inspired.
Jonathan's GTM AI Acadamy - https://www.gtmaiacademy.com/courses
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jmkmba/
Connect with Sheryl Buscheck - https://www.linkedin.com/in/sheryl-buscheck-6b86162/
7 Nov 2023
Bryan Clancy Asks: What If We Enact Culture-Centered Enablement?
In this episode, we're joined by a unique and fascinating guest, Bryan Clancy. Bryan is not your typical sales enablement expert. In fact, he's a cultural anthropologist turned professor, who later ventured into the realm of sales enablement. He has an extraordinary ability to decode the unspoken language of the sales "tribe." Bryan's expertise lies in studying non-exotic tribes and translating those insights into the world of sales professionals.
Host Fiona Simpson engages in a thought-provoking conversation with Bryan on the parallels between cultural anthropology and revenue enablement, revealing a wealth of hidden opportunities.
In this eye-opening conversation, Bryan introduces his framework that will forever change the way you view your role in revenue enablement. He focuses on three pivotal aspects: what people say, what people do, and what people believe. Through these lenses, we'll explore how understanding the cultural traits within the sales "tribe" can propel us towards a more enlightened, effective future of revenue enablement.
Bryan Clancy on LinkedIn: https://www.linkedin.com/in/bryanclancy1/
Anthro-Vision by Gillian Tett: https://www.simonandschuster.com/books/Anthro-Vision/Gillian-Tett/9781982140977
No Rules Rules by Reed Hastings: https://www.norulesrules.com/
31 Oct 2023
Christian Palmer Asks: What If We Agreed on Where Enablement Should Sit Within the Wider Organization?
Join us for what may shape up to be the most controversial topic in Enablement... where should Enablement sit within the business?
Veteran sales enabler, Christian Palmer, joins host Fiona Simpson to tackle this question. They dive in to discuss whether it should align to Sales/Revenue leadership, RevOps, HR/Learning & Development or somewhere else. You may (or may not) be surprised that they come to the same conclusion!
Christian has worked as both a manager and contributor, working in a number of different industries over the last decade for both start-ups and public corporations. He has successfully propelled businesses from pre-series A through Series B, and has built sales functions and departments from complete scratch. Currently, he leads Global Revenue Enablement at Riskified where he primarily focuses on the global remit of delivery and coaching.
Links & References:
Christian Palmer on LinkedIn: https://www.linkedin.com/in/christian-palmer/
Jonathan M Kvarfordt aka Coach K's org chart with a Chief Productivity Officer Role - https://www.linkedin.com/posts/jmkmba_enablement-sales-enablement-activity-7112790602932518912-n0U6
Kieran Smith - https://www.linkedin.com/in/kieransmithvp/
Enablement Evolved Podcast: https://www.youtube.com/@EnablementEvolved
Zak Bigelow - https://www.linkedin.com/in/zak-bigelow-mba-82918b156/
24 Oct 2023
Jerry Pharr Asks: What if We Shift Our Focus to Measurable Behavior Change?
The Sales & Revenue Enablement profession has come a long way. But if we're all honest, we'd probably acknowledge that it is far from living up to its potential.
It's rare for revenue leaders to perceive the enablement team as a strategic business partner.
It's rare for an enablement team to be able to make a compelling case for its positive business outcomes.
When there are layoffs, enablement teams are among the first victims.
In this episode, Jerry & Fiona dive into how we can course-correct and focus on the measurable, tangible changes Enablement practitioners can make, honing in on behavior changes rather than other traditional learning outcomes. Jerry talks about his new course, which is a practitioner's guide for reversing the negative trends we're seeing. It provides a new way of thinking about enablement programs as a whole, and detailed, practical guidance on how to execute that new approach.
Jerry's e-course on this topic is available now! Visit https://www.jerrypharr.com/bce
Jerry took a moment to amplify Del Nakhi - https://www.linkedin.com/in/del-nakhi/ and Crystal Nikossey - https://www.linkedin.com/in/crystalnikosey/ - they are sharing incredible insights about delivering measurable results within Rev orgs and partnering better with sales leaders.
17 Oct 2023
Jesse Potter Asks: What if We Paid Enablement Teams Using Variable Compensation?
What's one of the spiciest topics in Enablement today? You guessed it - compensation!
Jesse Potter joins host Fiona Simpson to discuss how current economics have impacted sales enablement teams, making it harder to prove value and show the impact of our work. Coupled with easily being distracted by low-impact work, enablement teams and sales leaders could benefit from retooling compensation for enablement practitioners. Imagine what would happen if we were incentivized to work on the things that mattered most to our audience?
We dive into the broad array of compensation structures we've seen, and explore what could be improved by narrowing in on a structure that's a win-win for everyone.
Jesse started out his career in sales, with experience in retail, B2B, B2C, and SaaS. He's spent several years at Apple and DocuSign, and is currently a Director of Training & Enablement at Attentive.
Help us Amplify others from the show:
Join the Enablement Squad and become a part of a dynamic community of enablement practitioners and other GTM professionals - https://enablementsquad.com/
See what Patrick Quintavalle & Jordan Knutt are up to in CX Enablement on LinkedIn:
https://www.linkedin.com/in/patrick-quintavalle-58809291/
https://www.linkedin.com/in/jordananutt/
10 Oct 2023
Sally Ladrach Asks: What if We Built Our Enablement Programs the Way Great Software Products are Built?
How do you create complex, cross-functional programs and initiatives that not only thrill your “customers”, but also move the business forward in measurable ways?
Sally Ladrach joins us for this episode, bringing her experience as a revenue enablement manager at ThoughtBot, as well as 10+ years of marketing and content creation in digital and SaaS spaces. She believes that the Agile Methodology answers some of the biggest challenges in Enablement today. In this episode, we dig into what would happen if we approached revenue enablement the same way we approach building great software. Agile methodology can unlock efficiency and improvement much like it does for software development, project management, and other areas. We break down the pillars of Agile, highlighting the importance of elements like identifying the problem(s) we are addressing, validating that problem with data, creating customer stories, and more. Ultimately the framework can allow enablers to get to results faster, validate their results against the data points they've identified, and then iterate based on user (i.e. stakeholder) feedback to continually improve programs and avoid risk.
Sally is working to document enablement-specific agile methodology and is looking for collaborators! You can connect with her on LinkedIn or sign up for her newsletter at AgileEnablement.pro.
She also takes a moment to amplify Christian Palmer, an enablement practitioner who is sharing his perspective across several podcast appearances and is cooking up a few projects of his own.
Help us Amplify others from the show:
The Agile Manifesto: https://www.agilemanifesto.org/ (https://www.agilemanifesto.org/)
Sally Ladach on LinkedIn: https://www.linkedin.com/in/sallyladrach/ (https://www.linkedin.com/in/sallyladrach/)
Agile Frameworks for Enablement (coming soon!) Sign up for the newsletter: https://www.agileenablement.pro/ (https://www.agileenablement.pro/)
Christian Palmer on LinkedIn: https://www.linkedin.com/in/christian-palmer/ (https://www.linkedin.com/in/christian-palmer/)
3 Oct 2023
Fiona Simpson Asks: What if We Used Boundary Setting To Keep Our Team on Mission?
Often, stakeholders press Enablement teams for more, and more, and more. How do we set boundaries effectively, and keep them, so that our Enablement teams can stay on track to deliver the services we're charged with?
This episode is based on Fiona's presentation at the Sales Enablement Society (https://www.sesociety.org)'s annual conference, SES Experience (https://SESExperience.org), which took place in San Diego, CA from October 2 to October 4, 2023. She discusses the way in which boundary-setting frameworks - often used in interpersonal situations - can be applied to the world of Sales Enablement. Based on the methodology presented by Melissa Urban in her book "The Book of Boundaries", Fiona explores how these tools can keep enablement teams on mission, build trust within the team and with other stakeholders, and ultimately allow enablement teams to grow without burning out.
Resources from this episode:
Melissa Urban's "The Book of Boundaries" - https://www.melissau.com/boundaries-book/ (https://www.melissau.com/boundaries-book/)
Sales Enablement Charter Resources: https://seismic.com/resources/on-demand/on-demand-secall-seismic-enablement-expedition-build-charter-ep3/ (https://seismic.com/resources/on-demand/on-demand-secall-seismic-enablement-expedition-build-charter-ep3/)
S. Lucia Kanter St. Amour's Book "For the Forces of Good: The Superpower of Everyday Negotiation" : https://www.pactumfactum.com/ (https://www.pactumfactum.com/)
Follow the podcast & signup to get future episodes: www.EnablementAmplified.com (https://www.EnablementAmplified.com)
13 Sept 2023
What If We Started A Podcast?
What if we started a podcast that talked about big, bold "what if" ideas in the world of Sales Enablement?
On the initial episode of Enablement Amplified, join host Fiona Simpson as she sets the stage for just such a podcast. You'll learn a bit about how she became part of the enablement world, and her vision for this podcast. You'll also get details on the official launch of the first full episode!
Connect with Fiona on LinkedIn: https://www.linkedin.com/in/fiona-simpson-capm-70546710/
Follow the podcast & signup to get future episodes: www.EnablementAmplified.com
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