Get the latest in digital marketing tips that affect the HVAC, home performance, and better building industries. Hosted by Josh Kennon and Jake Van Paepeghem, EnCircled covers everything from search engine marketing and PPC, to building science and tech.
EnCircled: An Energy Circle Podcast
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5.0(8 reviews)
18 episodes
Updated Daily
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Podcast Overview
Get the latest in digital marketing tips that affect the HVAC, home performance, and better building industries. Hosted by Josh Kennon and Jake Van Paepeghem, EnCircled covers everything from search engine marketing and PPC, to building science and tech.
Language
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Publishing Since
9/24/2020
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Recent Episodes
October 19, 2021
"Talking Electrification with Zach Lawrence and Gabe Lieb of Efficiency First California" - Ep. 9
<p>A timely voicemail shows Cassandra's commitment to the success of her clients (even during a supply shortage), and Jake and Cory invite Gabe Lieb and Zach Lawrence onto the show for the first-ever outside guest in this season finale. Zach and Gabe discuss the latest in California’s home electrification movement, including the state of rebate and incentive programs, and why what’s happening in California matters to contractors around the country.</p> <p>Thank you for listening to EnCircled, and stay tuned to our mailing list and weekly webinars to learn when season three begins!</p> <p>If you've got questions for the Energy Circle team, we want to answer them on the podcast! Email us directly at:<strong> AskEC@energycircle.com</strong></p>
September 29, 2021
"PPC vs. SEO: Where should you spend your time and money? with Peter Troast" - Ep. 8
<p>Should you pay to have your digital ads displayed all across the internet in hopes of bringing traffic to your HVAC, home performance, or solar website, or should you focus your time on optimizing your website for organic search engine results? We talk with our fearless leader and Energy Circle CEO, Peter Troast about how these two tactics work, when the right time might be to use each strategy, and how these two rivers actually flow to the same ocean. Plus, Cassandra Hutcheson walks us through how seasonal marketing prep is like ordering a pumpkin spice latte in mid-July.</p> <p><br></p> <p>Tune in to the next episode for a special guest talking about using rebate and efficiency programs to market heat pumps and electrification!</p> <p><strong>If you've got questions for the Energy Circle team, we want to answer them on the podcast! Email us directly at: AskEC@energycircle.com</strong></p>
September 14, 2021
"Addressing the FAQs about SEO" - Ep. 7
<p>Are there any shortcuts to improving your website for online search results? Does it really matter if you end up on the first page? How long should it take to start seeing SEO results? What does the acronym "SEO" even mean? Jake Van Paepeghem, Cory Allyn, and Cassandra Hutcheson fire off the FAQs about SEO with one of our search engine optimization specialists, Abby Yolda. Plus, Cassandra walks us through how things have changed in the customer mindset since 2020, using a familiar medium that will have sports fans feeling right at home. </p> <p><br></p> <p><strong>If you've got questions for the Energy Circle team, we want to answer them on the podcast! Email us directly at: AskEC@energycircle.com</strong></p>
18 total episodes available
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Frequently asked questions
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- What is EnCircled: An Energy Circle Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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