Welcome to Enformed Insights, a podcast crafted for and by marketing professionals keen on understanding their consumers better and crafting distinctive, personalized experiences that shine in today’s market. In every episode, hosts from Enformion Marketing Solutions bring you closer to industry thought leaders, practitioners, and experts dedicated to enhancing B2B and B2C experiences through impactful data-driven insights. It’s all about forging connections with our consumers and finding ways to collaborate to elevate our efforts. Welcome to Enformed Insights.
Episode 10: From Leads to Loyalty: How AI Agents Are Redefining Sales Workflows
Join us for another episode of the Enformed Insights podcast, where we interview industry experts and gain personal insights into how they find success in their fields. In today’s episode, we sit down with James Walker from Number5.AI to discuss his journey as a tech entrepreneur and AI-strategist, sharing valuable insights he's gained along the way while transforming communication technologies and marketing technology application.
Key Discussion Points:
AI voice agents are evolving from support tools to revenue drivers, especially in sales-heavy and regulated industries like insurance, automotive, and healthcare.
Speed-to-lead remains a critical pain point, and businesses are increasingly turning to AI to respond to inbound leads within seconds—improving conversion rates and reducing human labor.
Stacked AI agents with defined roles offer a more scalable and effective alternative to monolithic, do-it-all bots—allowing seamless multi-step processes with a single voice interface.
Visit enformion.com to learn more.
#BusinessComms #AI #ArtificialIntelligence #TechStartup #ContactCenters #BusinessIntelligence #BusinessTechnology #Data #Technology #Innovation #CustomerService #DataTrends #TechTrends
15 Apr 2025
Episode 9: Using AI to Empower Customer Engagement
Join us for another episode of the Enformed Insights podcast, where we interview industry experts and gain personal insights into how they find success in their fields. In today’s episode, we sit down with Adena Kirkbride from LinkLive.AI to discuss her journey in the AI-powered contact center industry, and the insights she has gained along the way while working with these new and impactful communication technologies.
Key Discussion Points:
Utilizing AI for contact centers and business communications
Real-world applications for AI-powered messaging solutions
Trends and developments for sales communications
Visit enformion.com to learn more.
#BusinessComms #AI #ArtificialIntelligence #TechStartup #ContactCenters #BusinessIntelligence #BusinessTechnology #Data #Technology #Innovation #ConsumerMarketing #DataTrends #TechTrends
4 Feb 2025
Episode 8: Exploring Changes In The Lead Generation Industry
Join us for another episode of Enformed Insights, where we interview industry experts and gain personal insights into how they find success in their fields. In this episode we sit down with special guest, Sabiha Tudesco, as we discuss how businesses are navigating the complexities of modern data management and regulatory compliance while providing practical tips for sustainable growth and innovation.
We recorded this interview in early January. On Friday, January 24, 2025, the U.S. Court of Appeals for the Eleventh Circuit vacated the Federal Communications Commission's (FCC) One-to-One Consent Rule, which was set to take effect on January 27, 2025. This rule would have required consumers to provide separate consent for each individual seller before receiving telemarketing or advertising robocalls, and mandated that such calls be "logically and topically associated" with the interaction that prompted the consent. The court determined that the FCC exceeded its statutory authority under the Telephone Consumer Protection Act (TCPA) by imposing these additional consent restrictions, as they conflicted with the ordinary statutory meaning of "prior express consent.”
Foley & Lardner LLP (https://www.foley.com/insights/publications/2025/01/federal-communications-commissions-one-one-consent-rule/?utm_source=chatgpt.com) - Earlier that same day, the FCC had issued an order postponing the effective date of the One-to-One Consent Rule by 12 months, or until the Eleventh Circuit issued a decision on the pending legal challenge, whichever came sooner. However, the court's ruling to vacate the rule rendered the postponement moot.
Federal Communications Commission (https://www.fcc.gov/document/fcc-postpones-effective-date-one-one-consent-rule?utm_source=chatgpt.com) - As a result, businesses are not required to implement the One-to-One Consent Rule, and the previous standards for obtaining consumer consent for telemarketing and advertising robocalls remain in effect.
Tune into this new episode as we dive into the future of marketing and lead acquisition, and how your company can stay ahead of the curve.
Key Discussion Points:
The Growing Importance of First-Party Data
Preparing for Regulatory and Operational Changes
Maintaining Data Quality
Leveraging Technology and AI
Future Trends in Lead Generation
Visit enformion.com to learn more.
#FirstPartyData #DataPrivacy #RegulatoryCompliance #ConsumerTrust #LeadGeneration #MarketingTrends2025 #DataQuality #DataHygiene #FCCCompliance #DigitalMarketingTips #AIMarketing #ConsumerFirst
19 Nov 2024
Episode 7: The Evolving Landscape of DNC List Management
Join us for another episode of Enformed Insights, where we interview industry experts and gain personal insights into how they find success in their fields. In this episode we sit down with DNC.com’s Chief Product Officer, Issac Shloss, to explore some of the new developments in the marketing compliance landscape, as well as taking a deeper dive into the current trends and predictions he has for the future of the industry. Tune into this new episode as we highlight key developments surrounding the future of outbound marketing and how marketers can better prepare for the challenges of tomorrow.
Key Discussion Points:
The current landscape of outbound marketing
New developments in compliance regulation
Legislative impacts on marketers
Key trends shaping the industry today
Visit enformion.com to learn more.
#Data #PerformanceMarketing #DataServices #Marketing #DataAnalytics #BusinessIntelligence #InformationServices #Compliance #Tech #ArtificialIntelligence #DataAcquisition #ConsumerMarketing #DataTrends #AI #MarketingTrends
22 Oct 2024
Episode 6: Addressing the Challenges and Trends of Modern Lead Generation
Join us for another episode of Enformed Insights, where we interview industry experts and gain personal insights into how they find success in their fields. In this episode we sit down with special guest, William DeCourcy, and dive into the importance of lead generation, compliance, and his innovative work at AmeriLife is transforming the insurance marketing space. William also shares some personal insights on building and managing high-preforming teams with a focus on balancing compliance and productivity. Tune into this new episode as we highlight the future of performance marketing and its role in driving success for insurance agents and sales teams alike.
Key Discussion Points:
The Role of Performance Marketing in Insurance
Balancing Compliance with Lead Generation
Human-Centered Design and Agent Feedback
The Future of Performance Marketing in Insurance
Visit enformion.com to learn more.
#Data #PerformanceMarketing #DataServices #Marketing #DataAnalytics #BusinessIntelligence #InformationServices #LeadGeneration #Technology #ArtificialIntelligence #DataAcquisition #ConsumerMarketing #DataTrends #AI #MarketingTrends
23 Sept 2024
Episode 5: Insights from the Minnesota Vikings' Data Playbook
Join us for another episode of Enformed Insights, where we interview industry experts and gain personal insights into how they find success in their fields. In this episode, we sit down with special guest Kendall Peters, Director of Business Analytics for the Minnesota Vikings, as he shares his experience in the sports business and data analytics industries. Kendall’s background and education in sports data analytics has provided him with an in-depth understanding of customer trends, partnerships, and information management, and how it all contributes to maintaining and growing the success of their brand.
Key Discussion Points:
- Moving away from guesswork to make confident, data-driven decisions
- Utilizing brand partnerships to better understand customer behavior.
- How to stay engaged with your target audience
- Crafting relevant marketing messages based on customer insights.
Visit enformion.com to learn more.
#Data #IdentityVerification #DataServices #TechStartup #DataAnalytics #BusinessIntelligence #InformationServices #DataSecurity #Technology #Innovation #DataAcquisition #ConsumerMarketing #DataTrends #Marketing #MarketingTrends
27 Aug 2024
Episode 4: Achieving Success Through Buyer-Centric Marketing
Join us for another episode of Enformed Insights, where we interview industry experts and gain personal insights into how they find success in their fields. In this episode, we sit down with special guest special guest Scott Gilman, Vice President of Operations at Adopt-A-Contractor, where he leverages his extensive experience in the home improvement and pest control industries. Prior to his role at Adopt-A-Contractor, Scott held key positions at Sears Home Improvement Products, Truly Nolen of America, Inc., and The Home Depot. His background in these industry-leading companies has equipped him with a deep understanding of operations, customer service, and business development.
Key Discussion Points:
- Large-scale marketing strategies and affiliate lead management
- Data acquisition from a buyer’s perspective
- Navigating modern compliance strategies
- Overseeing and managing high performing teams
Visit enformion.com to learn more.
#Data #IdentityVerification #DataServices #TechStartup #DataAnalytics #BusinessIntelligence #InformationServices #DataSecurity #Technology #Innovation #DataAcquisition #ConsumerMarketing #DataTrends #Marketing #MarketingTrends
9 Jul 2024
Episode 3: Tackling the Data Frontier - Using Data On and Off the Football Field
Join us for another episode of Enformed Insights, where we interview industry experts and gain personal insights into how they find success in their fields. In this episode, we sit down with special guest Will Albers, a seasoned industry leader with 20 years of experience in data acquisition, governance, and customer data management, to discuss the impact great data can have on and off the football field. Throughout his career, Will has transformed data and analytics organizations, driving innovative solutions at prominent companies such as Dun & Bradstreet, Ford Motor Company, and the NFL.
Key Discussion Points:
- Staying current with data acquisition
- Significant trends in consumer data
- Data sharing strategies and success in professional sports
- Core data preferences and accuracy reliability
Visit enformion.com to learn more.
28 May 2024
Episode 2: Performance Marketing - Advice For Every Stage Of The Journey
Join us for another episode of the Enformed Insights podcast, where we interview industry experts and gain personal insights into how they find success in their fields. In today’s episode we sit down with Phonexa COO, Jeffrey Schaffer, and discuss his journey in the performance marketing industry, and the insights he has gained along the way.
Key Discussion Points:
Building & Managing High-Performing Teams
Today’s Performance Marketing Challenges
How To Meet Evolving Client Needs
Advice For Industry Professionals
Visit enformion.com to learn more.
29 Apr 2024
Episode 1: An Entrepreneur’s Journey – A Conversation with Enformion’s Founder
Join us for our first episode of the Enformed Insights Podcast, where we’ll be featuring industry experts and data-driven insights from Enformion Marketing Solutions. In today’s episode, we interview Enformion founder and chairman, Rob Miller, on his entrepreneurial journey and discuss key insights into how he maintains business success. Follow along as we cover the steps Rob took to grow Enformion to where it is today, the tough decisions that came along, and his advice for those who want to continue their journey as successful business leaders.
Key Discussion Points:
The beginning of aggregated data
Factors of personal success
Lessons to learn from failure
Predictions for future trends
Reach and audience
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