An original podcast from Association Briefings where we talk about what’s next for the association community when it comes to technology, marcomm strategy, people, membership, and non-dues revenue.
Engaging in the Next
Claim This Podcastby Association Briefings
4.5(8 reviews)
51 episodes
Updated Bi-weekly
Accepts GuestsHas Sponsors
17
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality10
Social0
YouTube0
Engagement60
Podcast Overview
An original podcast from Association Briefings where we talk about what’s next for the association community when it comes to technology, marcomm strategy, people, membership, and non-dues revenue.
Language
🇺🇲
Publishing Since
2/1/2022
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17
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality10
Social0
YouTube0
Engagement60
6
Excellent Areas
0
Good Performance
13
Growth Opportunities
excellent
Episode Length
36 minutes
Performing excellently!
poor
Publishing Consistency
Every 31 days
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Recent Episodes
July 24, 2026
Ep 51 - Not the End of the Road: Beyond the Strategic Plan
In this episode of Engaging in the Next, hosts Colby Horton and Frank Humada welcome Lowell Aplebaum, EdD, FASAE, CAE, CPF, CEO of Vista Cova, for a conversation about why strategy and governance often drift apart, and how boards can better position their organizations for long-term success. Lowell explains why strategic planning should be treated as a living framework rather than a static document, explores the board's role in setting direction and allocating resources, and discusses how associations can foster innovation through stronger governance practices. The conversation also covers shorter strategic planning horizons, future-focused board meetings, objective governance health checks, clear board-staff authority boundaries, and the critical partnership between the CEO and board chair in navigating change.
June 23, 2026
Ep 50 - From 6-7 to 67: Why the Message Matters More Than Ever
In this milestone episode, hosts Colby Horton and Frank Humada welcome Whitney Meyerhoeffer, director of communications at the American Mental Health Counselors Association, for a conversation about what it really takes to communicate in a noisy world. Whitney explains the difference between marketing and communications, why storytelling and audience segmentation matter more than ever, and how engagement has evolved from simple metrics to a full-time discipline. The discussion explores when associations should take public stances, how communicators can help shape those decisions, and why bringing communications teams into strategic conversations early is essential. Along the way, Whitney shares practical advice for preventing burnout, creating "sacred spaces" for self-care, and building mentally fit teams.
May 22, 2026
Ep 49 - Now Boarding: Smarter Marketing for Associations
In this episode of Engaging in the Next, Edessa Polzin, director of strategic partnerships at the American Marketing Association, joins hosts Colby Horton and Frank Humada for a conversation about the evolving role of marketing within associations and how teams can work smarter in an increasingly complex landscape. Polzin reflects on her own path into the association space and explains why AMA’s mission resonates with her background as a marketing practitioner. The discussion explores the growing pressure on association marketers to drive outcomes like membership growth, event attendance, and engagement while often having limited influence over larger organizational decisions involving products, pricing, and technology. Polzin argues that marketing leaders need a stronger voice at the strategy table as the profession becomes increasingly tied to operations, analytics, martech, and business strategy. The conversation also examines how associations can better leverage first-party data, prioritize high-impact work with lean teams, and thoughtfully integrate AI into their workflows without getting distracted by hype. Polzin shares practical perspectives on automation, personalization, AI governance, and the importance of delivering value in ways that genuinely earn audience attention.
51 total episodes available
Deep-dive analytics for Engaging in the Next
Frequently asked questions
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- What is Engaging in the Next?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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