Engineered to Inspire by OXEN Sports brings together inspirational stories, honest insights and conversations with good people from across sport, business and life. Each episode explores the mindset, experiences and moments that shape people, inspire others and prove that performance is about more than what happens on the pitch.
“OXEN Boots Are Career Savers” | Kieran Treadwell, Harlequins EP 5
In Episode 5 of Engineered to Inspire, OXEN Sports owner Shane Miller and Craig Franklin sit down with Harlequins’ Kieran Treadwell for a conversation about professional rugby, performance and the realities of playing at the highest level.
Kieran shares his journey through the game and opens up about the physical demands rugby places on the body, including the importance of having the right equipment to perform consistently.
A major part of the conversation explores Kieran’s experience with OXEN boots and why he describes them as “career savers”, offering a fascinating insight into just how much difference the right footwear can make for a professional player.
It’s an honest conversation about rugby, performance and life in the professional game, with plenty of stories and insight along the way.
Hosted by OXEN Sports owner Shane Miller and Craig Franklin, Engineered to Inspire brings together athletes, founders and leaders from the world of sport. Subscribe for future episodes of Engineered to Inspire.
#EngineeredToInspire #OxenSports #KieranTreadwell #Harlequins #Rugby #RugbyUnion #OxenBoots #RugbyBoots #ProfessionalRugby #SportsPerformance #ShaneMiller #CraigFranklin #SportsPodcast
26 Aug 2026
Inside the Norths Devils: “After Every Loss Is Brutal” | Jack Ahearn & Rohan Smith EP 4
In Episode 4 of Engineered to Inspire, we sit down with Norths Devils player Jack Ahearn and Head Coach Rohan Smith for a wide-ranging conversation about rugby league, life and the experiences that shape us.
From the highs and lows of professional sport to dealing with setbacks, finding inspiration and continuing to push forward, Jack and Rohan share their own journeys, perspectives and lessons learned along the way.
We discuss:
• Life inside professional rugby league and the realities behind the game• The highs and lows that come with competitive sport• Why every loss can feel brutal and how you learn to respond• Dealing with setbacks and difficult moments throughout your career• The relationship between players and coaches• Leadership and building the right culture within a team• Finding motivation when things aren't going your way• The experiences and people that have shaped Jack and Rohan• The importance of resilience both on and off the field• What it takes to keep moving forward when the path isn't always straightforward• What "Engineered to Inspire" means to them personally
This episode is an open and insightful conversation about much more than what happens on the field. Jack and Rohan explore the mindset, resilience and perspective required to navigate professional sport, overcome setbacks and continue pushing forward.
Whether you're a rugby league fan, athlete, coach, leader or simply looking for inspiration, there are valuable lessons throughout this conversation.
Subscribe for future episodes of Engineered to Inspire, where we speak to leaders, innovators and game-changers from the worlds of sport and business.
Engineered to Inspire, by OXEN Sports.
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#EngineeredToInspire #OXENSports #NorthsDevils #JackAhearn #RohanSmith #RugbyLeague #Rugby #Leadership #Resilience #Mindset #ProfessionalSport #Coaching #SportBusiness #Podcast #Inspiration #OXENSportsPodcast
19 Jun 2026
From Rugby Legend to OXEN Running Director | Kevin Sinfield EP 3
In Episode 3 of Engineered to Inspire, we sit down with rugby league legend, endurance athlete and OXEN Sports Running Director, Kevin Sinfield. Following an incredible career at the top of professional sport, Kevin shares his journey beyond rugby, his passion for running, and how he's helping shape the future of performance apparel at OXEN Sports. We also explore the extraordinary fundraising challenges that have captured the hearts of millions, raising more than £12 million in support of his close friend and former teammate, Rob Burrow. We discuss: • Life after professional rugby and finding a new purpose • His passion for running and what keeps him motivated • What it takes to create great running shorts, shoes and performance products • The importance of listening to athletes when developing sportswear • Raising more than £12 million in support of Rob Burrow and MND charities • The power of friendship, resilience and showing up when it matters most • Leadership lessons from sport and endurance challenges • What "Engineered to Inspire" means to him personally • His role as Running Director at OXEN Sports and what's next for the brand This episode is a powerful conversation about purpose, performance, friendship and the mindset required to achieve extraordinary things. Whether you're a runner, sports fan, entrepreneur or someone looking for inspiration, there are valuable lessons throughout this conversation. Subscribe for future episodes of Engineered to Inspire, where we speak to leaders, innovators and game-changers from the worlds of sport and business. #EngineeredToInspire #KevinSinfield #OxenSports #Running #Leadership #Resilience #RobBurrow #MND #Fundraising #Sportswear #RunningCommunity #Endurance #SportBusiness #Podcast #Inspiration #OxenSportsPodcast
13 Jun 2026
The Story of Oxen Sports | Meet Shane Miller & Lee Jenkinson EP 2
In Episode 2 of Engineered to Inspire, we sit down with OXEN Sports founder Shane Miller and co-owner Lee Jenkinson to explore the remarkable journey behind one of the UK's fastest-growing sportswear brands. Shane and Lee share the story behind the brand, the challenges they faced along the way, and how they built the business into a £10 million sportswear brand trusted by clubs, athletes and organisations across the world. We discuss: • The origins of XBlades and the decision to rebrand as OXEN Sports • Building a sportswear company from the ground up • The lessons learned scaling to a £10 million brand • What separates successful sports brands from the competition • Partnerships, growth and expanding into new markets • The future vision for OXEN Sports • Leadership, entrepreneurship and navigating challenges in business This episode provides a fascinating behind-the-scenes look at what it takes to build a modern sportswear brand, the decisions that shape long-term success, and where OXEN is heading next. Whether you're an entrepreneur, sports fan, business owner or aspiring founder, there are valuable lessons throughout this conversation. Subscribe for future episodes of Engineered to Inspire, where we speak to leaders, innovators and game-changers from the worlds of sport and business. #EngineeredToInspire #OxenSports #ShaneMiller #LeeJenkinson #SportsBusiness #Entrepreneurship #Leadership #BusinessGrowth #Sportswear #Teamwear #BrandBuilding #FounderStory #Podcast #BusinessPodcast #SportBusiness #OxenSportsPodcast
2 Jun 2026
From Hull KR Success to Oxen's Global Ambitions | Craig Franklin EP 1
Engineered to Inspire | Episode 1 | Craig FranklinIn the first episode of Engineered to Inspire, we sit down with Craig Franklin, former Hull KR COO and now Marketing Director at Oxen Sports. Craig shares his journey from helping drive the growth of one of rugby league's most successful clubs to leading the marketing strategy behind one of the fastest-growing sportswear brands in the UK. We discuss: How Hull KR transformed its matchday experience and grew attendances The business principles behind building a successful sports organisation Taking Oxen Sports from a teamwear supplier to a global sportswear brand Selling sports apparel to customers around the world Leadership, marketing and the future of sport business Whether you're interested in sport, business, marketing or entrepreneurship, this episode offers valuable insights from someone who has helped build successful brands both on and off the field. Subscribe for future episodes of Engineered to Inspire, where we speak to leaders, innovators and game-changers from the worlds of sport and business.#EngineeredToInspire #CraigFranklin #OxenSports #HullKR #RugbyLeague #SportsBusiness #Marketing #Leadership #Podcast #Entrepreneurship #SportsMarketing #BusinessPodcast #Teamwear #Sportswear #Oxen
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