A podcast about negotiating and managing world-class beverage deals. Tune in for bite-sized insights on negotiating million dollar savings in your Coca-Cola or PepsiCo contracts, tips on managing your beverage supplier to deliver moments of "wow" to your customers, and a fresh perspective on the state of the beverage industry.
Julie Hamil: How Rochester Regional Health Negotiated Its First Beverage Partnership
If you've ever wondered what negotiating your first beverage partnership might be like, this episode is for you.
Julie Hamil, Senior Director of Food & Nutritional Services at Rochester Regional Health, joins the podcast to walk through her experience bringing to life her organization's first pouring rights agreement.
On the episode, Julie discusses the reasons why her organization pursued a beverage deal, what the process looked like (including doing the process 100% virtually), how she handled objections brought up during the project, and what results she has seen.
9 Mar 2021
6 Ways to Improve Employee Engagement with a Beverage Deal
Can beverage agreements really help you improve employee morale at your organization? Yes!
Join us as Heather Neisen, Healthcare Practice Leader, brings 6 real-life examples in which companies used their beverage partnership to bring to life employee engagement programs.
19 Jan 2021
Why You Should Re-Think Your Approach to Vending
Vending is old, dirty and unhealth, right? Wrong!
Many times, when negotiating and creative beverage partnerships, beverage vending is really treated as an after thought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain why that's a mistake.
In this episode, Martin explains the benefits of a well-thought out vending program, ways to make vending a healthier platform, and how to structure vending to be one of the most profitable ventures in your organization.
3 Nov 2020
How Exclusive Beverage Deals Lead to Increased Sales
"If I go exclusive, won't my beverage sales suffer?"
The surprising answer: "No!"
On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to sho why exclusive or semi-exclusive beverage agreements lead to increased beverage sales and profits.
20 Oct 2020
Do Beverage Deals Promote Bad Health?
The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to your customers and employees?
Join us this week as Heather Neisen, Healthcare Practice Leader at Enliven, pushes back on this common misconception, and shares 3 ways that beverage deals - if structured the right way - can promote health and wellness in your organization.
6 Oct 2020
3 Pitfalls to Avoid Converting Your Property to Your First Beverage Deal
Adopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can be a challenge to keep all of the pieces straight.
Listen as Michael Kuhn, Enliven's Director of Account Services, shares three insights to help you navigate the conversion stage and handle the process with ease.
22 Sept 2020
Ryan Donovan: How Avera Health Saved 40%+ on Beverage Spend
What's it like to negotiate your first beverage partnership? How do you ensure your staff don't revolt once you adopt pouring rights? What are the pitfalls to avoid?
Ryan Donovan, Director of Avera PACE, joins the podcast to share about his experience with a beverage deal and how he helped his organization achieve 40%+ savings.
8 Sept 2020
3 Reasons Beverage Companies Want to Partner with Airports
Airports can receive a number of benefits (funding, traveler engagement programming, renovated public spaces, sustainability initiatives, etc.) by partnering with a soft drink company in a sponsorship and pouring rights agreement. But what motivates the beverage companies to compete so aggressively for these relationships? How do the largest beverage companies in the world view airports? Martin Strobel, Airport Practice Leader for Enliven, joins the show to discuss three reasons why beverage companies love to partner with airports.
25 Aug 2020
Dan Kelly: Outcomes Based Negotiation
What can an FBI-trained agent teach us about negotiation? How are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different?
In this episode, Dan Kelly, Founder and Senior Partner at The Negotiator Guru, sits down to share some practical tips on how to set up your negotiation for the best chance of success.
11 Aug 2020
The Key to Improving Any Beverage Deal
What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional "pouring rights" agreement in a way that makes sense for your brand?
Rob Waid, former Vice President of Foodservice Sales at PepsiCo, joins us for part 2 of our 2 part series.
28 Jul 2020
Pouring Rights vs. Beverage Marketing Agreement (...And Why it Matters)
What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from a beverage marketing agreement?
Rob Waid, former Vice President of Foodservice Sales at PepsiCo, joins us for part 1 of our 2 part series.
14 Jul 2020
Why Major Brands Love Healthcare
People trust their healthcare provider more than they trust their banker, judge, or newscaster. It's no wonder that major brands want to partner with the healthcare sector. Heather Neisen, Enliven's Healthcare Practice Leader, joins the podcast to explore all the reasons that brands crave healthcare partnerships - and how healthcare executives can take advantage of it.
30 Jun 2020
How Beverage Deals Help Small Businesses & Concessionaires
Beverage deals are for the big guys, right? Wrong! On today's episode, Enliven's Airport Practice Leader, Martin Strobel, joins us to share four ways that small businesses and small concessionaires can benefit from a pouring rights program.
16 Jun 2020
Jose Hevia: Touchless Fountain Dispensers in a Post COVID-19 World
In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform his company has developed which allows for touchless soft drink dispensing.
2 Jun 2020
How Sports Sponsorships Are Sold
How does the PGA Tour attract big brands to pay big money for a sponsorship? Michael Kuhn, Enliven's Director of Account Services, shares insights from his time at the PGA Tour and running a sports sponsorship rights agency on how to get big brands excited about a partnering with your business.
19 May 2020
How to Get Every Cent Owed in a Beverage Deal
Are you getting ripped off in your beverage contract? Heather Neisen, Enliven's Healthcare Practice Leader shares 3 simple tips for how to ensure you get every penny that you are due.
5 May 2020
Welcome to the Enliven Beverage Deal Podcast (Trailer)
A podcast about negotiating and managing world-class beverage deals. Tune in for bite-sized insights on negotiating million dollar savings in your Coca-Cola or PepsiCo contracts, tips on managing your beverage supplier to deliver moments of "wow" to your customers, and a fresh perspective on the state of the beverage industry.
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