About Enterprise Nation: The 99% Club – The Small Business Podcast
Big corporations have no problem getting air time. But what about the other 99% of all businesses?
Hosted by Enterprise Nation CEO Aaron Asadi, The 99% Club is about what it really means to run a small business – from the brilliance to the boring, the magic to the mundane.
Each episode features raw, honest, human conversations with founders from across the small business world. No jargon. No buzzwords. Just real people talking about the things that matter:
– Why they started
– What keeps them going
– What’s falling apart
– What they wish someone had told them earlier
From publishing houses built on philosophy degrees to business plans sketched out between burnout cycles, this show is a home for truth-telling, not hustle culture.
Whether you’re a startup dreamer, side hustler, or seasoned business owner wondering if it’s just you (it’s not) – you’re in the 99% Club. You belong here.
🎧 New episodes dropping regularly
👥 Join the Enterprise Nation community: enterprisenation.com (https://www.enterprisenation.com)
Episode 11: Merry-Go-Round Club – The Business of Baby Equipment Rental
What if the pram, carrier, cot and breast pump you’ll use for a few months didn’t have to live in your loft forever? In this episode of The 99% Club – The Small Business Podcast, Aaron meets Femke, founder of Merry-Go-Round Club, a fast-growing service that lets parents rent high-quality baby kit instead of buying it. Born from lived experience (two kids, lots of kit, limited space) and a sustainability mindset, the model extends product life, cuts waste and cost, and adds something parents c...
21 Sept 2025
Episode 10: The Empowering Entrepreneur – Property, Petitions and Confidence with Michelle Niziol
What happens when a people-first mortgage broker decides “good rates” aren’t enough – and sets out to change lives, industries and policy? In this episode of The 99% Club – The Small Business Podcast, Aaron speaks with Michelle Niziol – founder of seven businesses, King’s Trust ambassador for Women Supporting Women, and creator of The Empowering Entrepreneur. Michelle shares how early hardship pushed her into work, property-investing at 18, and building a client-education model that’s r...
14 Sept 2025
Episode 9: Handmade by Tinni – From Stall to Retail with Love & Joy
Can a childhood love of jewellery, a mountaineering knot, and a £45 craft-fair table kickstart a brand? In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi talks with Paulomi Debnath, founder of Handmade by Tinni, the bold, biodegradable textile-jewellery brand turning rope-knot craft into statement pieces. Paulomi shares how she went from a sold-out stall in Kolkata as a teen to launching in London, why cotton cords and sustainability are non-n...
8 Sept 2025
Episode 8: Linger – Designing the Trip of a Lifetime
What does it take to plan a sabbatical that actually changes how you feel, not just where you are? In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi speaks with Steve Wilson, founder of Linger, a boutique travel company creating bespoke, experiential journeys for couples and families – with a special focus on sabbaticals. Steve shares how he launched just before the pandemic, kept the vision alive, and then grew with the post-COVID rebound in travel...
31 Aug 2025
Episode 7: Photon Therapeutics — Overtaking Antibiotics in the Fight Against Infection, with Dr Mark Leddy
What if a beam of safe UVC light could do the job of antibiotics for infections? In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi talks with Dr Mark Leddy, CEO of Photon Therapeutics, about a handheld UVC device designed to treat eye infections without accelerating antimicrobial resistance. Mark explains how a precise UVC wavelength disrupts bacteria, fungi and viruses at the corneal surface, why bugs develop resistance to antibiotics and even shar...
25 Aug 2025
Episode 6: Little Beau Sheep – The Magic of British Wool (and Quieter Tumble Drying)
In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi speaks with Sarah Turner, founder of Little Beau Sheep, the business blending craft, sustainability and British farming. From felted soaps and wool dryer balls to lanolin-rich skincare, Sarah has built a brand rooted in British wool – while also becoming an advocate for the industry itself. In this conversation, Sarah shares: •Why the British wool industry is under pressure, and what’s at stake if we...
16 Aug 2025
Episode 5: Focusivity – Finding Stable Ground with Valerie Lothian
How do you keep steady when the professional and the personal collide? In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi sits down with Valerie Lothian, founder of Focusivity, a business dedicated to helping people and organisations bring clarity, calm and focus back into their working lives. Valerie shares her deeply human approach to navigating business and life: •Why coming together matters in a world that often pulls us apart •How to find stable...
10 Aug 2025
Episode 4: The Pure Option – Problem-solving, Perseverance, and Plant-based Packaging
It started with someone dropping litter. It became a mission to replace single-use plastics worldwide. In this episode of The 99% Club, Enterprise Nation’s Aaron Asadi speaks to Charlie, founder of The Pure Option, a business dedicated to creating compostable, plant-based food packaging to replace petroleum plastics. What began in a Welsh garage as a personal quest to solve the problem of a discarded foam burger box has grown into an award-winning operation with international reach – despite ...
4 Aug 2025
Episode 3: Building Weebert’s World – Soldiering on with Soldering and Scrapbots
“This isn’t a cottage industry. This is imagination, industry and impact.” At 61, Lotty and her husband Andy didn’t retire quietly – they built a universe from scrap. Literally. In this episode of The 99% Club, Enterprise Nation’s Aaron Asadi meets Lotty of Weebert’s World, a growing brand of hand-built robot sculptures and children’s stories, all created from discarded objects and a wildly creative spirit. Born from a difficult moment, the business is now a cross-generational, heart-led vent...
28 Jul 2025
Episode 2: Turning Art into Business with Kathy Kyle
In this raw and colourful conversation, Enterprise Nation’s CEO, Aaron Asadi, meets artist and founder Kathy Kyle. It started with burnout, grief, and a stained T-shirt. This is the story of Kathy, who left behind a 25-year career in PR and comms to launch her own wearable-art brand: Kathy Kyle Ltd. It became a creative business built on joy, community, and painting at 4am. In this episode: – The emotional truth of starting over mid-career – The importance of stories – and why some now ...
20 Jul 2025
Episode 1: Books, Burdens and a Motivational Goose: The Bookshelf Ltd’s Ameesha Green on the Truth Behind Entrepreneurship
What do a goose, AI-written books, and Windrush memoirs have in common? They all feature in this inspiring and brutally honest chat with publisher and The Bookshelf Ltd founder, Ameesha Green. In Episode 1 of The 99% Club – The Small Business Podcast, Enterprise Nation CEO Aaron Asadi sits down with Ameesha to explore the untold realities of running a small business. Together, they cover: – Why AI is no substitute for human storytelling – How publishing can empower people to share their legac...
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