Enterprise Sales & Marketing Leadership - for B2B Companies - CXO - VC - Startup - Success - SaaS

About Enterprise Sales & Marketing Leadership - for B2B Companies - CXO - VC - Startup - Success - SaaS

A show for CEO's, CMO's CRO's and Venture Capitalists If you are in a B2B Leadership role this is the podcast for you. The founder of "The Brutal Truth About Sales & Selling" interviews the most thought-provoking guests. We will cover what is working today in Sales & Marketing. If you like Tim Ferriss, Bill Burr, Dave Ramsey, Serial, Reply All, The Art of Charm, HBR, WTF, Startup, Motley Fool, Money, Gimlet, TEDTalk, NPR, EOFIRE, The TOP, Ziglar, Hustler, Advanced Selling, Salesman Red, Sales Gravy jeb blunt jocko GaryVEE SaaStr VC you will like this.

Publisher

Sales Author SaaS expert - Brian Burns

Category

news · technology

Language

en

Explicit

No

First episode

5 Oct 2016

Latest episode

4 Jul 2024

Latest episodes

12 of 209 episodes have a transcript.

1. 

   4 Jul 2024TRANSCRIPT

   THE SECRET TO GETTING REPS TO PRACTICE AND IMPROVE THEIR SALES SKILLS

   Brian G. Burns, author and sales expert, reveals how AI solves the sales practice problem, empowering reps to improve their skills in this interview.

2. 

   6 Jun 2024TRANSCRIPT

   HOW THIS LEADER HELPS HIS TEAM CLOSE HUGE ENTERPRISE DEALS

   Host Brian G. Burns interviews an unnamed leader who shares strategies for closing significant enterprise deals, offering insights into AI's role in sales practice.

3. 

   2 May 2024TRANSCRIPT

   HOW THIS LEADER TEACHES HIS REP TO ENGAGE WITH PROSPECTS

   Host Brian G. Burns interviews a sales leader on how to effectively engage prospects, offering insights into AI-driven sales practice.

Inside a recent episode

THE SECRET TO GETTING REPS TO PRACTICE AND IMPROVE THEIR SALES SKILLS

Published 4 Jul 2024 · Transcript excerpt

[…] And then when I looked under the pitching presentation software as a service market, 99 % were hyper focused on slide design layout and format, but not a lot of people really focused on story content and messaging from a self -service perspective. So we saw it get and no different than TurboTax, it's kind of the first product we have as a mix of TurboTax and Grammarly, where you're getting that step -by -step guidance to craft and also deliver a persuasive pitch. And then we, in the beginning of this year, we ended up pivoting. We found a greater pain point where sales teams, when it comes to overcoming objections through the various stages of the sales process, role -playing is a common mechanism to help train and develop your reps. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.4 / 5

47 ratings

Podcast Authority Score: 6 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

1

Social presence

0

YouTube

0

Engagement

27

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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