Is Your Marketing Actually Working? The 5-System Audit Framework
You are spending money on marketing. But is it turning into customers? In this hands-on workshop, Derek Schmidt walks through the five marketing systems every local business needs to stop wasting budget and start generating consistent leads. This is not theory. It is a working session with live audits, real tools, and a framework you can apply to your business today.
In this episode, you will learn:
Why most marketing fails (the leaky bucket problem) and how to diagnose where your leads are falling through the cracks
The critical difference between marketing tactics and marketing systems, and why that distinction changes everything
How to turn your website from a digital brochure into a 24/7 conversion engine
The three factors Google uses to rank your Business Profile and how to control two of them for free
The one-video content engine that produces five to six pieces of content from a single recording
Why buyers need 7 to 13 touchpoints and the simplest lead capture system to build this week
How to go from a handful of Google reviews to hundreds using a repeatable, automated process
How to use AI to audit your entire online presence and generate a professional-grade 90-day marketing plan in minutes
Timestamps
00:01:10 – Introduction and workshop setup
00:06:16 – The leaky bucket problem
00:09:10 – Five systems overview (systems vs. tactics)
00:14:05 – System 1: Website conversion
00:22:26 – System 2: Local SEO and Google Business Profile
00:28:03 – System 3: Content and authority
00:34:03 – System 4: Lead capture and nurture
00:37:27 – System 5: Reputation and reviews
00:40:54 – Live audit of a local business
00:48:45 – AI quick win: building your 90-day plan
00:57:59 – Free discovery call offer
Links
Join the community: https://community.entrepreneurbootcamppodcast.com (https://community.entrepreneurbootcamppodcast.com)
DesignLoud: https://designloud.com (https://designloud.com)
Book a free discovery call: https://designloud.com/contact (https://designloud.com/contact)
About the Host
Derek Schmidt is the CEO of DesignLoud, a full-service digital marketing agency based in Wilmington, North Carolina. With over 15 years of experience helping local businesses grow through web design, SEO, paid advertising, and marketing automation, Derek brings a systems-first approach to digital marketing. He hosts the Entrepreneur Bootcamp community where business owners learn to build marketing that actually works, with or without an agency.
Download Episode (https://entrepreneurbootcamppodcast.com/wp-content/uploads/2026/05/is-your-marketing-actually-working.mp3)
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1 ratings
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