Are you a small business owner who has a podcast and wants to grow your business but is struggling with how to make your podcast work? Then this is your podcast! Each week, we showcase business owners who are using podcasting effectively to grow their business. We cover all verticals, niches, both B2B and B2C. Learn their best strategies and tactics that you can use for your business podcast.
Ever since my cancer scare, my focus has become razor sharp. So what does that mean for this podcast? In this episode, I share what I was thinking, how that impacts this podcast, and what this means going forward.
Sponsorship:
You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.
To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com
29 Jul 2022
42: Elevating your Business Brand and Reach through Podcasting
In this episode, Laura Rupsis, National Board Certified Health and Wellness Coach, and Admissions Director and staff coach for the Primal Health Coach Institute, shares how to seamlessly and strategically integrate your podcast into your business, her experiences in navigating podcast hurdles while maintaining your integrity, the ways podcasting can elevate your brand credibility, and how to overcome writer’s block when it comes to your podcast episodes.
Links Mentioned In the Show:
Podcast Pipeline
Health Coach Radio
Primal Health Coach Institute Website
Show Notes:
(02:08) How does Health Coach Radio fit into the Primal Health Coach Institute ecosystem?
(03:38) How health coaches can grow their business using a podcast by becoming a resource for their target audience
(04:34) Why it’s important to bring on guests who are practicing health coaches in the field and the tremendous value they provide their audience
(06:36) What made you decide to choose a co-host set up as opposed to a singular host for the podcast?
(08:31) How Laura and Erin managed the common issue of speaking over each other during interviews
(09:44) The vital role video plays for their podcast as co-hosts
(11:05) Why Health Coach Radio has opted for YouTube videos of their podcast to diversify their social media reach
(15:59) Working through the struggle of landing great guests for the podcast
(16:50) How to qualify guests that best fit your podcast audience
(17:35) Knowing when to get technical help for your podcast
(19:22) Striking a balance between providing value and doing business on your podcast
(20:57) Elevating their brand credibility and reach successfully through their podcast
(22:52) Staying true to their core values all whilst providing free education to podcast listeners
(24:21) Why maintaining your individuality is essential to standing out in your industry
(26:32) Why podcasting was the next logical step for their business in today’s fast-paced society
(27:42) What you need to do when you’ve run out of ideas for your podcast episodes
(28:17) When you know it’s time to restructure your podcast altogether
(30:46) How words can really hurt your podcast if not used correctly
22 Jul 2022
41: Podcasting as a Learning Tool for Your Target Audience
In this episode, Cathy Sykora, author and entrepreneur who aims to help businesses in the health and wellness space spend more time in your practice, shares how she redesigned her career and others’ lives with health and wellness coaching, how prioritizing her podcast has benefitted her business and listenership, and why embracing rejection is a stepping stone to podcast success.
You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.
To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com
Links Mentioned In the Show:
Podcast Pipeline
Health Coach Conversations Podcast
The Health Coach Group Website
Show Notes:
(02:37) From interior design to redesigning people’s lifestyles through health coaching
(03:44) How she managed to scale and evolve her health and wellness coaching career
(05:07) How Cathy has revolutionized the health and wellness space by supplying the materials to help others, such as Blue Shield, Blue Cross, and hospitals, help others
(06:38) Saving $15,000 by transitioning from a brick and mortar business model into 100% online
(07:28) Happening across podcasting from her network
(08:31) Fulfilling surprises that podcasting has brought to her business
(09:29) Why Cathy chose to focus on her podcast instead of her blog
(10:26) Paving a new platform to create a change with podcasting
(11:14) The benefits podcasting has for its listeners
(12:01) Providing business education with a podcast
(13:55) The struggle of recording in an engaging tone
(15:54) How empathy for a podcast guest became the key to overcoming her fear of recording
(18:23) Why podcasting became an important tool to help Cathy’s business achieve great success and stick to her core value
(19:08) The ripple effect of helping listeners in the wellness community keep their mental game strong
(20:26) Why you shouldn’t be scared of paid advertising in podcasting
(21:55) Rejection before success: building your wins
(24:13) Why putting rejection into perspective is crucial for your business
(26:03) The key to understanding rejection and taking it as constructive criticism
(27:51) Don’t start a podcast for your business without doing these first
(30:23) Getting into the groove of consistency for your podcast
(31:15) Solo podcast ideas: determining when it’s time to go solo
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Contact Entrepreneurs On Podcasting
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Entrepreneurs On Podcasting?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
