EntrepreneurShift
Claim This Podcastby Katie Gootenberg
Podcast Overview
<p>Welcome to <b>EntrepreneurShift -- </b>A podcast that helps your business (and life) go from scattered to seamlessly scaling in a simpler, calmer, and more intentional way. </p><p></p><p>This podcast is for the business owner who's built something successful...but not to secretly feels like their business is running them. </p><p></p><p>Because...</p><p></p><p> You're booked up</p><p> You have a team</p><p> You're doing well financially</p><p></p><p>And yet...</p><p></p><p> Things feel messy</p><p> Your business feels bottlenecked by you</p><p> You and your team are stretched thin </p><p> You know it <i>shouldn't</i> be this hard</p><p></p><p>You’re booked.<br />You have a team.<br /></p><p><b>EntrepreneurShift exists to change that story. Forever. </b></p><p></p><p>Hoested by <b>Katie Gootenberg</b>, a digital marketing strategist, fractional CMO, systems strategist, and AI/automations lover, <b>EntrepreneurShift walks through how to transform chaotic systems into calm, consistent growth. (All while re-finding you passion in your business.) </b></p><p></p><p>This isn’t about adding more to your plate. </p><p></p><p>It's about creating a life and business that works for you...even when you're not. </p>
Language
🇺🇲
Publishing Since
2/16/2026
1 verified contact email on file for EntrepreneurShift
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Recent Episodes
July 28, 2026
How the tough moments point you in the right direction
<p>Oftentimes a lesson keeps showing up until you take note. And that’s exactly what we dive into this week. </p><p></p><p>This episode’s a little more real and raw as we talk about the business leadership lesson that kept popping up, and that I was starting to listen to…but then life decided I wasn’t moving fast enough and so it slapped me in the face with it 🙃</p><p></p><p><b>The through line is attention. </b></p><p></p><p>Where it goes, what it builds, what it costs you when you let it fester on the less preferred option.</p><p></p><p>This episode intentionally blends the practical and the energetics. So, if you've ever felt like you have to pick a lane, this is a reminder that you don't. (And that it can actually be your superpower.) <br /></p><p><b>Let’s connect! </b></p><ul><li><a rel="noopener noreferrer nofollow" href="https://digitallyenhanced.co/" target="_blank">Website</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/digitally.enhanced.marketing/" target="_blank">Instagram</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@digitally.enhanced.mktg" target="_blank">TikTok</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/katie-gootenberg/" target="_blank">LinkedIn</a><br /></li></ul><p><b>If this resonated...<br /></b>Follow the show, leave a five star review, and if you need someone in your corner who can be both your strategist and your mirror, you know where to find me.</p>
July 14, 2026
The reason why impressive business owners still feel like not enough
<p>There's a part of my job that rarely makes it into a proposal or a strategy deck, but it might be the most important thing that helps my clients.</p><p></p><p>It’s the moment you realize someone brilliant has quietly forgotten how brilliant they are.</p><p></p><p>In this episode, I pull back the curtain on what client work actually looks like behind the strategy sessions and optimization calls. Through two real client stories and one of her own, we’ll explore why even the most impressive founders still wrestle with comparison, doubt, and the quiet forgetting of how far they have already come.</p><p></p><p>This isn’t a pep talk episode. It is an honest look at what real partnership requires and what it makes possible when someone is willing to hold up a mirror instead of just handing you another plan.</p><p></p><p><b>In This Episode, You'll Hear:</b></p><ul><li>Why imposter syndrome shows up even inside even the most successful businesses</li><li>A real client story about going from 300 to 45,000 followers, and the mindset shift that came before the brand deals did</li><li>What it actually looks like to support a founder building a brand new category from scratch</li><li>Why taking stock of your wins matters more than chasing the next one</li></ul><p></p><p><b>Who This Episode Is For:</b></p><ul><li>Founders who quietly compare themselves to people who seem further along</li><li>Business owners doing genuinely impressive work who still feel like it's not enough</li><li>Anyone building something new without an existing playbook to follow</li><li>Leaders who could use a reminder that they're doing better than it feels some days</li><li>Service providers who want to understand what real partnership looks like beyond the deliverables</li></ul><p></p><p><b>Let's Connect!</b></p><ul><li><a rel="noopener noreferrer nofollow" href="https://digitallyenhanced.co/" target="_blank">Website</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/digitally.enhanced.marketing/" target="_blank">Instagram</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@digitally.enhanced.mktg" target="_blank">TikTok</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/katie-gootenberg/" target="_blank">LinkedIn</a></li></ul><p></p><p><b>If this resonated...<br /></b>Follow the show, leave a five star review, and if you need someone in your corner who can be both your strategist and your mirror, you know where to find me.</p>
July 7, 2026
Your website is invisible to AI and it’s costing you sales
<p>You’re probably not ranking in AI search. Not because your business is not good enough, but because you’re not set up to be found there.</p><p></p><p>GEO (or Generative Engine Optimization) is how your business shows up when someone asks ChatGPT, Claude, or Gemini to find a company or service provider just like you.</p><p></p><p>It’s the absolute biggest shift happening in search right now, but a lot of businesses are still just thinking about SEO, or optimizing for just Google…if even thinking about either. </p><p></p><p>Meanwhile, potential clients are typing nuanced, layered questions into AI tools and getting synthesized recommendations back, without you ever being part of the conversation.</p><p></p><p>This episode breaks down what GEO is, why it matters, 5 quick tips you can do to make sure your business is showing up in the conversations that count, and how you can better be leveraging your favorite AI tool to level up your GEO ranking. </p><p></p><p><b>How to video mentioned: </b><a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=ky48BUsyq3E&t=2s" target="_blank">https://www.youtube.com/watch?v=ky48BUsyq3E&t=2s</a> </p><p></p><p><b>In This Episode, You'll Hear:</b></p><ul><li>What’s GEO and how it differs from traditional SEO</li><li>Why AI tools search differently than Google and what that means for your visibility</li><li>The five key areas that influence your GEO: clarity of language, site structure, schema markup, content, and social proof</li><li>How to use ChatGPT or Claude to audit your own website and find the gaps</li><li>How I’m now strengthening my GEO and why</li><li>Where to watch the companion YouTube walkthrough to see this process live</li></ul><p></p><p><b>Who This Episode Is For:</b></p><ul><li>Service-based business owners who are not sure if their website is working as hard as it should</li><li>Founders who have heard about GEO but do not know what it actually means for their business</li><li>Business owners who rely on being found online and want to stay ahead of where search is going</li><li>Marketing leads who want to understand the practical steps, not just the concept</li><li>Anyone who has ever wondered: "Would AI tools even know my business exists?"</li></ul><p></p><p><b>Let's connect!</b></p><ul><li><a rel="noopener noreferrer nofollow" href="https://digitallyenhanced.co/" target="_blank">Website</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/digitally.enhanced.marketing/" target="_blank">Instagram</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@digitally.enhanced.mktg" target="_blank">TikTok</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/katie-gootenberg/" target="_blank">LinkedIn</a></li></ul><p></p><p>If this episode made you think differently about how you show up online, follow the show and leave a five-star review. It helps more business owners find conversations like this one.</p>
25 total episodes available
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Frequently asked questions
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- What is EntrepreneurShift?
<p>Welcome to <b>EntrepreneurShift -- </b>A podcast that helps your business (and life) go from scattered to seamlessly scaling in a simpler, calmer, and more intentional way. </p><p></p><p>This podcast is for the business owner who's built something successful...but not to secretly feels like their business is running them. </p><p></p><p>Because...</p><p></p><p> You're booked up</p><p> You have a team</p><p> You're doing well financially</p><p></p><p>And yet...</p><p></p><p> Things feel messy</p><p> Your business feels bottlenecked by you</p><p> You and your team are stretched thin </p><p> You know it <i>shouldn't</i> be this hard</p><p></p><p>You’re booked.<br />You have a team.<br /></p><p><b>EntrepreneurShift exists to change that story. Forever. </b></p><p></p><p>Hoested by <b>Katie Gootenberg</b>, a digital marketing strategist, fractional CMO, systems strategist, and AI/automations lover, <b>EntrepreneurShift walks through how to transform chaotic systems into calm, consistent growth. (All while re-finding you passion in your business.) </b></p><p></p><p>This isn’t about adding more to your plate. </p><p></p><p>It's about creating a life and business that works for you...even when you're not. </p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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