Edric Poon In Company (EP.IC) - is the podcast that "humanizes" the role of a CxO and brings the stories of Entrepreneurs and Professionals in Asia to you!
Listen to their stories of dedication, struggles and their unique values that got them to where they are now.
#business #people #stories #Singapore #Inspiration #Motivation #kaleoscopic #Communications #podcast #production
EP.IC 088 - Secrets to great copy with AI | Audrey Chia
Three years ago, a client told Audrey Chia to her face that she was going to be replaced by AI. Her response: if I'm going to be replaced, I want to be the one to do it.
Audrey Chia, founder of Close With Copy and one of the top 5% of LinkedIn creators in Singapore, joins EP.IC to explain how she rebuilt a traditional copywriting business into an AI-assisted one. She started taking $5 gigs on Fiverr while working full time at an ad agency on Nike, IKEA and Samsung, learning direct response the hard way. Today her AI workflows have cut production time by 50 to 70%.
Her argument, though, runs against the hype. When everyone has the same tools, everyone sounds the same. Every AI-built site looks identical. So the question she puts to business owners is simple: you may have AI, but do you have taste? And if you're going to sound like everyone else, why would a client pick you?
We cover why you shouldn't ask AI how to learn copywriting, three practical ways to A/B test a message, the difference between Audrey 1.0 and Audrey 2.0, and her five telltale signs of AI slop that audiences are already learning to spot.
Part of our season, How to Build a Better Business.
Chapters:(00:28) Can copywriting work for you?(01:58) From age 13 to Nike, IKEA and Samsung(04:18) The $5 Fiverr gigs that taught her to sell(07:47) Don't ask AI how to learn copy(14:01) Three ways to A/B test your message(19:59) Building your robot army(24:21) The AI tools she actually uses(30:03) "You may have AI. But do you have taste?"(33:34) 5 signs of AI slop(35:32) Quick-Fire Round
🔗 closewithcopy.coFind Audrey on LinkedIn, and follow EP.IC for more of the season.
17 Aug 2026
EP.IC087 - AI, Jobs and the Great Reshuffle | Adrian Choo
Leaders can't find good hires. Job seekers can't get replies. Adrian Choo says both sides are playing the wrong game.
Career strategist Adrian Choo, CEO and founder of Career Agility International, joins EP.IC to explain how hiring really works now. Why sectors grow and cut at the same time. Why "learn AI" is as empty as "buy low, sell high." Why the certificate you collected last year is already gone if you never used it. And why recruiters look at your LinkedIn long before they ask for your CV.
We get into his Seven Career Currencies framework (skill, experience, reputation, networks), the reason 80% of jobs are landed through people rather than portals, and the one edge mid-career professionals still have over AI-native juniors: knowing what good actually looks like.
Part of our season, How to Build a Better Business.
Chapters:(00:28) How the hiring game is changing(02:20) The bonsai theory of the job market(03:27) Rare, relevant, and good at it(10:20) Your Seven Career Currencies(12:10) Why 80% of jobs come from networking(16:50) CVs are overrated. LinkedIn isn't.(21:00) The Great Reshuffle(23:49) We know what good looks like
🎧 Adrian's podcast: The Career Strategists✉️ info@careeragility.org (mailto:info@careeragility.org)
10 Aug 2026
EP.IC086 - Why Clean Energy Is Now a National Security Issue | Mel Lanvers-Shah
Something changed in Asia's energy story. Clean energy used to be a step-by-step expansion of the renewables mix. Now it's being treated as energy security and energy sovereignty, and that has rewired how governments and markets move.
In this episode of EP.IC Events, Edric sits down with Mel Lanvers-Shah, Managing Director of CoLab and the team behind CETA (Clean Energy Transition Asia), Southeast Asia's clean energy event heading to MITEC in Kuala Lumpur this November. Mel explains why Malaysia leads ASEAN on the energy transition, what policymakers are actually asking the industry for, and the three forces converging to accelerate the region toward its 2030 goals: the ASEAN Power Grid, carbon tax mechanisms, and residential rooftop solar.
He also opens up on the MICE side. Why he runs trade fairs "like it's my daughter's wedding," why Asia needs more event entrepreneurs instead of "geo-cloning," and how a single roundtable conversation can turn into a major project announcement months later.
If you work in energy, events, investment, or policy across ASEAN, this one's a map of where the region is heading.
00:00 "Clean energy = energy security": the shift
01:06 Welcome to EP.IC Events
02:14 Who is Mel Shah? Inside CoLab
03:29 Why CETA, and why Malaysia?
06:47 The state of clean energy in 2026: the "permacrisis" era
09:20 What the market needs: ASEAN Power Grid, carbon tax, rooftop solar
14:06 Real-world impact: from the roundtable to the headline
17:41 What the events industry is missing
23:00 Improving the attendee experience
24:29 What to expect at CETA (4 to 5 Nov, MITEC KL)
26:22 How to connect with Mel & CETA
Connect with Mel & CETA
🌐 CETA: https://www.ceta.asia (https://www.ceta.asia)📅 Clean Energy Transition Asia: 4 to 5 November, MITEC, Kuala Lumpur💼 Mel Shah on LinkedIn: search "Mel Shah CoLab"
📺 Subscribe to @epicpodcasting👍 Like, comment and share if this gave you a clearer read on Asia's energy transition💬 What's your biggest energy question? Drop it below.
#CleanEnergy #EnergyTransition #Renewables #ASEAN #Malaysia #CETA #Solar #EnergySecurity #NetZero #ASEANPowerGrid #CarbonTax #MICE #Events #Singapore #EPICPodcast #EPICEvents
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