Join us for interviews with equity applicants and cannabis industry change makers. We are keeping it real and providing you with news analysis, opinion pieces, and data from cannabis experts and industry sources.
Interview with Ryan Courtney, Product Director, Rose Mary Jane dispensaries in California.
Ever wonder what buyers expect to see and hear from a cannabis brand? In our interview with Ryan you will learn common questions from buyers and what they are looking for. Questions you should ask buyers and things you should know before you meet pitch to a buyer. We will demystify what buyers are looking for when you pitch to them to carry your products in the stores they represent. This is inside information that you should know to get your products on the shelves of cannabis retailers. Check out the Get Ready Checklist (https://www.canva.com/design/DAE-dr67Ux0/3ok_1stX6FUOBCA9-t7cYQ/view?utm_content=DAE-dr67Ux0&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton) we curated for you to follow along with this podcast.
14 Dec 2021
Interview with JamesHenrySF Co-owners
Listen to our interview with Co-Owners James Victor and John Alston describe their success and challenges operating a micro-business in the cannabis industry. They share their experience of what happened when their facility was impacted in a string of organized cannabis burglaries. They touch on cannabis tax increases at the state level on cultivation and they encourage you to support Supernova Women's C.E.R.F. Fund (https://www.supernovawomen.com/donate/cerf/) (//kmartin@fairtradecertified.org )for impacted cannabis businesses that have been burglarized of their inventory and money.
2 Nov 2021
Equity Made Panel Q&A Sesh with La Wanda & Reshanya
Listen to this podcast to hear the "real" scoop on the challenges equity applicants face in getting their products on the shelves or cannabis retailers as we respond to the Q&A session on this episode.
We will take a dive into the discussion from the Webinar with Darius Kemp for Eaze, Hillary O'Brien from Ivy Hill, Buyers from Harborside and more. You can watch the previously recorded Listen Here. (https://us02web.zoom.us/rec/share/Wuaox90qZHpL9nKsZAR3Y2WD1dHA7eUrlOA_BnVLaCKlLxuAwwYuBExGJVqLzwPT.Qw7_0fhYN5-fKTcO)
Questions we dive into are:
How are retailers looking at purchase price in comparison to brand recognition. For instance, I have a product that is at amazing quality, but it needs to be sold to retailers at around $32/8th to make sense. Are retailers going strictly off of quality or will they also be looking at the fact that this is a new product?
What about products known in black market that are now turning to white market?
Most Equity brands don't have the resources to market and use social media, what percentage of marketing should retailers assume to help visibility of a less known equity brand?
Will Eaze open the Momentum program this year?
What about price points? How do you decide on that? How do you meet pricing with respect to quality? Meaning accepting price points distros come with although they may be a new brand.
Do you have any suggestions for an equity popular brand in underground market trying to transition to the legal market? #EssentialEssence510
What do you look for when buying exactly. When you said product amount is important, how much product availability is ideal?
What was the name of the report that ease does?
Will the City of Oakland ensure equity products are sold at the retail locations?
Here some useful links related to what we discussed in the webinar and podcast (hover over link):
Eaze State of Cannabis Report (https://cms-assets.eaze.com/content/2021/01/28195807/State-of-Cannabis-Eaze-2020-Report.pdf)
Eaze Momentum 2021 Application (https://www.eaze.com/momentum) Due December 21st, 2021
2019-2020 Dispensary Applicants Selected in Oakland (https://www.oaklandca.gov/topics/cannabis-permits) (select individual applicants to view equity commitments)
Cannabis Retail Panel Webinar Recording (https://us02web.zoom.us/rec/share/Wuaox90qZHpL9nKsZAR3Y2WD1dHA7eUrlOA_BnVLaCKlLxuAwwYuBExGJVqLzwPT.Qw7_0fhYN5-fKTcO)
Don't forget to answer our poll and question, thanks.
9 Oct 2021
Meet Equity Dispensary Winner Ace from Fresno, CA.
Meet Ace, the CEO of Banyan Tree Dispensary in Fresno, CA. Listen in as Ace takes on his journey from the legacy cannabis market to a being awarded a dispensary license from the City of Fresno's equity program. He shares his remarkable story that is both genuine and heart warming. Ace specifically wants to work with other equity applicants in the City of Fresno, contact him via email (//ub45650@att.net).
5 Aug 2021
Interview with Change Agent, Tahir Johnson
Listen to our special guest, Tahir Johnson, Director of Social Equity and Inclusion at US Cannabis Council. Tahir is committed to social change and social justice policies that helps black and brown folks get ahead in the cannabis industry so, listen to this brief podcast now!
Tahir Johnson (@tahdiddy) · Twitter
https://twitter.com/tahdiddy (https://twitter.com/tahdiddy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor)
Instagram @Tahdiddy
News Worthy (https://www.businesswire.com/news/home/20210427005392/en/U.S.-Cannabis-Council-Appoints-Director-of-Social-Equity-and-Inclusion-to-Support-Social-Justice-Efforts) Article about our guest
29 Jun 2021
Interview with Marshaun Marsh, CEO of Conscious Mindz
In this podcast, Nathan interviews equity applicant Marshaun Marsh. Marshaun is a Morehouse College graduate and a successful equity applicant with a licensed cannabis business called, Conscious Mindz (https://www.consciousmindz.com/) in Oakland, CA. He shares his journey from getting arrested for the possession of cannabis while supporting himself through college to operating a licensed commercial cannabis business.
He shares what has worked:
Going out and meeting people to expand his network
Building business relationships and good relationships
Having a spark in him that shows
Teaming up with a great distribution partner
Getting into over 65 stores in the 1st year of business
Thanks for checking out this episode and share with friends.
20 May 2021
Interview with Joshua Chase by Nathan Slavik
This episode is an interview with Joshua Chase by Nathan Slavik. Listen to the podcast to hear how Josh won two dispensary licenses and take-away how to make the equity program work for you!
Best Quotes by Josh Chase in the Interview:
"I saw the equity program as the glass is half filled and I'm going to fill the rest of it"
"During the time they had Summits or workshops, I was there. Present, at the beginning of the line, I was humble"
"The cannabis program is not just for cannabis operators. It is also, for equity employees"
Inspired to share your story? Send us a voice recording answering these questions:
1. The Origin Story: Your experience becoming a Verified Equity Applicant.
2. The Obstacle: Specific challenges you faced (and face) as you came into the business.
3. The Success: The challenges you've overcome, and how you overcame them.
Use this link to record your voice message to us https://anchor.fm/makegreengo/message
Contact Equity 4Real by MGG!
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