Electronics Representatives Association (ERA) gives a voice not only to representatives but to the manufacturers and distributors who partner with them. ERA listens and responds to members and to the forces that impact the success of their companies. "ERA Talks" is a platform for learning and bringing industry professionals together.
Digital Marketing: What Do Manufacturers' Sales Reps Need To Know Today?
On this episode of the ERA Talks podcast, Walter Tobin chats with Tim Kilfoil, President of JF Kilfoil Co., about the benefits of today’s bevy of digital marketing tools that are available for low to no-cost to manufacturers’ sales reps and the advantages of implementing these tools. Tim offers useful insights on how to get started on a digital marketing path and why sales reps today should be embracing this way of selling and connecting. Plus, Tim provides a realistic digital marketing actio...
16 Oct 2022
The Solution to Cost-Effective Sales Coverage is Hiding in Plain Sight
Tune into the latest episode of ERA Talks which explores in-depth how and why manufacturers’ reps are a perfect and immediate solution to a manufacturer’s need for territory coverage and new customer acquisition in light of the shortage of qualified sales professionals. These reps are “hiding in plain sight.” Don’t miss out on this important discussion, hosted by ERA’s CEO, Walter Tobin, and featuring guests Cameron English, President of English Technical Sales and Senior VP Industry of...
30 Aug 2022
A Preview of the 2022 ERA Virtual Sales Training Event
Tune into the latest ERA Talks podcast, hosted by Walter Tobin, ERA CEO, and featuring a discussion with Holly Good of Cornell Dubilier Electronics, Holly Myers, CPRM of Genie Group, and Chris Straube, of Straube Associates Inc., to get a sneak peek of the 2022 ERA Virtual Sales Training – an online educational initiative to be hosted live Oct. 4 – 6. In this episode, you will learn more about the Virtual Sales Training event, it’s benefits and goals. The group will provide answers to s...
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