erlinsights

About erlinsights

erlights is built on over 15 years of professional experience in journalism, research, and marketing, including branding, across industries, including banking, financial services, and artificial intelligence.

Publisher

Erlin Sitinjak

Category

news

Language

he

Explicit

No

First episode

17 May 2021

Latest episode

20 Jul 2025

Latest episodes

18 episodes in the feed.

1. 

   20 Jul 2025

   Sore: Isteri dari Masa Depan & Romansa Tak Terucap dengan Tropicana Slim

   Sebagai marketer dan brand strategist, gw bisa bilang bahwa kehadiran Tropicana Slim di film ini, atau justru ketidakhadirannya, merupakan bentuk cerdas dari brand association. Di versi web series-nya yang berlatar Italia, logo Tropicana Slim muncul di pojok layar (disebut “logo bug”) dan produknya sempat di-zoom out. Ini disebut passive product placement. Strategi ini sah-sah saja, bahkan sering digunakan brand besar seperti Heineken di Skyfall, Facebook di The Social Network, dan Apple di Sex and the City. Tapi versi filmnya beda. Kali ini, Tropicana Slim seperti menghilang. Nggak ada logo. Nggak ada produk. Nggak ada satu pun adegan yang menyinggung merek tersebut. Tapi ketika film tayang, Tropicana Slim justru aktif di media sosial. Di Instagram mereka, sudah lima kali membahas Sore: Isteri dari Masa Depan. Salah satu unggahannya bahkan dipin di pojok kiri atas profil mereka. Apakah Tropicana Slim salah satu sponsor? Nggak ada pernyataan resmi. Tapi ini bisa jadi bentuk indirect brand integration, bahkan bisa juga disebut brand piggybacking. Istilah kerennya, ambush marketing. Ketika sebuah brand "numpang momen" demi memperkuat asosiasi, tanpa benar-benar terlibat dalam produksinya.

2. 

   13 Jul 2025

   Tom Lembong & AI Use Case di Ranah Hukum

   Dalam pembelaannya di Pengadilan Tindak Pidana Korupsi Jakarta, Tom Lembong menekankan bahwa AI bersifat objektif dan bebas dari bias pribadi maupun emosional. Ia bahkan menyebut bahwa AI bisa berperan sebagai pengacara. Really?

3. 

   12 Jul 2025

   Felicia Putri, Akseleran & High Risk Investment

   Pernah bekerja di platform P2P, I think I need to highlight bahwa semua investasi yang menjanjikan imbal hasil tinggi tidak pernah lepas dari risiko tinggi. Mayoritas platform P2P memberikan pinjaman ke segmen yang memang berisiko: seperti UMKM, bisnis-bisnis baru seumur jagung, bahkan yang tidak punya agunan jika terjadi gagal bayar. Saking berisikonya, segmen ini kadang dilabeli sebagai segmen buangan perbankan.

4. 

   10 Jul 2025

   Rebranding: From Bank DKI to Bank Jakarta

   On my way home from a yoga session in West Jakarta, I noticed several large banners that said “Bank Jakarta.” I had never heard of it before, so once I got back to my room, I did some digging. It turns out Bank Jakarta is the new name for Bank DKI, the regional bank owned by the Jakarta provincial government. As someone new to Jakarta, my impression of the bank so far has been far from positive. I’ve only seen the messy side—system glitches that made transactions difficult, reports of fund embezzlement involving Satpol PP members with estimated losses of IDR 50 billion, and even a corruption case linked to a shady loan to PT Sritex, allegedly done without proper analysis and involving top former bank officials. That case alone is estimated to have cost the bank over IDR 3.5 trillion. Despite these issues, on 22 June 2025, during Jakarta’s 498th anniversary, the bank officially rebranded itself as Bank Jakarta. It’s been almost three weeks since then. The new name and logo might be fresh, but the institution behind it carries a 64-year history—and a lot of baggage. It makes me wonder: What exactly is Bank DKI trying to achieve with this rebrand? They say it marks the beginning of a new transformation phase—more modern, professional, and ready to compete nationally and regionally. I’ve read that they’re even preparing for an IPO in early 2026, hoping to raise around IDR 3 trillion. But will people buy into this new identity? After nearly a decade of working with brands, including in brand research and marketing, I know that in theory, rebranding can help reset public perception. But in practice? It’s a different story. A new image is one thing, regaining trust is another—and that doesn’t happen overnight, especially when the wounds are still fresh. Takeaway?Rebranding can be a powerful tool to signal change and a new beginning, but it’s not a magic fix—especially when public trust has been damaged. A new name and logo mean little if the underlying issues remain unresolved. For a rebrand like Bank DKI’s shift to Bank Jakarta to succeed, it must be backed by real improvements in governance, transparency, and customer experience. Trust takes time to rebuild, and people judge brands not just by what they say, but by what they do.

5. 

   7 Jul 2025

   Poor Customer Service in Indonesian Telecommunication Industry

   This episode examines poor customer service experiences within the Indonesian telecommunication industry, highlighting issues like slow internet and unresolved problems.

6. 

   6 Jul 2025

   Spatial Frames of Reference

   This episode explores how culture and language shape spatial descriptions, revealing the dynamic interplay between language, culture, and communication within communities like Yogyakarta.

7. 

   2 Jul 2025

   One More Try

   There are countless stories waiting to be told; plans made, dreams started, ideas set in motion. Yet, too many of them were left unfinished, buried under layers of excuses. But then, a story from a friend stirred something in me. A quiet reminder: try again. Just once more. Be the kind of person who sees things through. Be someone who finishes what she starts.

8. 

   1 Jun 2025

   MSMEs Financing di Filipina

   This episode explores the landscape of MSME financing in the Philippines, offering insights into the challenges and opportunities for small and medium-sized enterprises.

9. 

   19 Oct 2021

   Data is the new oil?

   This episode explores Clive Humby's 2006 statement, "Data is the new oil," examining its meaning and relevance to data's historical and untapped value.

10. 

    18 Oct 2021

    Research Tuesday: Why do you need research?

    Host Erli Tang discusses the meaning and importance of research, exploring its relevance from academic settings to professional environments.

11. 

    17 Oct 2021

    Experience Monday: Welcome to Experience Economy

    The host introduces the concept of the experience economy and explores its relevance in contemporary society, highlighting its importance.

12. 

    10 Oct 2021

    Welcome to Experience Research Lab

    The Experience Research Lab podcast introduces its format, covering brand experience, research methodologies, data analysis, marketing strategies, communication skills, and creative content.

13. 

    21 May 2021

    Fun Saturday: Keeping Work-Life Balance

    Experience Research Lab discusses the importance of maintaining a healthy work-life balance, offering insights into prioritizing well-being.

14. 

    20 May 2021

    Speaking Friday: Speaking Languages

    Experience Research Lab explores language, its usage, and its evolution, highlighting the concerning fact that 3000 of the world's 7000 languages are predicted to disappear as speakers abandon them.

15. 

    20 May 2021

    Writing Thursday: Writing for Communication

    Experience Research Lab explores the crucial role of writing in effective communication, highlighting its impact on conveying ideas and fostering understanding.

16. 

    19 May 2021

    Marketing Wednesday: Why Marketing?

    This episode explores the history and measurement of marketing activities to ensure profitability, not losses.

17. 

    18 May 2021

    Research Tuesday: Conducting Research

    Experience Research Lab discusses the origins, meaning, and benefits of research, highlighting key considerations before, during, and after conducting research.

18. 

    17 May 2021

    Experience Monday: Understanding Experience

    Experience Research Lab explores the history and evolving meaning of "experience," revealing how it shapes attitudes, behaviors, and actions in response to calls to action.

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