erlights is built on over 15 years of professional experience in journalism, research, and marketing, including branding, across industries, including banking, financial services, and artificial intelligence.
erlinsights
Claim This Podcastby Erlin Sitinjak
18 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇵🇭
Podcast Overview
erlights is built on over 15 years of professional experience in journalism, research, and marketing, including branding, across industries, including banking, financial services, and artificial intelligence.
Language
🇮🇱
Publishing Since
5/17/2021
1 verified contact email on file for erlinsights
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Recent Episodes
July 20, 2025
Sore: Isteri dari Masa Depan & Romansa Tak Terucap dengan Tropicana Slim
<p>Sebagai marketer dan brand strategist, gw bisa bilang bahwa kehadiran Tropicana Slim di film ini, atau justru ketidakhadirannya, merupakan bentuk cerdas dari brand association. </p><p>Di versi web series-nya yang berlatar Italia, logo Tropicana Slim muncul di pojok layar (disebut “logo bug”) dan produknya sempat di-zoom out. Ini disebut passive product placement. Strategi ini sah-sah saja, bahkan sering digunakan brand besar seperti Heineken di Skyfall, Facebook di The Social Network, dan Apple di Sex and the City.</p><p>Tapi versi filmnya beda. Kali ini, Tropicana Slim seperti menghilang. Nggak ada logo. Nggak ada produk. Nggak ada satu pun adegan yang menyinggung merek tersebut. Tapi ketika film tayang, Tropicana Slim justru aktif di media sosial. Di Instagram mereka, sudah lima kali membahas Sore: Isteri dari Masa Depan. Salah satu unggahannya bahkan dipin di pojok kiri atas profil mereka.</p><p>Apakah Tropicana Slim salah satu sponsor? Nggak ada pernyataan resmi. Tapi ini bisa jadi bentuk indirect brand integration, bahkan bisa juga disebut brand piggybacking. Istilah kerennya, ambush marketing. Ketika sebuah brand "numpang momen" demi memperkuat asosiasi, tanpa benar-benar terlibat dalam produksinya.</p>
July 13, 2025
Tom Lembong & AI Use Case di Ranah Hukum
<p>Dalam pembelaannya di Pengadilan Tindak Pidana Korupsi Jakarta, Tom Lembong menekankan bahwa AI bersifat objektif dan bebas dari bias pribadi maupun emosional. Ia bahkan menyebut bahwa AI bisa berperan sebagai pengacara. Really?</p>
July 12, 2025
Felicia Putri, Akseleran & High Risk Investment
<p>Pernah bekerja di platform P2P, I think I need to highlight bahwa semua investasi yang menjanjikan imbal hasil tinggi tidak pernah lepas dari risiko tinggi. Mayoritas platform P2P memberikan pinjaman ke segmen yang memang berisiko: seperti UMKM, bisnis-bisnis baru seumur jagung, bahkan yang tidak punya agunan jika terjadi gagal bayar. Saking berisikonya, segmen ini kadang dilabeli sebagai segmen buangan perbankan.</p>
18 total episodes available
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Frequently asked questions
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- What is erlinsights?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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