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Ervin Prislan - Product Hub

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by Ervin Prislan

5.0(2 reviews)

23 episodes

Updated Weekly

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Podcast Overview

O oblikovanju in razvoju produkta, umetni inteligenci in zadnjih trendih iz sveta tehnologije. Product Hub podcast in skupnost na Discordu.

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Publishing Since

12/11/2024

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Recent Episodes

November 20, 2025

#44- Kako z LinkedInom do strank (Aljaž Peklaj)

Aljaž Peklaj v tej epizodi razkrije, kako podjetja in posamezniki lahko LinkedIn spremenijo v svoj najmočnejši prodajni kanal brez oglasov in velikih proračunov. Delil je svoje pristope k gradnji osebne blagovne znamke, optimizaciji profila in ustvarjanju “trust contenta”, ki pri občinstvu sproži zaupanje in zanimanje. Povedal je kako naj podjetje začne na LinkedInu, katere metrike so res pomembne, kako doseči konsistenco pri objavljanju in katere napredne LinkedIn funkcije ter orodja lahko pomagajo pri rasti.Aljaž Peklaj je strokovnjak za B2B rast, LinkedIn strategije in email outreach. Pomaga podjetjem, da iz hladnih kontaktov ustvarijo stranke v 90 dneh, s pomočjo pametnih prodajnih lijakov in personaliziranega outbounda. Je soustanovitelj agencije Grou – B2B Marketing, ki podjetjem postavlja celotne sisteme za pridobivanje leadov od LinkedIn profila in vsebine do avtomatiziranih kampanj, A/B testiranja in optimizacije konverzij. Na LinkedInu ga spremlja več kot 29.000 ljudi, kjer redno objavlja praktične nasvete o rasti, lead generationu in prodajnih procesih.Linkedin: https://www.linkedin.com/in/aljazpeklaj/Spletna stran Grou: https://grouglobal.com/

October 30, 2025

#43- Zakaj je prava ekipa pomembnejša od popolne ideje (Marko Guček)

Marko Guček v tej epizodi deli svojo podjetniško zgodbo in razvoj GoOptija, od začetkov do širitve v tujino. Predstavil je tudi njihov franšizni model, vpliv Uberja na njihovo delovanje, različne regulative, pomen ocen uporabnikov ter, kaj potniki najbolj cenijo. Dotaknil se je tudi kulture v podjetju, svojega stila vodenja, vpliva covida ter problemov prehoda na električna vozila, ob zaključku pa je delil še nasvet za mlade podjetnike.Marko Guček je soustanovitelj in izvršni direktor podjetja GoOpti, inovativne platforme, ki povezuje potnike s ponudniki skupinskih in fleksibilnih prevozov do letališč in drugih destinacij. Pred ustanovitvijo GoOptija je sodeloval pri razvoju različnih turističnih in logističnih podjetij, kjer je pridobil izkušnje tako v hotelirstvu kot pri upravljanju poslovanja. Pod njegovo vodstvom GoOpti hitro raste in uvaja standarde kakovosti, varnosti ter tehnološke rešitve, ki omogočajo optimizacijo prevozov tudi na manj povezanih relacijah.Linkedin: https://www.linkedin.com/in/markogucek/Spletna stran GoOpti: https://www.goopti.com/sl/

October 15, 2025

#42- Agencijski svet v dobi sprememb in tehnologije (Milan Slana)

Milan Slana razkrije, kako se je razvila njegova kariera od Publicista do vodje ene največjih agencij pri nas, Herman & partnerji. Z Ervinom govorita o merjenju moči blagovne znamke, izzivih naročnikov nekoč in danes, razmerju med zaposlenimi in freelancerji ter vlogah partnerjev v agenciji. Dotakneta se tudi prodaje, uporabe umetne inteligence, nemškega trga, lansiranja novih produktov in vprašanja, ali je agencija lahko dober prvi posel. Tik pred koncem pride na vrsto še, kako ohraniti ravnotežje med delom in zasebnim življenjem.Milan Slana je soustanovitelj agencije Herman & partnerji in vodja področja Content Platforms, ki ga je prevzel v času reorganizacije skupine. Je izkušen komunikacijski strokovnjak, aktiven na področju digitalnega marketinga in strateških vsebin, pogosto je tudi vabljen kot govorec in udeleženec okroglih miz.Linkedin: https://www.linkedin.com/in/milanslana/?originalSubdomain=siSpletna stran Herman & partnerji: https://herman-partnerji.si/en

23 total episodes available

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What is Ervin Prislan - Product Hub?: O oblikovanju in razvoju produkta, umetni inteligenci in zadnjih trendih iz sveta tehnologije. Product Hub podcast in skupnost na Discordu.
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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