Escape Velocity is a podcast about brand, growth, and creative leadership in complicated industries. Hosted by Tracey Halvorsen, CEO of adeo, a Baltimore brand, digital, and communications agency working with higher education, cultural institutions, nonprofits, and complex growth brands. Each episode features strategists, founders, and creative leaders on what it actually takes to build brands, lead teams, and grow in complicated markets. helloadeo.com
Escape Velocity - Where Strategy Meets the Unexpected
Claim This Podcastby Tracey Halvorsen, CEO of adeo
5.0(10 reviews)
33 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
42
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality72
Social0
YouTube0
Engagement32
Podcast Overview
Escape Velocity is a podcast about brand, growth, and creative leadership in complicated industries. Hosted by Tracey Halvorsen, CEO of adeo, a Baltimore brand, digital, and communications agency working with higher education, cultural institutions, nonprofits, and complex growth brands. Each episode features strategists, founders, and creative leaders on what it actually takes to build brands, lead teams, and grow in complicated markets. helloadeo.com
Language
🇺🇲
Publishing Since
10/21/2024
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42
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality72
Social0
YouTube0
Engagement32
7
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11
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excellent
Episode Length
51 minutes
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7.2/10
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Recent Episodes
June 1, 2026
Empathy Is Not a Soft Skill: Jaime Hunt on Higher Ed Marketing, AI, and Solving What Matters
<p>Jaime Hunt has spent more than two decades inside higher education marketing, including nine years as a chief marketing officer at three very different institutions. Now she is the founder of Solve Higher Ed Marketing, author of Heart Over Hype: Transforming Higher Ed Marketing with Empathy, instructor at West Virginia University, and host of Confessions of a Higher Ed CMO. </p><p>In this episode of Escape Velocity, Tracey Halvorsen, CEO of adeo, talks with Jaime about what higher ed marketing looks like from the inside, why empathy is not the opposite of accountability, and how colleges and universities can stop reaching for tactics and start solving the real problems.</p><p>They get into Jaime’s shift from journalism to higher ed, what changed when she launched her own firm, and why entrepreneurship made her feel “ungovernable” in the best possible way. They also talk about the evolution of brand and marketing inside higher ed, why internal audiences matter as much as external polish, how agencies can better collaborate with campus teams, and why marketing work has to connect to measurable institutional goals.</p><p>The conversation also moves into the pressure higher ed is under right now: the enrollment cliff, shrinking budgets, AI panic, risk aversion, institutional sameness, and the danger of mistaking shiny objects for innovation. Jaime makes the case for curiosity, empathy, and problem-solving as essential leadership disciplines, especially in a moment when campuses need sharper strategy, stronger alignment, and more human-centered marketing.</p><p>This is a conversation for higher ed marketers, enrollment leaders, agency partners, presidents, CMOs, and anyone trying to build work that is more useful, more honest, and less driven by hype.</p><p>Guest links:<br><a href="https://www.solvehighered.com" target="_blank" rel="ugc noopener noreferrer">Solve Higher Ed Marketing</a><br><a href="https://www.heartoverhypebook.com/" target="_blank" rel="ugc noopener noreferrer">Heart Over Hype: Transforming Higher Ed Marketing with Empathy</a><br><a href="https://podcasts.apple.com/us/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt/id1619227156" target="_blank" rel="ugc noopener noreferrer">Confessions of a Higher Ed CMO</a><br><a href="https://www.linkedin.com/in/jaimehunt/" target="_blank" rel="ugc noopener noreferrer">Jaime Hunt on LinkedIn</a></p><p><br></p><p>Escape Velocity is hosted by Tracey Halvorsen, CEO of adeo, a brand, digital, and communications agency based in Baltimore working with higher education, cultural institutions, nonprofits, and complex growth brands. Learn more at helloadeo.com.</p><p><br></p><p>Topics: higher ed marketing, enrollment marketing, higher education branding, empathy-driven marketing, higher ed CMO, brand strategy, AI in higher education, higher ed enrollment cliff, campus communications, student journey mapping, marketing leadership, internal change management, Solve Higher Ed Marketing, Heart Over Hype, Jaime Hunt.</p>
April 29, 2026
Alia Poonawala on Building a Film Like a Startup Raise: A Johns Hopkins Executive, a Sundance Actor, and the Cost of Bifurcating Yourself
<p>Alia Poonawala is the founding executive director of Hire Hopkins at Johns Hopkins University and a Sundance-premiering actor. For years she kept the institutional executive and the artist in separate rooms. Then she raised $50K, hired a production team in Italy, and shot her own short film in two months, running it like the partnership deals she's closed for years at companies like Facebook and Uber. </p><p>In this Escape Velocity episode, Tracey Halvorsen, CEO of adeo, and Alia get into design thinking as her operating framework, working backwards from the headline, the 80/20 split between business and creative work, and what changes when an autoimmune diagnosis forces a leader to stop overworking. For leaders who are also makers.</p>
April 20, 2026
Curiosity as a Career Strategy: Diane Querey on 20 Years of Digital Transformation at World Wildlife Fund
<p>What does 20 years of leading digital at one of the world's most recognized nonprofits teach you about curiosity, change, and AI?</p><p>In this episode of Escape Velocity, Tracey Halvorsen, CEO of <a href="http://www.helloadeo.com" target="_blank" rel="noopener noreferer">adeo</a>, sits down with Diane Querey, Vice President of Digital Platforms at <a href="https://www.worldwildlife.org" target="_blank" rel="noopener noreferer">World Wildlife Fund</a>. The two first met in 2007 through Foursquare, back when checking in on an app counted as a social act. Nearly two decades later, they unpack what it takes to lead digital transformation at a mission-driven organization through three major shifts: the early web, the move to responsive design, and now AI.</p><p>Diane led the WWF Together app that won a 2013 Apple Design Award, the Apps for Earth partnership with Apple that raised $8 million for conservation, and WWF's collaboration with Netflix on Our Planet. She also shares the inside story of WWF's recent website relaunch, a multi-year, 6,000-page migration that forced her team to rethink process, vendors, and the role of AI in their day-to-day work. She explains how her team is actually using AI (metadata, alt tags, thought partnership) and where they draw the hard line (original content writing stays human). She unpacks her framework for what separates order takers from strategic partners, and why curiosity is now the defining trait she looks for when hiring.</p><p>Tracey and Diane also get into:</p><p>The "compression to the middle" problem when teams over-rely on AI </p><p>Why AI slop is flooding every platform and how to cut through it </p><p>Raising kids who can tell the difference between real and generated content </p><p>Reinvention, transition, and the pressure on women to constantly become someone new </p><p>Curiosity, creativity, and caution as the three disciplines for working in this moment</p><p>This is a conversation for digital leaders, nonprofit strategists, creative directors, and anyone trying to figure out how to lead a team through real change without losing the human at the center of the work.</p><p>Escape Velocity is hosted by Tracey Halvorsen, CEO of adeo, a brand, digital, and communications agency based in Baltimore working with higher education, cultural institutions, nonprofits, and complex growth brands. Learn more at helloadeo.com.</p><p>Topics: digital transformation, nonprofit technology, World Wildlife Fund, WWF, Apple Design Award, Apps for Earth, Our Planet Netflix, AI in the workplace, website redesign, creative leadership, curiosity and career, strategic thinking, order takers vs strategic partners, AI slop, digital teams, mission-driven work.</p>
33 total episodes available
Recent guests on Escape Velocity - Where Strategy Meets the Unexpected
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Sabrina Depestre
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Kris Land
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Jen Dary
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Tracey
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Fin
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Elizabeth Stauderman
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Sarah Patterson
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Mallory Willsea
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Christina Melito
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Traci Barrett
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Brigid Lawler
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Romy
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- What is Escape Velocity - Where Strategy Meets the Unexpected?
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This podcast updates daily.
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