The Estelledia Podcast is where we break down social media, content creation, and online business in a way that is simple and practical.
This podcast is designed for creators, aspiring social media managers, and anyone interested in building a career online. We talk about how social media actually works, how to grow as a creator, how to find clients, and what it really takes to build a business in the digital space.
Each episode explores topics like content strategy, the creator economy, social media trends, and the realities of running an online business.
Charging More Doesn't Automatically Make You Premium
Just because you charge premium prices doesn’t mean you’re offering a premium service.
In this video, I’m talking about the difference between simply increasing your prices and actually building a service that justifies them.
We’ll also get into the ethics of pricing, especially when you’re new to an industry, and what actually makes clients feel like they’re paying for a premium experience.
Whether you’re a freelancer, social media manager, creator or service-based business owner, your pricing should reflect more than just what you want to charge.
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*Chapters*
00:00 Intro
00:21 Price Doesn’t Automatically Equal Value
02:38 Ethics
03:29 What Actually Makes A Premium Service
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*Social Channels*
Instagram: / https://www.instagram.com/estelledia__/
TikTok: / https://www.tiktok.com/@estelledia_ (https://www.tiktok.com/@estelledia_)
Podcast: https://pod.link/1883307075 (https://pod.link/1883307075)
Business Inquiries: hello@estelledia.com (mailto:hello@estelledia.com)
Personal Channel: https://www.youtube.com/@rosalietrann (https://www.youtube.com/@rosalietrann)
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*RESOURCES*
*HOW I BECAME A SMM* : https://youtu.be/y5NmLnW53HM (https://youtu.be/y5NmLnW53HM)
*BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days (https://stan.store/estelledia/p/become-a-smm-in-30-days)
*FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide (https://stan.store/estelledia/p/free-smm-guide)
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*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.
28 Sept 2026
Going Viral Is Overrated (Here’s What Actually Matters)
Going viral might feel like the ultimate goal on social media, but views alone don’t mean your content is actually working.
In this video, I talk about why virality can become a vanity metric, the problem with creating content purely for the algorithm, and why reaching the right audience matters more than reaching the biggest one.
Whether you're building a personal brand, business or social media presence, your content should have a purpose beyond getting views. Instead of constantly chasing viral content, it’s important to look at who you're reaching, what action they're taking and whether your content is helping you achieve your actual goals.
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*Chapters*
00:14 Vanity Metric
02:05 Who Are You Creating Content For?
04:02 Creating For The Algorithm
04:44 The Wrong Audience
05:18 Content Should Have A Purpose
06:14 Look Beyond The Views
06:38 Virality Isn’t Bad
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*Social Channels*
Instagram: / https://www.instagram.com/estelledia__/
TikTok: / https://www.tiktok.com/@estelledia_ (https://www.tiktok.com/@estelledia_)
Podcast: https://pod.link/1883307075 (https://pod.link/1883307075)
Business Inquiries: hello@estelledia.com (mailto:hello@estelledia.com)
Personal Channel: https://www.youtube.com/@rosalietrann (https://www.youtube.com/@rosalietrann)
------------------------------------
*RESOURCES*
*HOW I BECAME A SMM* : https://youtu.be/y5NmLnW53HM (https://youtu.be/y5NmLnW53HM)
*BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days (https://stan.store/estelledia/p/become-a-smm-in-30-days)
*FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide (https://stan.store/estelledia/p/free-smm-guide)
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*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.
24 Sept 2026
You Don’t Need to Quit Your Job to Be Successful
Should I quit my job to be successful? I don’t think quitting your 9–5 is the only path to success.
In this video, I’m sharing my own career history and why I believe you can build a business or side hustle while working full time. We’ll talk about having contingency plans, how keeping your job can actually provide more freedom, and why your career doesn’t have to define your entire identity.
If you’re thinking about a career change, trying to quit your 9 to 5, or figuring out how to be successful while balancing a job and side hustle, this video is for you.
Success looks different for everyone, and sometimes the best success mindset is recognising that you don’t have to follow what everyone else is doing.
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00:00 Intro
00:29 My History
02:25 Contingency Plans
04:00 Job Can Provide Freedom
04:34 Our Identity
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*Social Channels*
Instagram: / https://www.instagram.com/estelledia__/
TikTok: / https://www.tiktok.com/@estelledia_ (https://www.tiktok.com/@estelledia_)
Podcast: https://pod.link/1883307075 (https://pod.link/1883307075)
Business Inquiries: hello@estelledia.com (mailto:hello@estelledia.com)
Personal Channel: https://www.youtube.com/@rosalietrann (https://www.youtube.com/@rosalietrann)
------------------------------------
*RESOURCES*
*HOW I BECAME A SMM* : https://youtu.be/y5NmLnW53HM (https://youtu.be/y5NmLnW53HM)
*HOW TO FIND CLIENTS* : https://www.youtube.com/watch?v=8cRBtJ-MHAQ (https://www.youtube.com/watch?v=8cRBtJ-MHAQ)
*BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days (https://stan.store/estelledia/p/become-a-smm-in-30-days)
*FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide (https://stan.store/estelledia/p/free-smm-guide)
------------------------------------
*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.
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