

ET Startup School
Hosted by Suresh Venkat · The Economic Times
- 17
- Episodes
- 2022
- First episode
About ET Startup School
Welcome to ET Startup School. A step-by-step guide to building your startup and helping it succeed. Host Suresh Venkat quizzes entrepreneurs to put together a 12-step program for beginners. From the basics of "What should I do with my idea?" to " How do I figure out Product-Market fit?" and expanding to " How do I prioritize spending?", ET Startup School gets you the answers from founders who have cracked it and lessons from the actions that failed. So, get your notepad out, it’s time for school! A new episode drops every Friday.
- Publisher
- The Economic Times
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 15 Nov 2022
- Latest episode
- 20 Apr 2023
Latest episodes
17 episodes in the feed.

20 Apr 2023
Survived, Profitable, Listed. What Next?
Suresh Venkat interviews Aditya Ghosh about navigating post-IPO strategies and future growth for successful startups.

13 Apr 2023
Somebody wants to buy me out. Should I Sell?
Suresh Venkat interviews Aakrit Vaish, Co-Founder and CEO of Haptik, on navigating acquisition offers and deal terms for scaling startups.

6 Apr 2023
How do I course correct?
Suresh Venkat interviews Mayank Kumar, Co-Founder & MD of upGrad, on navigating startup challenges and course correcting for survival.

30 Mar 2023
Company Culture: Is that a real thing and how do I build one?
Should work be “like a family”? How do you manage office politics? Can you train for and enforce gender sensitivity? When is HR really needed, and what should their ideal role be? Fractal (https://fractal.ai/?utm_source=linkedin&utm_medium=coverpic&utm_campaign=socialmedia)’s Srikanth Velamakanni (https://www.linkedin.com/in/srikanthvelamakanni/?originalSubdomain=in) breaks down what company culture really is and shares insights on fostering a workplace environment that drives long-term success. You can follow our host Suresh Venkat on his social media: Twitter (https://twitter.com/Suvenk), Linkedin (https://www.linkedin.com/in/suvenk/) and Instagram (https://www.instagram.com/anchorman_suresh/) Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play (https://www.etplay.com/startup-school), The Economic Times (https://economictimes.indiatimes.com/news/podcast/et-startup-school?from=mdr), Spotify (https://open.spotify.com/show/4IdQAIehKU7IbgBxhA4O4a?si=8f17734fca574057), Google Podcasts (https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvNjBiMmU5MjYtZTVmOC00YjkwLWE0NjUtYWVmOTAxMTYzMDAxL2JkZjFlYzFkLTkzZTMtNGIyNS04Nzc5LWFmNGUwMDBiZWNmMy8yYTY3MWYyOC0xOGNjLTRiZWQtYjcyMy1hZjRlMDAwZTg5MTAvcG9kY2FzdC5yc3M), Apple Podcasts (https://podcasts.apple.com/in/podcast/et-startup-school/id1654975600), JioSaavn (https://www.jiosaavn.com/shows/et-startup-school/1/VzcyLU-ZwP8_), Amazon Music (https://music.amazon.in/podcasts/c92bb8b1-550a-4292-97fb-61b616318aa4/et-startup-school) and Castbox (https://castbox.fm/channel/id5215308?utm_source=website&utm_medium=dlink&utm_campaign=ex_share_ch&utm_content=ET%20Startup%20School-CastBox_FM). See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.

23 Mar 2023
My startup is in trouble, What do I do?
Suresh Venkat interviews Shivakumar Ganesan, Co-Founder & CEO of Exotel, on navigating startup crises and finding solutions to rebound from failure.

16 Mar 2023
How do I build a brand?
Suresh Venkat interviews Shashank Mehta, Founder & CEO of The Whole Truth Foods, as he demystifies the art and science of building a successful brand.

9 Mar 2023
Topline Growth or Unit Economics? What should we chase?
Suresh Venkat interviews Sandeep Deshmukh, Co-Founder and CEO of ElasticRun, to explore whether entrepreneurs should prioritize topline growth or unit economics.

2 Mar 2023
How do I find and pay the right people to join my start-up?
Suresh Venkat interviews Upasana Taku, Co-founder of MobiKwik, on strategies for finding, hiring, and retaining top talent for startups.

23 Feb 2023
How do I prioritize spending?
Suresh Venkat interviews Varun Alagh, Co-Founder and CEO of Honasa Consumer, about prioritizing startup spending on key areas like marketing and compensation.

16 Feb 2023
When and how should I talk to a VC?
Suresh Venkat interviews Karthik Reddy, Co-Founder of Blume, about the optimal timing and approach for startup founders to engage with venture capitalists.

9 Feb 2023
How do I analyze the competition?
So, you have a decent startup idea, some seed money, and a few team members. What is the first thing you need to know about your target market? How do you assess competition? Can you partner with the incumbents, or are you exploring a virgin market? Hear insights from your professor, Rohan Bhargava (https://in.linkedin.com/in/robhargava), Co-Founder, CashKaro.com (https://cashkaro.com/) to answer those questions and more. You can follow our host Suresh Venkat on his social media: Twitter (https://twitter.com/Suvenk), Linkedin (https://www.linkedin.com/in/suvenk/) and Instagram (https://www.instagram.com/anchorman_suresh/) Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play (https://www.etplay.com/startup-school), The Economic Times (https://economictimes.indiatimes.com/news/podcast/et-startup-school?from=mdr), Spotify (https://open.spotify.com/show/4IdQAIehKU7IbgBxhA4O4a?si=8f17734fca574057), Google Podcasts (https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvNjBiMmU5MjYtZTVmOC00YjkwLWE0NjUtYWVmOTAxMTYzMDAxL2JkZjFlYzFkLTkzZTMtNGIyNS04Nzc5LWFmNGUwMDBiZWNmMy8yYTY3MWYyOC0xOGNjLTRiZWQtYjcyMy1hZjRlMDAwZTg5MTAvcG9kY2FzdC5yc3M), Apple Podcasts (https://podcasts.apple.com/in/podcast/et-startup-school/id1654975600), JioSaavn (https://www.jiosaavn.com/shows/et-startup-school/1/VzcyLU-ZwP8_), Amazon Music (https://music.amazon.in/podcasts/c92bb8b1-550a-4292-97fb-61b616318aa4/et-startup-school) and Castbox (https://castbox.fm/channel/id5215308?utm_source=website&utm_medium=dlink&utm_campaign=ex_share_ch&utm_content=ET%20Startup%20School-CastBox_FM). See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.

2 Feb 2023
How do I figure out Product-Market fit?
This week, learn all about Product-Market Fit on ET Startup School. How can your product fit into the market, where is it supposed to be, and how can you grow your business because of it? Shilpa Sharma (https://in.linkedin.com/in/sharmashilpa), Co-Founder of Jaypore (https://www.jaypore.com/search?q=&_category_level_3=The%20Wedding%20Edit%20Curation&orderBy=-searchpos&gclid=Cj0KCQiA2-2eBhClARIsAGLQ2RnM2T2vX5G8KnyinEbDGQImA8EmsYxupJMCZmXEThSzkzasvli1bLQaAqGfEALw_wcB) is your guide, professor and expert on this journey. You can follow our host Suresh Venkat on his social media: Twitter (https://twitter.com/Suvenk), Linkedin (https://www.linkedin.com/in/suvenk/) and Instagram (https://www.instagram.com/anchorman_suresh/) Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play (https://www.etplay.com/startup-school), The Economic Times (https://economictimes.indiatimes.com/news/podcast/et-startup-school?from=mdr), Spotify (https://open.spotify.com/show/4IdQAIehKU7IbgBxhA4O4a?si=8f17734fca574057), Google Podcasts (https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvNjBiMmU5MjYtZTVmOC00YjkwLWE0NjUtYWVmOTAxMTYzMDAxL2JkZjFlYzFkLTkzZTMtNGIyNS04Nzc5LWFmNGUwMDBiZWNmMy8yYTY3MWYyOC0xOGNjLTRiZWQtYjcyMy1hZjRlMDAwZTg5MTAvcG9kY2FzdC5yc3M), Apple Podcasts (https://podcasts.apple.com/in/podcast/et-startup-school/id1654975600), JioSaavn (https://www.jiosaavn.com/shows/et-startup-school/1/VzcyLU-ZwP8_), Amazon Music (https://music.amazon.in/podcasts/c92bb8b1-550a-4292-97fb-61b616318aa4/et-startup-school) and Castbox (https://castbox.fm/channel/id5215308?utm_source=website&utm_medium=dlink&utm_campaign=ex_share_ch&utm_content=ET%20Startup%20School-CastBox_FM). See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.

26 Jan 2023
What kind of company should I start?
It's time to talk legalese on ET Startup School. Your professor, Ganesh Prasad (https://www.linkedin.com/in/ganesh-prasad-a49bb88b/), Partner at Khaitan & Co (https://twitter.com/KhaitanCo). has helped companies establish a business in India by navigating the legal channels and identifying the best way forward. Listen in to understand the legal implications related to starting up. You can follow our host Suresh Venkat on his social media: Twitter (https://twitter.com/Suvenk), Linkedin (https://www.linkedin.com/in/suvenk/) and Instagram (https://www.instagram.com/anchorman_suresh/) Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play (https://www.etplay.com/startup-school), The Economic Times (https://economictimes.indiatimes.com/news/podcast/et-startup-school?from=mdr), Spotify (https://open.spotify.com/show/4IdQAIehKU7IbgBxhA4O4a?si=8f17734fca574057), Google Podcasts (https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvNjBiMmU5MjYtZTVmOC00YjkwLWE0NjUtYWVmOTAxMTYzMDAxL2JkZjFlYzFkLTkzZTMtNGIyNS04Nzc5LWFmNGUwMDBiZWNmMy8yYTY3MWYyOC0xOGNjLTRiZWQtYjcyMy1hZjRlMDAwZTg5MTAvcG9kY2FzdC5yc3M), Apple Podcasts (https://podcasts.apple.com/in/podcast/et-startup-school/id1654975600), JioSaavn (https://www.jiosaavn.com/shows/et-startup-school/1/VzcyLU-ZwP8_), Amazon Music (https://music.amazon.in/podcasts/c92bb8b1-550a-4292-97fb-61b616318aa4/et-startup-school) and Castbox (https://castbox.fm/channel/id5215308?utm_source=website&utm_medium=dlink&utm_campaign=ex_share_ch&utm_content=ET%20Startup%20School-CastBox_FM). See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.

19 Jan 2023
What are the secrets of bootstrapping?
How does bootstrapping work? Where does the money come from? What exactly is blitzscaping? And how can you sustain a bootstrapped business? From managing cash flows to keeping the venture capitalists away, learn from the one and only Nithin Kamath (https://twitter.com/Nithin0dha), Founder and CEO of Zerodha (https://zerodha.com/) on this week's episode of ET Startup School. You can follow our host Suresh Venkat on his social media: Twitter (https://twitter.com/Suvenk), Linkedin (https://www.linkedin.com/in/suvenk/) and Instagram (https://www.instagram.com/anchorman_suresh/) Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play (https://www.etplay.com/startup-school), The Economic Times (https://economictimes.indiatimes.com/news/podcast/et-startup-school?from=mdr), Spotify (https://open.spotify.com/show/4IdQAIehKU7IbgBxhA4O4a?si=8f17734fca574057), Google Podcasts (https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvNjBiMmU5MjYtZTVmOC00YjkwLWE0NjUtYWVmOTAxMTYzMDAxL2JkZjFlYzFkLTkzZTMtNGIyNS04Nzc5LWFmNGUwMDBiZWNmMy8yYTY3MWYyOC0xOGNjLTRiZWQtYjcyMy1hZjRlMDAwZTg5MTAvcG9kY2FzdC5yc3M), Apple Podcasts (https://podcasts.apple.com/in/podcast/et-startup-school/id1654975600), JioSaavn (https://www.jiosaavn.com/shows/et-startup-school/1/VzcyLU-ZwP8_), Amazon Music (https://music.amazon.in/podcasts/c92bb8b1-550a-4292-97fb-61b616318aa4/et-startup-school) and Castbox (https://castbox.fm/channel/id5215308?utm_source=website&utm_medium=dlink&utm_campaign=ex_share_ch&utm_content=ET%20Startup%20School-CastBox_FM). See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.

12 Jan 2023
Where do I get the money from?
This week, the ET Startup School focuses on the big five-letter word, MONEY. Should you use your savings? Should you borrowing from friends or family? When do you need a VC? Who or what is an angel investor? Make sense of all these questions and understand terms such as Pre-Seed, Seed, Pre-Series A, Series A, Venture Debt and more with your expert, Preeta Sukhtankar (https://www.linkedin.com/in/preeta-sukhtankar-37a79350/), Founder CEO of The Label Life (https://www.thelabellife.com/), a D2C clothing, decor and accessory brand. You can follow our host Suresh Venkat on his social media: Twitter (https://twitter.com/Suvenk), Linkedin (https://www.linkedin.com/in/suvenk/) and Instagram (https://www.instagram.com/anchorman_suresh/) Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play (https://www.etplay.com/startup-school), The Economic Times (https://economictimes.indiatimes.com/news/podcast/et-startup-school?from=mdr), Spotify (https://open.spotify.com/show/4IdQAIehKU7IbgBxhA4O4a?si=8f17734fca574057), Google Podcasts (https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvNjBiMmU5MjYtZTVmOC00YjkwLWE0NjUtYWVmOTAxMTYzMDAxL2JkZjFlYzFkLTkzZTMtNGIyNS04Nzc5LWFmNGUwMDBiZWNmMy8yYTY3MWYyOC0xOGNjLTRiZWQtYjcyMy1hZjRlMDAwZTg5MTAvcG9kY2FzdC5yc3M), Apple Podcasts (https://podcasts.apple.com/in/podcast/et-startup-school/id1654975600), JioSaavn (https://www.jiosaavn.com/shows/et-startup-school/1/VzcyLU-ZwP8_), Amazon Music (https://music.amazon.in/podcasts/c92bb8b1-550a-4292-97fb-61b616318aa4/et-startup-school) and Castbox (https://castbox.fm/channel/id5215308?utm_source=website&utm_medium=dlink&utm_campaign=ex_share_ch&utm_content=ET%20Startup%20School-CastBox_FM). See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.

5 Jan 2023
I have a great idea, what do I do next?
In this episode, host Suresh Venkat (https://www.linkedin.com/in/suvenk) quizzes serial entrepreneur Satyen Kothari, (https://www.linkedin.com/in/satyenkothari/?originalSubdomain=in) Founder & CEO, Cube Wealth on how to chart out the steps required to move forward with your budding idea. Get an insider's take on how to assess an idea and develop a business model and what to do as "Step 1". It’s a class you don’t want to miss and make sure you make your notes (https://www.etplay.com/startup-school)on ET Play. You can follow our host Suresh Venkat on his social media: Twitter (https://twitter.com/Suvenk), Linkedin (https://www.linkedin.com/in/suvenk/) and Instagram (https://www.instagram.com/anchorman_suresh/) Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play (https://www.etplay.com/startup-school), The Economic Times (https://economictimes.indiatimes.com/news/podcast/et-startup-school?from=mdr), Spotify (https://open.spotify.com/show/4IdQAIehKU7IbgBxhA4O4a?si=8f17734fca574057), Google Podcasts (https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvNjBiMmU5MjYtZTVmOC00YjkwLWE0NjUtYWVmOTAxMTYzMDAxL2JkZjFlYzFkLTkzZTMtNGIyNS04Nzc5LWFmNGUwMDBiZWNmMy8yYTY3MWYyOC0xOGNjLTRiZWQtYjcyMy1hZjRlMDAwZTg5MTAvcG9kY2FzdC5yc3M), Apple Podcasts (https://podcasts.apple.com/in/podcast/et-startup-school/id1654975600), JioSaavn (https://www.jiosaavn.com/shows/et-startup-school/1/VzcyLU-ZwP8_), Amazon Music (https://music.amazon.in/podcasts/c92bb8b1-550a-4292-97fb-61b616318aa4/et-startup-school) and Castbox (https://castbox.fm/channel/id5215308?utm_source=website&utm_medium=dlink&utm_campaign=ex_share_ch&utm_content=ET%20Startup%20School-CastBox_FM). See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.

15 Nov 2022
StartUpSchool Teaser
Welcome to ET Startup School. A step-by-step guide to building your startup and helping it succeed. Host Suresh Venkat quizzes entrepreneurs to put together a 12-step program for beginners. From the basics of "What should I do with my idea?" to " How do I figure out Product-Market fit?" and expanding to " How do I prioritize spending?", ET Startup School gets you the answers from founders who have cracked it and lessons from the actions that failed. So, get your notepad out, it’s time for school! New episode drops every Friday. See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
Who has been a guest on ET Startup School
Names identified in recent episode analyses. Showing up to five guests.
- Aditya Ghosh
- Aakrit Vaish
- Mayank Kumar
- Shivakumar Ganesan
- Shashank Mehta
Contact ET Startup School
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