eTail Off The Record brings you behind-the-scenes conversations with the people shaping the future of eCommerce and retail. Brought to you by the team behind eTail, this podcast extends the year-round ecosystem designed to fuel your growth—wherever and whenever you need it.
Beyond Yogurt: Chobani’s Growth in Coffee, Nutrition, and Commerce
Live from eTail Boston, eTail Off the Record goes behind the scenes with the leaders redefining retail, ecommerce, and brand growth.
In this episode, Talia Monroe, Senior Vice President of Commercial Growth at Chobani, joins the conversation to unpack the strategy powering growth across Chobani and La Colombe. With nearly two decades in CPG, Talia shares how the business is expanding into categories like coffee and portable nutrition, building deeper retail partnerships, and using brand collaborations and influencer marketing to create new momentum online.
From category innovation to modern brand building, this is a candid look at how a major consumer brand is finding its next wave of ecommerce growth.
28 Jul 2026
Your Guide to eTail Boston 2026
Get a backstage look at eTail Boston 2026 with the team who builds the program, runs the floor, and curates the experience for retail leaders. You’ll hear what’s new this year, from expanded expo hall activations to live podcast recordings with speakers, and walk away with practical tips to get the most value from your three days in Boston, on and off the agenda.
14 Jul 2026
From Shower Idea to Shark Tank: How Dude Robe Built a Comfort Brand
Howie Bush proves a simple idea in the shower can turn into a full-fledged comfort brand. In this episode of eTail Off the Record, the Dude Robe founder and “Dude in Chief” shares how he transformed a career in law and sports representation into product innovation and a DTC business that’s redefining modern loungewear.
He breaks down the leap from licensing inventions behind the scenes to owning the consumer experience, reveals how Kickstarter and a surprise outreach from Shark Tank pushed him to build a real brand, and explains why relationships and negotiation still sit at the center of every deal he does. Along the way, Howie digs into Dude Robe’s video-first mindset, the role of high-concept campaigns and UGC in driving growth, and how partnerships with UFC, collegiate programs, and new launches like the She-Robe are shaping the future of at-home comfort.
30 Jun 2026
From Art History to SVP: Lauren Price on Reinvention and E‑Commerce at COS
Lauren Price proves your career doesn’t have to be a straight line to be powerful. In this episode of eTail Off the Record, the COS SVP of Marketing & Communications shares how she turned a nontraditional path across agencies, platforms, startups, and brands into a strategic advantage in modern retail.
She digs into why leaders need to stop “powering through” broken systems and instead focus on fixing the root problems, and she takes us inside COS’s launch of e-commerce in Canada—revealing what it really takes to enter a new market while staying curious about AI, evolving consumer behavior, and the future of retail.
16 Jun 2026
How Bad Birdie Is Redefining Fun in Golf
Golf brands aren’t supposed to look like this and that’s exactly the point.
In this episode of eTail Off The Record, we sit down with Alex Valus, Head of Brand at Bad Birdie, to unpack how she’s rewriting the playbook on what a golf brand can be.
Alex shares how an unconventional path from fashion blogging and becoming a million‑follower Pinterest creator to agency creative director and now brand leader—shapes the way she tells stories, builds community, and leads modern brands. She breaks down how Bad Birdie is making golf more fun and accessible for women, Gen Z, and Gen Alpha, while still staying credible with core golfers.
You’ll also hear how she’s thinking about AI, trust, and challenger brands in 2026—and what it really takes to build a bold, community‑driven brand today.
2 Jun 2026
Why Refunds Are Where Money Goes to Die (And How to Fix It) with TodayPay's Jeremy Balkin
Nearly half of US consumers would rather go to the dentist than wait a week for a refund.
In our latest episode of eTail Off The Record, Jeremy Balkin, founder and CEO of TodayPay, breaks down why the refund process is structurally broken and how retailers can turn it into a competitive advantage.
Listen now to learn how to take back control of the post-purchase experience.
18 May 2026
Reinventing Furniture Retail with Dan Bennett & Alex Seaman of furniture.com
Welcome to the first episode of eTail Off The Record, a new podcast from the team behind eTail.
In this episode, recorded live at eTail Palm Springs, Dan Bennett and Alex Seaman, co-founders of furniture.com, share how they are building a tech-forward platform at the intersection of AI, marketplaces, and modern retail.
Learn how they’re launching their AI shopping assistant Dotti and rethinking the online furniture buying experience.
Key Takeaways:
AI-powered shopping is transforming furniture retail
Multi-merchant checkout solves a longstanding industry pain point
Be a "cue seeker," not just cue aware.
28 Apr 2026
Introducing eTail Off the Record - Coming Soon!
eTail Off The Record is a retail and eCommerce podcast built for leaders who need more than surface-level insights.
In a world where retail moves fast—and the noise moves even faster—this podcast gives you direct access to the people shaping eCommerce and digital retail right now. No panels, no presentations—just real conversations with industry leaders driving strategy, innovation, and growth.
Each episode explores the trends, challenges, and opportunities defining modern retail, covering everything from eCommerce strategy and digital marketing to customer experience, omnichannel, and emerging technologies. You’ll walk away with actionable insights you can actually put to work.
Brought to you by the team behind eTail, a leading retail and eCommerce conference and year-round ecosystem, designed to deliver insights, connections, and strategies wherever and whenever you need them.
Subscribe to eTail Off The Record for expert perspectives, practical strategies, and the latest in eCommerce and retail innovation.
18 Jun 2025
Channeling Your Inner Creative Bravery: A conversation with McDonalds Switzerland’s former CMO
In this episode of eTail Unplugged, we sit down with David Smadja, the former Chief Marketing Officer of McDonald's Switzerland and a passionate advocate for digital transformation and brand building. David shares his journey from digital agency beginnings to leading marketing innovation at global giants like Nestlé and McDonald's, offering a masterclass in evolving loyalty programs from simple rewards to meaningful, experience-driven communities. Discover how McDonald’s Switzerland leveraged mobile apps for actionable customer insights and how gamification can turn loyalty programs into engaging, data-rich platforms. You can find David on his new podcast: NeCXt: when Strategy meets Technology (https://open.spotify.com/show/27qJaEK68AubBAHA27U6Ao?si=9bb272b86d4f4e3b).
5 Jun 2025
Unlocking JTV’s Golden Triangle: Advanced Analytics & Customer Lifetime Value
In this episode, hosts Leo and Liz sit down with Ryan McClurkin, Chief Analytics Officer at JTV, for a masterclass in modern marketing measurement. Fresh from his crowd-pleasing session at eTail Palm Springs, Ryan unpacks why customer lifetime value (LTV) is the ultimate metric brands should be chasing-and how most organizations are missing the mark. He dives into the three biggest flaws in marketing measurement, from outdated attribution models to the pitfalls of mismatched cost and benefit analysis and shares his framework for building a future-proof MarTech stack.
12 Feb 2025
Office Depot's Customer-Centric Revolution
Join us for an insightful conversation with Kevin Moffitt, EVP of the ODP Corporation and President of Office Depot, as he discusses the company's innovative approach to retail in the post-pandemic era. Discover how Office Depot is leveraging AI, enhancing in-store experiences, and expanding services to meet evolving customer needs. Kevin shares the company's strategy for unifying the customer journey across multiple touchpoints and reveals how their "Imagine Success" brand platform is inspiring both customers and employees. Learn about Office Depot's transformation from a traditional office supply store to a comprehensive resource for professionals and small businesses.
6 Feb 2025
Redesigning the Digital Canvas: How Society6 Reimagined Their Online Experience
In this episode of eTail Unplugged, we sit down with Brit Tucker, the dynamic leader behind Society6's digital transformation. With a wealth of experience in both agency work and brand management, Brit shares her journey into the world of eCommerce and how creativity and self-expression are at the forefront of Society6's mission. Join us as Brit reveals the insights gained from Society6's recent website re-platforming, aiming to enhance user experience for both customers and artists.
11 Dec 2024
IKEA's Digital Transformation: Building a Magical Customer Experience
In this episode, we sit down with Amanda Effron, Chief Digital Officer of IKEA North America, to explore the iconic brand's evolution in the digital age. Amanda shares insights on IKEA's journey from catalog-based retailer to omnichannel powerhouse, discussing the challenges and triumphs along the way. Amanda also dives into IKEA's commitment to sustainability, authentic brand identity, and advice for aspiring eCommerce professionals. Discover how IKEA maintains its magical customer experience while adapting to the digital landscape in this illuminating conversation.
7 Nov 2024
Stepping into Success: Fluevog's Digital Revolution with Stephen Bailey
In this captivating episode of eTail Unplugged, we dive deep into the world of innovative footwear with Stephen Bailey, the Chief Marketing Officer of John Fluevog Shoes. Stephen shares the fascinating journey of how this quirky Canadian shoe brand has embraced digital transformation to enhance its unique customer experience. Listeners will gain valuable insights into the importance of brand authenticity, the power of customer-centric approaches, and the delicate balance between online and offline retail in today's ever-evolving market.
9 Oct 2024
Rest Assured: How Polysleep is Reshaping Sleep Innovation
In this episode of eTail Unplugged, we sit down with Jeremiah Curvers, CEO and Co-Founder of Polysleep, to explore the brand’s transformation from a DTC mattress-in-a-box company to a leader in sleep wellness innovation. Curvers shares how Polysleep has adapted to post-pandemic changes in talent acquisition and shifting consumer behavior. Discover the brand’s storytelling strategies that forge deep customer connections and inspire loyalty.
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