eTail Off The Record brings you behind-the-scenes conversations with the people shaping the future of eCommerce and retail. Brought to you by the team behind eTail, this podcast extends the year-round ecosystem designed to fuel your growth—wherever and whenever you need it.

eTail Unplugged
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Podcast Overview
eTail Off The Record brings you behind-the-scenes conversations with the people shaping the future of eCommerce and retail. Brought to you by the team behind eTail, this podcast extends the year-round ecosystem designed to fuel your growth—wherever and whenever you need it.
Language
🇺🇲
Publishing Since
10/9/2024
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Recent Episodes

June 30, 2026
From Art History to SVP: Lauren Price on Reinvention and E‑Commerce at COS
<p>Lauren Price proves your career doesn’t have to be a straight line to be powerful. In this episode of eTail Off the Record, the COS SVP of Marketing & Communications shares how she turned a nontraditional path across agencies, platforms, startups, and brands into a strategic advantage in modern retail. </p><p><br></p><p>She digs into why leaders need to stop “powering through” broken systems and instead focus on fixing the root problems, and she takes us inside COS’s launch of e-commerce in Canada—revealing what it really takes to enter a new market while staying curious about AI, evolving consumer behavior, and the future of retail.</p><p><br></p>

June 16, 2026
How Bad Birdie Is Redefining Fun in Golf
<p>Golf brands aren’t supposed to look like this and that’s exactly the point.</p><p> </p><p>In this episode of eTail Off The Record, we sit down with Alex Valus, Head of Brand at Bad Birdie, to unpack how she’s rewriting the playbook on what a golf brand can be.</p><p> </p><p>Alex shares how an unconventional path from fashion blogging and becoming a million‑follower Pinterest creator to agency creative director and now brand leader—shapes the way she tells stories, builds community, and leads modern brands. She breaks down how Bad Birdie is making golf more fun and accessible for women, Gen Z, and Gen Alpha, while still staying credible with core golfers.</p><p><br></p><p>You’ll also hear how she’s thinking about AI, trust, and challenger brands in 2026—and what it really takes to build a bold, community‑driven brand today.</p>

June 2, 2026
Why Refunds Are Where Money Goes to Die (And How to Fix It) with TodayPay's Jeremy Balkin
<p>Nearly half of US consumers would rather go to the dentist than wait a week for a refund.</p><p><br></p><p>In our latest episode of eTail Off The Record, Jeremy Balkin, founder and CEO of TodayPay, breaks down why the refund process is structurally broken and how retailers can turn it into a competitive advantage.</p><p><br></p><p>Listen now to learn how to take back control of the post-purchase experience.</p><p> </p>
12 total episodes available
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Frequently asked questions
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- What is eTail Unplugged?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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