A podcast for marketers who strive to become more ethical professionals. We discuss all aspects of ethics in marketing. We examine marketing tactics and tools, and unearth ethical issues. We explore questions like: how can we recognize ethical grey areas? What does it mean to be an ethical marketer? And how do we translate ethical awareness into ethical action? This podcast brings together interviews with marketers, academics, business leaders, ethicists, and authors.
Ethics in Marketing
Claim This Podcastby Mikhail Myzgin
11 episodes
Updated Inactive
Accepts GuestsHas Sponsors
Podcast Overview
A podcast for marketers who strive to become more ethical professionals. We discuss all aspects of ethics in marketing. We examine marketing tactics and tools, and unearth ethical issues. We explore questions like: how can we recognize ethical grey areas? What does it mean to be an ethical marketer? And how do we translate ethical awareness into ethical action? This podcast brings together interviews with marketers, academics, business leaders, ethicists, and authors.
Language
🇺🇲
Publishing Since
8/27/2022
1 verified contact email on file for Ethics in Marketing
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Recent Episodes
December 1, 2023
Gendered Marketing with Sylvie Borau
<p>In this episode, Mikhail and Sylvie talk about gendered marketing – its evolutionary origins, how it can both benefit and harm consumers and brands, the ethical challenges it presents, and ways for brands to navigate them. Sylvie Borau is professor in marketing specializing in consumer psychology and applied ethics.</p>
March 25, 2023
Data Ethics with Stephane Hamel
<p>Data is the cornerstone of digital marketing. When it comes to ethics, it's arguably the most discussed topic -- collection and abuse of data, privacy, tracking, and so on. Stephane and I talk about these problems, but we also talk about what it means for businesses to adopt ethical practices. Is ethical marketing also more profitable for companies? And what if a more ethical approach reduces profit? These questions are not easy in marketing in a real-world environment, where profit is often the only goal and the pressure is strong.</p>
February 24, 2023
Ethical Dilemmas in Nonprofit Marketing with Tim Sarrantonio
<p>We, marketers, walk around and look at everything around us from a marketing perspective. How this works and how that works. One type of marketing that is very prominent is nonprofit. But I didn't realize the full extent of messiness in this "niche" until I spoke with Tim.</p><p><br>What kind of marketing is acceptable? Is it any different from quote-unquote usual marketing? Is it OK to A/B test images depicting war victims? How do people feel about spending donations on marketing? How do you balance transparency in marketing communication? There are many ethical concerns around marketing in the nonprofit sector and this is the topic of today's episode.</p>
11 total episodes available
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Frequently asked questions
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- What is Ethics in Marketing?
- How often does this podcast release new episodes?
This podcast updates inactive.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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