We at ETMark (https://etmarkacademy.com/) strongly believe that connecting dots creates a better pattern
Three essentials – Education, Technology, and marketing coming together help enhance the human potential
The head, Heart, and hands of our Etmark family is to work on the mission of inclusive and hopeful growth
Education for us is to build aspirations, spread hope and happiness
Education for us to make them curious and courageous
Education for us to make them human and better beings
Etmark is a conceptual learning initiative to make learning more experiential and experimental not just limiting it to understanding and remembering the concepts
We believe that the subjectivity of the subject is more important than just a subject
Our contextual content brings a lot of tailored concepts with curiosity around it
We believe in checklists not goals We believe in feasibility not just possibilities
We are not just a passionate family we are responsible too
We believe in ourselves and our thirst and fear are thriving us
ದಾರಿ - THE WAY | The Journey From ಲಾರಿ to ಲಕ್ಸುರಿ With ಸುಧೀಂದ್ರ ಚಡಗ Sudheendra Chadaga
In the debut episode of the "ದಾರಿ - THE WAY" podcast, Sudheendra Chadaga shares his extraordinary life story, demonstrating how curiosity, professional humility, and continuous self-improvement can transform a career. Raised in the village of Pandeshwara near Udupi, Sudheendra began working at just ten years old as a milk and paper delivery boy and bookstore assistant. After high school, he spent five years working in a warehouse, physically loading and unloading gunny bags from transport trucks (lorries) for a lottery company, while pursuing his B.Com degree in the Kannada medium during the evenings.
Driven by an intense curiosity about technology, he completed computer hardware and software diplomas in Manipal, topping his class. In 2000, he migrated to Bangalore during the IT boom, starting in a small computer repair shop for just ₹600 a month. Through determination, he transitioned to server configuration, network engineering, and eventually high-level project management for global brands like Siemens.
Sudheendra shares several key lessons for young professionals:
Embrace Humility: He compares career progression to climbing a mountain, noting that one must bend (remain humble and shed their ego) to ascend and handle professional pressure.
Balance Profession and Passion: He encourages keeping hobbies active to maintain mental peace. His own love for literature led him to complete an M.A. in Kannada alongside his technical master's degree (M.Sc. in IT).
Develop Interpersonal & Networking Skills: Interpersonal networking acts as a vital safety cushion during career progression.
Redefining Management: He explains that a manager is a facilitator of talent who ensures their team feels safe, rather than an authoritarian supervisor, noting that "people don't quit companies, they quit their managers".
Opportunities Outside Metros: He highlights that students in Tier-2 cities (like Udupi, Hubli, and Dharwad) no longer need to struggle in expensive metros for opportunities, as major companies now recruit directly from these regions and learning materials are widely available online.
Actionable Resume Tips: He advises job seekers to showcase voluntary community service (like NSS or NCC) to prove they can collaborate and influence teams without relying on formal authority. He also encourages overcoming English communication barriers through consistent peer practice and utilizing modern AI tools
7 Sept 2026
COOL IDEAS IN HOT CITY RAICHUR | DR. PRANESH KULKARNI | ETMARK
In this engaging address delivered to college students in Raichur, Dr. Pranesh Kulkarni highlights that ideas, rather than the language used to speak them, are the ultimate vehicle for progress and human development. He explains that exchange of ideas is crucial in the modern world, and encourages students to write down even their simplest thoughts because they may eventually shape global systems—much like the origins of Gmail, Hotmail, or Oxford and Cambridge Universities. He shares the famous story of how an illiterate waiter in Scotland conceived the idea of an edible ice cream cone (named after Edward Cone) to solve a municipal littering crisis.
To build a successful enterprise, Dr. Kulkarni defines three key pillars:
Brand Power: High-quality presentation and branding establish trust, guarantees, and peace of mind for customers.
Quantum of Business: Exceptional quality naturally draws customers to your doorstep, as demonstrated by the unique customer-driven promotion model of Balaji Chips.
Competition: Businesses must understand that heavy competition often starts within their own product lines (such as the diverse variants of Lux soap).
He urges students to overcome the fear of lacking capital, noting that investors are always looking for people with great ideas. Dr. Kulkarni concludes by reminding the audience that the formula for failure is thinking without acting, and that true knowledge is not just repeating established facts, but having the courage to question existing knowledge (such as William Harvey proving that the heart, not the liver as Galen claimed, pumps blood)
4 Sept 2026
Conscious Conversations Over Coffee (CCC): Skill Up & Seize Your Career Goals | ETMARK
This episode of the "Conscious Coffee" series features an insightful discussion on the critical role of upskilling, continuous learning, and adapting to modern industry needs. The speaker notes a fundamental difference between academic formal education (which focuses on protocols, schedules, and simulated scenarios) and the corporate industry (which thrives on real-world situations, problem-solving, and result-driven tasks). Due to the rapid rise of advanced generative AI tools (like ChatGPT, automated presentation builders, and background removers), the validity or "expiry date" of any professional skill has dramatically shrunk from six to seven years down to just one or two years.
To counter this, the speaker introduces Continuity of Education (COE)—the philosophy that learning must never stop after graduation. COE is about continuously upgrading your knowledge and skills to compete, rather than merely "completing" a course.
The discussion offers vital advice for navigating today's job market:
Select the Industry First: Rather than just chasing in-demand courses, candidates should identify a growing industry first, and then determine how their root skills (like communication or creativity) can be applied there.
Balance Passion and Market Needs: Careers should balance personal passion (around 30-40%) with the immediate needs of the market (60-70%).
Focus on the Method ("The Way"): Success often lies in the specific way a company or individual executes an idea (citing Tesla, Gio, Ola, and PhysicsWallah as examples of disruptors who succeeded because of their execution methods).
Hybrid Learning Models: The speaker highlights that online self-paced learning and offline mentored experiences will continue to coexist, with online offering wider reach and self-direction, while offline provides essential human connection and realistic exposure
13 Jan 2022
What is Integrated Digital Marketing?
Integrated digital marketing is a concept , which keeeps content at its center , content
Because of your quality content, audience are watching your content , because of your quality content people start visiting your profile , which intern helps you to build list of audience
30 Dec 2021
Content Creation
How content creation helps marketing and how it plays an important role in content world
Types of content
Different menthods to create content
25 Dec 2021
Understanding Social Media and Search Engine
Whenever we are discussing about digital marketing we can't proceed our discussions without coining search engine and social media platforms
In the last episod we understood how search engine works but in this episode i have tried to explain the difference between search engine and social media ,
Intention in search Engines ?
Interest in Social Media ?
Why data points are important for social Media ?
Content in Search Engine and Social Media
21 Dec 2021
Let's understand how search engine Works
This is particular episode i have trired to explain how seaech engine works
Whats are the major steps involved in search
Search Engine contributes the most for the growth of digital world , it gives acces to people and acces to information
#digitalmarketing #searchengine #marketing
18 Dec 2021
How to learn Marketing , Advertisement & Sales ?
Learning Something is the most important aspect bcz staying relavent these days is the most important thing ,
So in this episode i have spoken about how to start learning with digital marketing ,
Whats is learning curve
What is Execution curve
What is action
How wisdom can make us better
Tune in and shine out
16 Dec 2021
Understanding Marketing -1
This is my first episode about my perspective about marketing, being in this domain since last 5 years I am trying to understand the definition of marketing and i feel every time my way of looking into marketing is evolving
Marketing , advertisement and sales are always about situations, which can be documented and shared as a case study only after experiences
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