We are bridging sound production and advertising, featuring talks with marketing experts and exploring diverse commercial sounds worldwide. Exploring the crossroads of art and ads, Yan Pavelchuk and Alina Danilova lead insightful conversations with marketing mavens from around the globe.
Hosted by Even Like This audio production.
(https://evenlikethis.com/)https://evenlikethis.com (https://evenlikethis.com/)
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Jordan Clarke, a Toronto-based animator and director, reveals the flip side of visual storytelling in film and animation, telling how this world co-lives with sonic realm, and how to stay a happy and inspired father-of-two among neural networks.
Hosted by Even Like This audio production.
https://evenlikethis.com
instagram.com/evenlikethis
8 Feb 2024
Narratives & Storytelling, Pt.1: Ozzie Pullin
While we tell stories through sound, directors are first out of the gate to share them through text and image. Ozzie Pullin, a London-based independent director, starts our diptych of captivating talks about narratives and creative storytelling in sound and visuals.
Hosted by Even Like This audio production.
https://evenlikethis.com
instagram.com/evenlikethis
25 Jan 2024
Aesthetics: From Design To Sound & Backwards
Apart from "beauty" in general, advertising world offers us a broad selection of "beauties" to choose from. In E7, Ana Sampaio Barros, creative producer of BTTR, Vienna shares her opinion and insights about aesthetics, as well as their invaluable role in formation of the content we interact with.
Hosted by Even Like This audio production.
https://evenlikethis.com
instagram.com/evenlikethis
11 Jan 2024
Pan-Asian Commercials: Cultural References In Advertising Sound
Getting acquainted with Asian cultural traits that influence sound and advertising. Nina Mohammed-Nor, the marketing wizard of Malaysia (former creative at any major local agency you might imagine, including Dentsu and JWT), reveals how Southeast Asia turned into the frontier of the bravest ideas.
Hosted by Even Like This audio production.
https://evenlikethis.com
instagram.com/evenlikethis
28 Dec 2023
The World of 101%: Perception of Ad Sound
We have no clue if it will be good: Erik Kockum, director of Snask, stars E5 "down-to-earth" of our podcast, uncovering subtleties of human's perception in sound and advertising. Hit the link in bio to know more about how music and sound adds (or does it?) the magic extra 1% to our sense of beauty.
Hosted by Even Like This audio production.
https://evenlikethis.com
instagram.com/evenlikethis
14 Dec 2023
Authenticity: Being True with Listeners & Viewers
New sincerity versus late capitalism, post-advertising and wrestling: Markus Lust, Creative Director at LOOP & former editor-in-chief for Vice Austria, marks E4 of our talks on sound and marketing.
Hosted by Even Like This audio production.
https://evenlikethis.com
instagram.com/evenlikethis
4 Dec 2023
Sandy Matta, Nowadays UK: A Handyman’s Age: Creative Almightiness
Being good (or not) at anything: Sandy Matta, directing talent at Nowadays UK, with Yan Pavelchuk & Alina Danilova of Even Like This, reveals the tricky nature of multi-disciplinary approach in art and advertising.
Hosted by Even Like This audio production.
Sandy’s playlist: https://spotify.link/4Sj1TYiqLDb
16 Nov 2023
Mike Sunda, Push Japan: Balancing Visionary & Casual in Commercial Sound
Creative bravery against predictability, hyperpop and passion to football: Mike Sunda, M&SD at Push Japan and Yan Pavelchuk of Even Like This explore the intersection of vanguard and casual in commercial sound.
Hosted by Even Like This audio production.
https://evenlikethis.com
instagram.com/evenlikethis
2 Nov 2023
Rozanne van der Merwe, Ogilvy Namibia: Between West And South: Cultural References in Advertising Sound, Pt. 1
Finding sonic roots inside cultural integrity: Rozanne van der Merwe, Shareholder & Managing Director at Ogilvy Namibia, meets Yan Pavelchuk and Alina Danilova, unleashing the role of culture in our first episode of sound-marketing explorations.
Hosted by Even Like This audio production.
https://evenlikethis.com (https://evenlikethis.com)
instagram.com/evenlikethis (https://instagram.com/evenlikethis)
27 Oct 2023
Welcome to Even Like This
Imagine the places sound can take you to, the feelings it evokes. Sound — a harbinger of your emotions, desires, and dreams. It transports you, it transforms your reality. But did you ever stop to think how this element plays a role in the world of advertising? How these melodies, rhythms, and tunes guide our choices?
Welcome to 'Even Like This'. Here, we don’t waste time on long introductions or conclusions. It’s just real conversations with the unique minds behind the soundtracks of our daily lives. From renowned directors to innovative composers, to the marketing maestros orchestrating global campaigns — we dive deep. And together, we uncover the why and how of commercial sounds.
Hosted by Even Like This audio production.
More about us
https://evenlikethis.com/
http://instagram.com/evenlikethis
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