Event Marketing Redefined

About Event Marketing Redefined

Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results. We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line. We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career. Join us on this journey to get results, grow your brand, and experience the revolution of event marketing! “Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.

Publisher

Matt Kleinrock

Category

business · business · business

Language

en

Explicit

Yes

First episode

15 Aug 2022

Latest episode

23 Sept 2026

Latest episodes

2 of 217 episodes have a transcript.

1. 

   23 Sept 2026

   EP 196 | Your Event ROI Is a Sales Problem

   Event ROI keeps getting blamed on the event team, but the real breakdown often starts once leads land in sales' hands. This episode traces exactly where that handoff falls apart, and who should actually own it. What we get into: ✅ The sales handoff moment where most event pipeline quietly dies ✅ Burnout as a structural failure, not a personal one ✅ A one-line test for whether your team is actually ready to exhibit Event marketers are asked to prove revenue impact from programs they...

2. 

   9 Sept 2026

   EP 195 | Running Global Events with a Small Team and Bigger Expectations

   Your CMO wants strategy. Your trade show is in three weeks. Your team just lost a headcount. Sound familiar? Ashley Keating runs the entire events and field marketing function at CallMiner: trade shows across the US, Canada, UK, and now Central Europe after a 2025 acquisition, plus webinars, field accelerators, and a newly expanded multi-city customer conference. All of it with a team of three. In this episode, she gets specific about the tension most senior event markete...

3. 

   26 Aug 2026

   EP 194 | The One Line That Turns Order-Takers Into Advisors

   Most event marketers know when a stakeholder's direction is off. Few have the line that turns that instinct into influence. In this episode: ✅ The strategy session Felicia interrupted to ask one question, and how it reshaped the entire agenda ✅ A hard number versus a changed conversation, and why she'll defend the second one to a room full of CFOs ✅ Her exact sentence for challenging stakeholder direction without starting a fight Felicia Kaban, Director of Event E...

Inside a recent episode

EP 178 | How a 10×10 Booth Booked 116 Meetings (And Why Pre-Show Is Everything)

Published 18 Feb 2026 · Transcript excerpt

[…] And there was some other customer that had something that we could relate to just share some insight or some idea or some other way that somebody implemented something. Just again, continuing to add value and sort of do that, like free consultation and never talk about the product. I think a lot of larger companies really struggle with that, with who they send to the show. At times they lack control. They have different regions. They have different sections of the business. And it becomes more difficult. But I have heard from talking with a lot of event marketers that they get very frustrated with who is at the show, who is at the event and wanting to handpick their team. […]

Who has been a guest on Event Marketing Redefined

Names identified in recent episode analyses. Showing up to five guests.

• Justin Keys
• [Guest Name]
• Michael Hudson
• Princess Castleberry
• Matt Bohn

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.5 / 5

16 ratings

Spotify

5.0 / 5

10 ratings

Podcast Authority Score: 58 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

84

Social presence

0

YouTube

0

Engagement

77

Contact Event Marketing Redefined

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Event Marketing Redefined