Event Marketing Redefined
Claim This Podcastby Matt Kleinrock
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Podcast Overview
<p>Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.</p><p><br>We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.<br><br>We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.</p><p><br>Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!<br><br>“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events. </p>
Language
🇺🇲
Publishing Since
8/15/2022
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Recent Episodes
June 24, 2026
EP 188 | Are You Summer-Busy or Fall-Ready?
Are you heading into fall events the same way you did last year? Same booth, same playbook, same hope that something sticks? Most event marketers aren't lazy. They're just busy. And busy has a way of turning strategy into autopilot. That gap between teams who show up and teams who show up READY starts forming right now, in summer. As part of The Summer Circuit, we're dropping a special compilation episode where host Matt Kleinrock shares the unfiltered advice he'd give any event marketer pr...
June 17, 2026
EP 187 | Signals vs. Metrics: What Actually Tells You Your Event Is Working
Your booth traffic looked good. Badge scans were high. Leadership wants ROI numbers. But none of that fully explains whether your event actually moved deals forward. In this episode, Matt talks with Cynthia Montalvo (Regional Field Marketing Manager at Steno) about the growing gap between event metrics and actual event influence. Cynthia, an event strategist known for pushing teams beyond surface-level reporting, explains why signals like stakeholder expansion, deeper conversati...
June 3, 2026
EP 186 | If Your Trade Shows Aren’t Driving Pipeline, What Are They Doing?
Most event teams are still measuring trade shows by booth traffic, badge scans, and “good vibes.” But when budgets tighten and leadership wants answers, those metrics stop meaning much. Bethany Gustafson leads events at ACTIVE Network, where her team manages everything from small pop-up trade shows to large-scale flagship exhibits across multiple markets and products. In this episode, she joins Matt Kleinrock to break down what it actually takes to run a high-volume event progr...
209 total episodes available with 2 transcripts
Recent guests on Event Marketing Redefined
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Justin Keys
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Michael Hudson
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Princess Castleberry
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Pablo Gonzalez
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Matt Bohn
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Kimberlee Kee
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Theron Skees
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Aleksandra Panyukhina
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Stuart Fingerhut
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John Seeds
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Frequently asked questions
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- What is Event Marketing Redefined?
<p>Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.</p><p><br>We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.<br><br>We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.</p><p><br>Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!<br><br>“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events. </p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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