Event Strategies by Aventri is our podcast series featuring conversations with event and revenue team leaders lending their insights and expertise on disruptions and trends facing the event world.
Episode 3: Covid-19's Impact on Go-To-Market Strategy & Framework for a Pathway Forward
In our 3rd episode of Aventri's Event Strategies series, John Kearney, Aventri's Director of Go to Market Strategy interviewed Dan Bernoske, founder and managing partner of the Cortado Group.
In this episode, John discusses with Dan about the Cortado Group's Covid-19 Go-To-Market Strategy Framework, shifting your strategy to reflect the new buyer's journey, the "economic echo" and it's implications for your future GTM budgets, the best channels to shift your live event budgets to and which KPIs & metrics really matter, and GTM messaging in the age of coronavirus: go all in on your Covid-19 response or plan for the longterm? Lastly, we conclude with Dan's thoughts & predictions on the future of go-to-market strategies in the post Covid-19 world.
31 Mar 2020
Episode 2 - iGrafx's Blended Approach to Virtual and In-Person Events
In our 2nd episode of Aventri's Event Strategies series, John Kearney, Aventri's Director of Go to Market Strategy interviewed Christina Dieckmeyer, the Director of Marketing for North America at iGrafx.
In this episode, John chats with Christina about iGrafx's in-person & virtual event strategy, and how they determine ROI from their event programs vs other channels, their decision to format iGrafx's annual event as a virtual event, even before coronavirus became a global reality, and finishes with Christina's thoughts & predictions on how coronavirus will continue events and marketing into the future.
26 Mar 2020
Episode 1: How Salesloft Was Forced to Pivot Rev2020 to a Virtual Event
In this episode, we chat with VP of Sales Strategy and Operations at SalesLoft, Jeremey Donavon. SalesLoft had to cancel its annual event, Rev2020, earlier this year. Some highlights of this brief chat.
On the canceling of Rev2020.
“If you were to go inside the Slack channels of SalesLoft, it was a really hard day. Our marketing team had poured their hearts and souls, for 6-9 months, into conference planning…”
The biggest impact of Coronavirus on events, so far?
“Shifting everything that was field marketing to digital. Digital could be search engine marketing, but digital is also virtual events.”
Will virtual events work?
“There’s this incredible hunger for any sort of…human interaction…It’s fundamental to know other people are out there and they care, and you care about them.”
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