What would you do if you could sit down for an hour each week with the biggest names in events and have a cup of coffee and just talk about events? Now you can with our weekly show, #EventIcons! Each week, we interview the biggest names in the events industry and give you, the audience, the chance to ask any question you want. Whether you do event planning, event production, meeting planning or just love events, is your time to pick their brain and see how the icons of the event industry think.
Today's #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference (https://www.plxsummit.com/) focused on partner marketing.
Partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. And while you may be familiar with influencer marketing in B2C, a popular approach to partner marketing, partner marketing in B2B spaces is also growing in popularity.
In this #EventIcons (https://helloendless.com/category/podcasts/eventicons/) episode, Will brings together three people who played critical roles in the PLX conference: Nicole, Jared, and Isaac. Keep reading to learn more about the partner-led event, how they emphasized co-creation in their content and more iconic insights.
24 Mar 2023
Event Professional Education and Skills with Bradley Cocks
The pandemic put a strain on everyone in the events industry, and it’s pushed some of our longest-serving professionals into other careers or even retirement, leaving a vacuum for other professionals to fill. It’s this need for experienced and knowledgeable event professionals, along with the revitalization of events, that led today’s guest, Bradley Cocks (https://www.linkedin.com/in/bradcocks?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BqI%2FzEQwjTmmaL70WYIsSWA%3D%3D), to transition from doing to educating.
Bradley is an experienced event professional with an impressive 20 years of history in the industry. He’s also founded and sold his own events agency and has launched a successful online Masterclass specifically for event professionals. In this #EventIcons (https://helloendless.com/category/podcasts/eventicons/) episode, Will has many questions for Bradley. Tune in to hear what skills Bradly thinks event professionals need for the future, what prompted his transition from events to event education, and more.
27 Jan 2023
Talking Nomadic Living, Attendee Education, and Kindness with Ashley Lawson
Ashley Lawson is a big name in the travel meetings and incentives industry. Recently featured on the SITE Global and IMEX Instagram accounts, she’s also been featured closer to home. In a recent Event Brew episode on event inspiration (https://helloendless.com/event-inspiration/), Deanna named Ashley as someone she goes to for inspiration and to bounce ideas off. Eager to learn more about Ashley, we’ve decided to bring her on for today’s #EventIcon (https://helloendless.com/category/podcasts/eventicons/) episode!
Ashley (https://www.linkedin.com/in/ashleyroselawson) currently serves as the Vice President of Business Partnerships at Achieve Incentives & Meetings and is the third generation to work for the 70-year-old family business. Since her shift from nonprofit work in Washington, DC, she has become her industry’s “safe travel ambassador” and is on a mission to celebrate culture and usher back safe travel. Tune in to learn more about her life in events as a digital nomad and what she thinks the industry needs more of.
Inside a recent episode
Ctrl + Alt + Del – Episode 24
Published 17 Aug 2016 · Transcript excerpt
[…] I'd love to see, I mean, I'm personally an FMAV's involved in a lot of associations but the idea of bringing all these associations together more, although they serve as different sectors, bringing them all together and having a collective voice and showing we are serious, we are professional. […]
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