Events Make Cents is for the woman business owner who’s done hosting events that look good but don’t convert. Hosted by sales and event strategist Natisha Crockett, this show breaks down how to build revenue-driven experiences that actually move your business forward. If you’re an expert in your field, and use events to scale—this is your room. No fluff. Just strategy that sells. If you’re gonna host, make it make cents.
Events Make Cents
Claim This Podcastby Natisha Crockett
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16 episodes
Updated Daily
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Podcast Overview
Events Make Cents is for the woman business owner who’s done hosting events that look good but don’t convert. Hosted by sales and event strategist Natisha Crockett, this show breaks down how to build revenue-driven experiences that actually move your business forward. If you’re an expert in your field, and use events to scale—this is your room. No fluff. Just strategy that sells. If you’re gonna host, make it make cents.
Language
🇺🇲
Publishing Since
7/28/2025
1 verified contact email on file for Events Make Cents
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Recent Episodes
November 1, 2025
You Ghosted Your Audience: The Real Reason Your Event Didn’t Convert
<p>You built community.</p><p>You led powerfully.</p><p>You created transformation in the room…</p><p>Then you ghosted your audience. 👻</p><p>In this final bonus episode of the Ghosted series — <strong>Conversion Traps Killing Event Hosts’ Conversions</strong> — Event Strategist and Sales Leader <strong>Natisha Crockett</strong> exposes one of the most overlooked reasons your events don’t convert:</p><p>👉🏾 You stopped leading the moment the event ended.</p><p>When your follow-up is weak, your conversions are too.</p><p>Because your attendees don’t just need motivation — they need momentum.</p><p>✨ Inside this episode, you’ll discover:</p><ul><li>The post-event mistake that’s silently killing your sales</li><li>How to create a follow-up cadence that keeps your audience engaged</li><li>Why building a continuation container (like a Facebook group or Slack channel) is essential for retention</li></ul><ul><li>The conversations you must have after your event if you want to see real ROI</li></ul><p>Your event may end, but your sales cycle shouldn’t.</p><p>Keep the energy alive. Keep nurturing your community. Keep leading.</p><p>Because your event was never the finish line — it’s the beginning of a longer client journey.</p><p>You’re not building funnels. <strong>Your event </strong><strong>is</strong><strong> the funnel.</strong></p><p>Join Natisha live for her masterclass:</p><p><strong>Your Event Is The Funnel: How to Turn Every Event Into a Repeatable, Revenue-Generating System.</strong></p><p>🎯 You’ll learn how to:</p><p>✅ Design events that sell out and sell your offers</p><p>✅ Build backend systems that make every event profitable</p><p>✅ Create a rinse-and-repeat framework for consistent income and impact</p><p>🗓️ <strong>When:</strong> November 3rd at 11 AM PST</p><p>🎟️ <strong>Save your seat here:</strong> [<a href="https://go.elluminateher.com/elluminateher-events-your-event-is-the-funnel-webinar" target="_blank" rel="noopener noreferer">Webinar Registration Link</a>]</p><p>This is the behind-the-scenes system every profitable event host uses — and now it’s your turn.</p><p>📱 Instagram: <a href="https://instagram.com/natishaconnects">@natishaconnects</a> + <a href="https://instagram.com/eventsmakecentspod">@eventsmakecentspod</a></p><p>💬 Facebook: <a href="https://facebook.com/natishaconnects">Natisha Crockett</a></p><p><br></p><p>🎧 Press play to learn how to turn post-event silence into sales — and how to keep your community engaged, connected, and ready to buy long after the last guest leaves.</p>
October 29, 2025
Sold Out, Still Broke: Why Your Full Room Isn’t Buying
<p>You sold out the room — but no one bought your offer.</p><p>In this bonus episode of the Ghosted series — <strong>Conversion Traps Killing Event Hosts’ Conversions</strong> — Event Strategist and Sales Leader <strong>Natisha Crockett</strong> exposes one of the biggest lies event hosts tell themselves: “If I can just sell out the room, I’ll make the money back.”</p><p>Except you didn’t.</p><p>Because your room wasn’t filled with buyers — it was filled with bodies.</p><p>✨ Inside this episode, you’ll learn:</p><ul><li><p>Why “visibility” is not the same as alignment</p></li><li><p>How to stop marketing for hype and start marketing for fit</p></li><li><p>The power of attendee vetting and how to use intake forms strategically</p></li><li><p>What “profiling” your audience really means — and how to do it with authenticity</p></li><li><p>How to curate a room of buyers so your event actually converts</p></li></ul><p>You don’t need more seats filled.<br>You need the right people in those seats.</p><p>It’s time to stop chasing sold-out events and start hosting rooms that convert.</p><p>You’re not building funnels. <strong>Your event </strong><strong>is</strong><strong> the funnel.</strong></p><p>Join Natisha for her live masterclass,<br><strong>Your Event Is The Funnel: How to Turn Every Event Into a Repeatable, Revenue-Generating System.</strong></p><p>🎯 You’ll learn how to:<br>✅ Design events that sell out and sell your offers<br>✅ Build backend systems that make every event profitable<br>✅ Create a rinse-and-repeat framework for consistent income and impact</p><p>🗓️ <strong>When:</strong> November 3rd at 11 AM PST<br>🎟️ <strong>Save your seat here:</strong> [<a href="https://go.elluminateher.com/elluminateher-events-your-event-is-the-funnel-webinar" target="_blank" rel="noopener noreferer">Webinar Registration Link</a>]</p><p>This is the behind-the-scenes system every profitable event host uses — and now it’s your turn.</p><p>📱 Instagram: <a href="https://instagram.com/natishaconnects" target="_new" rel="noopener">@natishaconnects</a> + <a href="https://instagram.com/eventsmakecentspod" target="_new" rel="noopener">@eventsmakecentspod</a><br>💬 Facebook: <a href="https://facebook.com/natishaconnects">Natisha Crockett</a></p><p><br></p><p>🎧 Press play now to learn how to curate a room of buyers, elevate your event strategy, and turn every seat in your audience into a potential client.</p><p><br></p>
October 27, 2025
Too Many Speakers, Not Enough Sales: How You’re Killing Your Event Conversions
<p>You don’t need more speakers — you need more sales.</p><p>In this bonus episode of the Ghosted series — <strong>Conversion Traps Killing Event Hosts’ Conversions</strong> — Event Strategist and Sales Leader <strong>Natisha Crockett</strong> exposes one of the most common traps that quietly kills event sales: an overstuffed stage.</p><p>Because here’s the truth — if your audience is hearing ten voices, they can’t hear yours.</p><p>Too many speakers. Too many calls to action. Too many competing agendas.<br>And when everyone’s selling something… your audience ends up buying nothing.</p><p>✨ Inside this episode, you’ll discover:</p><ul><li><p>Why your stage is overcrowded (and how it’s costing you conversions)</p></li><li><p>How to identify “speaker overkill” before it ruins your offer</p></li><li><p>The buyer fatigue effect — and why it kills your close rate</p></li><li><p>How to brief speakers so their message amplifies your offer, not competes with it</p></li><li><p>Why your audience is already sold on you — and how to own that authority unapologetically</p></li></ul><p>This episode is your permission slip to take back the mic — and your sales.</p><p>Your event doesn’t need more voices. It needs <strong>your voice</strong> leading the transformation.</p><p><br></p><p>You’re not building funnels. <strong>Your event </strong><strong>is</strong><strong> the funnel.</strong></p><p>Join Natisha for her live masterclass,<br><strong>Your Event Is The Funnel: How to Turn Every Event Into a Repeatable, Revenue-Generating System.</strong></p><p>🎯 You’ll learn how to:<br>✅ Design events that sell out and sell your offers<br>✅ Build backend systems that make every event profitable<br>✅ Create a rinse-and-repeat framework for consistent income and impact</p><p>🗓️ <strong>When:</strong> November 3rd at 11 AM PST<br>🎟️ <strong>Save your seat here:</strong> [<a href="https://go.elluminateher.com/elluminateher-events-your-event-is-the-funnel-webinar" target="_blank" rel="noopener noreferer">Webinar Registration Link</a>]</p><p>This is the behind-the-scenes system every profitable event host uses — and now it’s your turn.</p><p>📱 Instagram: <a href="https://instagram.com/natishaconnects" target="_new" rel="noopener">@natishaconnects</a> + <a href="https://instagram.com/eventsmakecentspod" target="_new" rel="noopener">@eventsmakecentspod</a><br>💬 Facebook: <a href="https://facebook.com/natishaconnects">Natisha Crockett</a></p><p><br></p><p>🎧 Press play now to learn how to stop hiding behind your speakers and start leading your audience with confidence, clarity, and conversion.</p><p>🎓 <strong>Want to Learn How to Turn Every Event Into a Revenue-Generating System?</strong>💻 <strong>Connect with Natisha</strong></p>
16 total episodes available
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Frequently asked questions
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- What is Events Make Cents?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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