About Every Man, A Businessman - a chapter by chapter book discussion
Four somewhat distinguished gentlemen (depends on when you catch them) sit down at the hot mic with a bourbon and hash through Old Grog's book. These young fathers, entrepreneurs, culture builders, and local churchmen talk through life as Christian business thinkers and practitioners. This is boots-on-the-ground kinda talk. You're welcome to listen in and join us over at theviceroyproject.com (http://theviceroyproject.com). We have room.
You can get the book HERE (https://www.westernfrontbooks.com/store/products/businessman) and yes, there are plans to record an audio version.
Patience, amigo!
Brand/Marketing & Thinking Strategy - the Final Episode
Marketing is the strategy and tactics of asking the girl out, but branding is why she says YES. This episode delves into how businesses drive messaging and new customers and ultimately...revenue. We like revenue. Every young man should fully adopt the 'brand' of whichever outfit he works for - you owe that to the organization that pays you money. So - ride for the brand and good luck out there!
30 Nov 2025
The Conveyor Belt, Interning, & Networking in the 21st Century - Episode 9 of 10
Four guys talk about their first jobs, 'being institutionalized,' giving some vision to the younger generations, and how to grow network in the 21st century - they tell stories, sure, and horse around, but they do eventually get around to some practical points. If we can't have a little fun, then what are we even doing?!
9 Nov 2025
Resumes, Interviews, and Career Advice - Episode 8 of 10
How to market yourself to an employer and crush an interview exit (proven/with receipts) and a little career advice for the young man just launching out into the wild world of business.
30 Oct 2025
Prepare Yourself to Launch - Episode 7 of 10
Know Thyself - some personality tests, some self-diagnostics some key insights for the guys just starting out. Are you a 1 talent guy or a 2 or a 5 talent guy? Getting our identity from the KING, but knowing where I am best utilized is key.
3 Oct 2025
Marketing: Your Customers Want to Love You - Episode 6 of 10
Mktg iz Hrd!
(marketing is hard) but it's not optional.
If you bring real value to the marketplace, then your customers really DO need to know where/how/when to engage your product or service.
Your customers should say, if they're targeted correctly, 'thank you for finding me!'
This episode is about that.
15 Sept 2025
What Makes a Business a Business - Episode 5 of 10
Episode 5 -
A couple of the guys discover that they have an earlier draft of the book - so they sort that out and then get into it. The hijinks ensue! The editor suggested a change -Chapter 5 is 'what makes a business a business?'
We break down the parts of a business: Administration/Operations/Biz Development.
Value production in either a product or service is the key - gotta find that/build that or there's no business to speak of.
There's a bad word at the end - be warned - if kids are in your truck or something.
8 Sept 2025
Warm Fires & Young Tycoons in the Making. - Episode 4 of 10
How you develop (endure and coach-'em-up) young men when they land in your organization.
24 Aug 2025
Business Is the Last Frontier. - Episode 3 of 10
So, we've discussed that business is HARD, but it is also extremely GOOD, and now, in episode three --- we discuss that it might be the last frontier. Business might be the only way that young men test themselves, experience adventure: defeats and victories, and discover new territories. When all the oceans and mountains and our solar system are mapped and we have the images - maybe innovation and new business ventures provide the only way for men to test their mettle. It's better if you have men around you - this is that discussion.
7 Aug 2025
Business is Hard. - Episode 2 of 10
some banter regarding 'FLOWMAX'
work as a sanctifying/chastening mechanism of God
the refusal to complain
why men need comrades during the difficult days
when 'the suck finds you' in your business life
22 Jul 2025
Business Is Good. - Episode 1 of 10
But...is it?
On the days when it hurts and actually doesn't MAKE money - on those days, is it good? Really?
The gents get into and charge hard at the intro and chapter one of the book,
'Every Man, A Businessman.'
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