Everybody Hates Self-Publishing explores the good, the bad and the ugly of creating and producing your own work. Self-published authors will find advice on writing, book marketing and getting your book in bookstores. Aspiring writers will learn about being an indie publisher: Being an entrepreneur, creating your own DIY publishing house and thriving as an indie publisher means connecting with readers, booksellers and librarians and competing in a market that favors traditional publishing. Host Carrie Rollwagen is author of the self-published book The Localist. She's head of marketing at a web development company and is an advocate for entrepreneurs and frequent speaker on the topics of business and grassroots marketing.
Welcome to Everybody Hates Self-Publishing, the podcast that explores the good, the bad and the ugly of creating and producing your own work. Host Carrie Rollwagen is author of the self-published book The Localist.
20 May 2021
Saving a Store in Crisis: Paying Creditors and Bending Rules at an Indie Bookshop
This week on The Localist, Carrie reminisces about her time managing Jonathan Benton, Bookseller. Carrie dives in with the lessons she learned through lots of trial and error, and what she took with her to her own shop. Carrie inherited a ton of debt when she became manager, but she was able to turn it around and got the store in the black by the time she left! Her methods may have bent the rules a bit, but Carrie gives tips that are applicable to all businesses. Full show notes at localistpodcast.com.
Mentioned in this episode:
Church Street Coffee and Books (https://churchstreetshop.com/)
Infomedia (https://infomedia.com/)
Birmingham Post-Herald (https://birminghampostherald.com/)
Jonathan Benton Bookseller
Cracker Barrel (https://www.crackerbarrel.com/)
Libro.fm (https://libro.fm/)
Carrie’s Kickstarter
Sri on Instagram
The Localist by Carrie Rollwagen (https://carrierollwagen.com/the-localist/)
Co-Owners of Golden Age Wine on The Localist Podcast
Golden Age Wine (https://www.goldenagewine.com/)
Trattoria Zaza (https://www.zazabham.com/)
Print Gocco (https://en.wikipedia.org/wiki/Gocco)
Hermione Granger
S.P.E.W.
Brick & Tin (https://www.brickandtin.com/)
@ThinkLocalist on Instagram (https://instagram.com/thinklocalist)
CarrieRollwagen.com (https://carrierollwagen.com/)
22 Oct 2020
Make Your Website Better with Pam Sanderson
This week on the Localist, Pam Sanderson, Director of Account Development at Infomedia, joins Carrie to talk about everything you need to know about websites. Pam and Carrie dive in with where you should start when evaluating your website, and how to assess your goals. One of Pam’s best tips is to focus on your customers and your content first, and she gives you a road map to follow from there. Pam and Carrie then discuss the best ways to strike a balance between your users, good design, and Google’s algorithm (hint: consistent, quality content is a good place to start!). Content is truly king in the world of websites, and Pam and Carrie give great tips on how to create, utilize, and get the most out of your content. They wrap up the conversation with when to seek help with your website, and what you can expect if you work with a web developer.
Mentioned in this episode:
Carrie’s Ecommerce Webinar Signup
Pam Sanderson
Infomedia (https://infomedia.com/)
WordPress (https://wordpress.com/)
Drupal (https://www.drupal.org/)
Wix (https://www.wix.com/)
SquareSpace (https://www.squarespace.com/)
Church Street Coffee and Books (https://churchstreetshop.com/)
One Quick Question Podcast (http://infomedia.com/quickquestion)
Pam on One Quick Question
Infomedia’s Contact Form (https://infomedia.com/contact/)
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11 ratings
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