Podcast thumbnail for Everyday Green Home

Everyday Green Home

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by Marla Esser Cloos

4.6(11 reviews)
100 episodes
Updated Inactive
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Podcast Overview

The Everyday Green Home Podcast helps you GET the value of green: for you, your family and your community. Whether its green homes, green living or the people who make it happen, join Marla Esser Cloos to learn how green and sustainability practices and products work for you.

Language

🇺🇲

Publishing Since

3/3/2020

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Recent Episodes

Episode thumbnail for Wicked Problems - Transportation and How It Affects Us with Tony Pratte

October 25, 2023

Wicked Problems - Transportation and How It Affects Us with Tony Pratte

<p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Wicked problems are significant issues with no single, straightforward answer, and they are everywhere!</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Transportation is a wicked problem that touches every aspect of our lives, whether we realize it or not. It affects what we have on our dinner tables, the clothes we wear, and everything we have inside our homes. It even affects where we work, how we get there, and how we spend our vacations. Yet, we tend to take it for granted.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> I'm Marla, the Green Home Coach, coming to you live from Shock City Studios in St. Louis, Missouri. I am delighted to have my occasional co-host, Tony Pratte, join me today to discuss the wicked problems surrounding transportation. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The transportation system is undeniably complex and multifaceted. I invite you to listen in as we journey through the evolving world of our transportation system and explore the wicked problems it presents. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Impact of COVID-19 </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The absence of commuters and students traveling to school during the pandemic highlighted a significant shift in how we perceive transportation. I found it eye-opening to see the streets resembling quiet Sunday mornings when it used to be rush hour.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Electric Cars and Infrastructure</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> A noticeable change after the pandemic has been the proliferation of electric cars, even in states like Oklahoma, traditionally associated with fossil fuels. The increasing presence of electric vehicles is encouraging. But we must recognize that the infrastructure to support them is evolving, and supply chains for materials like copper and lithium must grow exponentially to meet the 2035 EV goals. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Mining</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Mining, especially overseas, raises concerns about environmental and ethical practices. Those considerations are essential as we make the shift to electric transportation.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Transparency in the Supply Chain</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Many pieces get hidden from the average consumer within the supply chain for energy and transportation. With both gasoline for cars and the materials used in the batteries of electric vehicles, transparency remains a challenge. We need better labeling and reporting to know where our products come from, because that awareness allows us to make informed choices, not only for environmental reasons but also to support ethical and responsible sourcing.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Public Transportation</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The lack of robust public transportation networks, especially in the Midwest and Southeastern United States, forces many to rely on personal vehicles. However, expanding and improving public transportation could significantly reduce congestion, pollution, and the need for massive parking lots in urban areas. Achieving a well-balanced transportation system that combines individual and public options remains a challenge yet to be overcome.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Walkable Cities</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The issues with transportation issue also extend to city planning and the use of land. Deciding whether we want to continue sacrificing valuable space for parking lots or promote walkable cities that will reduce our reliance on cars is a balancing act, and the choices we make today will have consequences for future generations. This complexity highlights the need for thoughtful, integrated solutions, considering the environment, society, and economics.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Maintaining Existing Infrastructure</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> We often rush into building new infrastructure before adequately maintaining existing systems. We must prioritize maintenance and repair to ensure the longevity of our transportation networks and reduce costs and environmental impact in the long run. In essence, addressing the wicked problem of transportation requires a multifaceted approach, incorporating sustainability, ethical considerations, and urban planning for a better future.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Maintenance in Transportation</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Maintenance for transportation still tends to get overlooked in the planning process, leaving far-reaching implications. It is easier to secure funds for capital budgets than to get funding for ongoing operational expenses. Capital expenditures have the allure of job creation and development, making them more appealing to budget approvers. Unfortunately, maintenance often falls by the wayside despite its critical role in preserving and extending the life of our transportation systems.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Unforeseen Consequences</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The bias towards capital expenditure, driven by political and economic factors, is concerning. When creating impressive new structures gets prioritized, it is easy to lose sight of the need to maintain existing systems. The consequences of this negligence are evident on the roads. A simple blowout caused by the poor condition of a road can lead to severe consequences, from inconvenience to accidents and increased healthcare costs. That is a stark reminder of the vital role of maintenance in ensuring our safety and well-being.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Extreme Weather and Infrastructure Challenges</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Many regions, like St. Louis and Oklahoma City, face extreme weather conditions that wreak havoc on their transportation infrastructure. Asphalts expand and contract under temperature extremes, creating fissures and potholes. These constant shifts necessitate research into more resilient road materials that can withstand the stresses. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Shifting Transportation Modes </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Considering the most efficient modes for moving goods is crucial. Shifting from road transportation to rail can reduce the number of trucks on the road and the associated pollution. Trains are known for their economical and environmentally friendly tonnage transportation, as they can carry a considerable load with minimal fuel consumption. Exploring the potential for rail transportation can significantly impact the overall efficiency of our transportation systems.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Collaborative Planning</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Transportation decisions should prioritize the greater good, not the preferences of the few. Fostering collaboration among multiple stakeholders, including federal and local governments, businesses, and the general public, remains a challenge. Those stakeholders often vie for their share of the transportation budget, further complicating the decision-making process. Budget allocation is influenced by political interests, so the focus must shift from individual gains to what is best for the collective community. We need a comprehensive master plan that does not cater to personal preferences or political influence. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The Complexity of Transportation</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Transportation is a wicked problem that is more intricate than housing and buildings. The many parties involved, from government agencies to private industries, and the relentless battle for funding require a multifaceted approach. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Collaboration</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The wicked problem of transportation demands our unwavering attention and collaboration to ensure a safer, more efficient future for all.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Have a great green day!</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Links and resources</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "https://greenhomecoach.com/how-to-sell-the-value-of-green-homes-and-features/"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> Green Home Coach Workshop - How to Sell the Value of Green Homes and Features </span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "https://afdc.energy.gov/vehicles/how-do-all-electric-cars-work"><span style="font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> How do All Electric Cars Work</span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "https://www.mckinsey.com/industries/public-sector/our-insights/building-the-electric-vehicle-charging-infrastructure-america-needs"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> Building the electric-vehicle charging infrastructure America needs</span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "https://rmi.org/the-ev-battery-supply-chain-explained/"><span style="font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> The EV Battery Supply Chain Explained - RMI</span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "https://www2.deloitte.com/us/en/insights/industry/public-sector/transportation-trends.html"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> Transportation Trends 2022-2023 </span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "https://www.bts.gov/product/transportation-economic-trends"><span style="font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> Bureau of Transportation Statistics</span></a><span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p>

Episode thumbnail for How to Pay for Better Homes with Kerry Langley and HomeBuck$

September 27, 2023

How to Pay for Better Homes with Kerry Langley and HomeBuck$

<p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> It is hard to talk about how our homes impact our health, well-being, and climate when so many people still struggle to afford the cost of buying their own homes.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Today, I bring you a solution cultivated by Kerry Langley, an industry colleague I have known for quite some time. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> I’m Marla, the Green Home Coach, and I invite you to lean in and pay attention as you discover how his financial modeling tools and software can help you unlock the doors to a brighter financial future and lead you to the home you deserve!</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> I am so excited to have Kerry share his insights today! They will allow you to approach your housing journey with a fresh perspective and attain outcomes you may never have thought possible.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Getting to know Kerry</span><span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Kerry Langley is a financial math enthusiast. With a career spanning 38 years in mortgage banking, he used to cater to millionaires with complex financial dealings. However, the 2008 recession took him from thriving to struggling and led him to re-evaluate his approach. After talking to a friend who worked at Merrill Lynch, he felt inspired to explore opportunities that could benefit a broader audience. So he transitioned to high-performance homes and green buildings, even though he had limited knowledge about green and energy-efficient concepts. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Making Green Living Financially Accessible</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Kerry began a mission to make sustainable, green living financially accessible. He partnered with various organizations to create EarthCraft House, a certification program promoting green homes. That endeavor led to the development of his green mortgage software, Home Bucks, to help consumers identify ways to improve their homes, enhance energy efficiency, and reduce the total cost of ownership.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Creating Home Bucks</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Even though he lacked experience in software development, Kerry still embarked on developing a software tool. The result was a groundbreaking tool called TCO (Total Cost of Ownership), which he later trademarked under the name Home Bucks. This innovative tool aims to empower consumers to live in homes that may seem out of their budget range by optimizing financial aspects. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Making Green Choices affordable</span><span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Through Home Bucks, Kerry demonstrated how buyers could incorporate items like solar panels into their mortgage, lower their interest rates, and ultimately reduce their total cost of ownership without straining their initial budget. His practical approach dismantled the misconception that sustainable living was financially out of reach and reinforced the idea that green choices could, in fact, be affordable.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The EarthCraft House Certification Program </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> After being approached by the Atlanta Home Builders Association and the Southface Institute, Kerry partnered with them to develop a green mortgage and got involved with the EarthCraft House certification program. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Enhancing Energy Efficiency</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Kerry's approach to green homes includes the integration of solar panels, improvements in insulation, installation of energy-efficient appliances, and upgrades to windows. He aims to demonstrate that achieving sustainability and energy efficiency does not necessarily come with a higher price tag. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Addressing Misconceptions About Green Homes</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> One of the challenges Kerry encounters is the prevailing misconception that green homes are expensive and unattainable. Through his meticulous financial modeling and calculations, he debunks that myth. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Creating Long-Term Wealth</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Kerry helps his clients make informed decisions about their homes, which is their most significant investment. He firmly believes that with careful consideration and a comprehensive understanding of the financial aspects, individuals can build long-term, multi-generational wealth through homeownership. His approach also involves smart financial planning.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The Importance of Thoughtful Home Buying</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Kerry emphasizes the importance of thoughtful consideration when buying a home. He points out that people often spend significant time and effort choosing appliances or home decor, yet they fail to pay the same attention when buying a home.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Indoor Air Quality Matters</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Indoor air quality frequently gets overlooked unless health issues arise. However, as families grow and parents become more concerned about the health of their loved ones, questions about indoor air quality, chemicals, and other factors come to the forefront.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Empowering Families</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Young families, in particular, are challenged in the current housing market due to rising home costs. Kerry believes that by optimizing their budget and considering energy-efficient options, families can make more informed decisions and create a better living space for their loved ones.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Maximizing Resources</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Starting a family tends to trigger a shift in priorities, so parents are more inclined to question the safety of chemicals in the home, off-gassing from cabinets, and other potential hazards. Aware of the lack of resources and guidance for addressing those concerns, Kerry understood how young families navigating the housing crisis could benefit from learning how to maximize their resources.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> A Wise Investment</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> It is wise to invest in an asset that appreciates over time rather than investing in items that can depreciate. A home is generally the most substantial investment people ever make. Therefore, making thoughtful decisions that provide a comfortable living space and contribute to long-term financial stability is crucial.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Exploring the Home Bucks Model</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The Home Bucks model takes several factors into account, including the price of a home, the commission structure, the current home performance, and potential improvements in energy efficiency and sustainability. It aims to calculate the total cost of ownership while considering all of those elements.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Driving Down Interest Rates</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> A key aspect of the Home Bucks model is its ability to lower interest rates, which significantly impacts the overall cost of homeownership. By optimizing various financial factors, Home Bucks can often reduce interest rates by one to one-and-a-half percent, resulting in substantial long-term savings for homeowners.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Flexible Financing Options</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Home Bucks evaluates all possible financing options, not limiting itself to traditional mortgages. It considers point-of-sale financing for home improvements and various strategies. By analyzing their financial picture, Home Bucks helps its clients make the most cost-effective choices for their circumstances.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Paying Off the Mortgage Faster</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> A unique feature of the Home Bucks model is how it helps clients pay off their mortgages faster without additional payments. So, some homeowners can save money by shaving off significant years from their mortgage term.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> A Unique Model</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The Home Bucks model is unique in that it has the ability to transform people's financial outlooks while also enhancing the feasibility of green and energy-efficient homeownership.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Have a great green day!</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Links and resources:</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "https://greenhomecoach.com/how-to-sell-the-value-of-green-homes-and-features/"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> Green Home Coach Workshop</span></a> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> - How to Sell the Value of Green Homes and Features </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "https://greenhomecoach.com/do-you-know-your-total-home-ownership-cost/"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> Do You Know Your Total Home Ownership Cost </span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "https://greenhomecoach.com/3-ways-real-estate-pros-can-be-change-agents/"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> 3 Ways Real Estate Pros Can Be Change Agents </span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "http://www.greenhomesmatter.com/5-min-tco-flex.html"><span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> TCO Flex</span></a> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> (Total Cost of Ownership) </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Connect with Kerry and Homebuck$</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "http://www.greenhomesmatter.com/homebuck.html"><span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> HomeBuck$</span></a></p> <p> </p>

Episode thumbnail for ESG - Building Real Value or Political Lightning Rod with Tony Pratte

August 23, 2023

ESG - Building Real Value or Political Lightning Rod with Tony Pratte

<p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> In a world of evolving priorities and rapidly changing investment landscapes, three letters have ignited discussions that resonate far beyond the financial realm: ESG. Environmental, Social, and Governance is a trifecta of influence shaping how businesses get scrutinized, evaluated, and ultimately endorsed. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> ESG has grown into a juggernaut of consideration, designed ostensibly to gauge a company's commitment to the planet, its people, and its principles. However, as the spotlight has intensified, so have the debates surrounding its genuine impact. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> I'm Marla, the Green Home Coach, here to guide you in navigating the labyrinth of ESG with fresh insight and an open mind! I am delighted to have</span> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #222222; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Tony Pratte of the Sound Room,</span> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> join me to share his viewpoint as we discuss ESG and unravel its meaning.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The Meaning and Impact of ESG</span><span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> ESG is not just a buzzword but a framework that evaluates how a company performs in areas beyond financial metrics. ESG is a lens through which companies get scrutinized for their environmental practices, social responsibility, and corporate governance. It is significant for investors seeking to align their portfolios with ethical and sustainable values. However, much complexity and subjectivity are still involved in measuring those factors accurately.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Navigating the Challenges</span><span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The challenges inherent in implementing ESG criteria include the potential pitfall of greenwashing, where companies manipulate or exaggerate their ESG efforts to appear more environmentally and socially conscious than they are. The lack of standardized reporting and varying interpretations of ESG metrics can make it difficult for investors to make informed decisions. Furthermore, the skepticism that ESG can evoke makes one wonder whether some corporations genuinely embrace these principles or are merely jumping on the bandwagon.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Balancing Profit and Purpose</span><span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Balancing profit with purpose is a central theme when addressing the tension between financial success and ESG commitments because companies can indeed be both financially successful and socially responsible, and companies with strong ESG practices often have a competitive edge, attracting consumers, investors, and even talented employees who align with their values. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> A Paradigm Shift in Business</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> ESG considerations drive companies to adopt sustainable practices, create social impact, and enhance governance structures. There are many real-world examples of companies embracing ESG principles and reaping benefits like reputation, customer loyalty, and innovation. ESG has catalyzed a shift towards purpose-driven business models, redefining success beyond monetary gains.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> ESG on a Personal Level</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Individuals can contribute to the ESG movement in their personal lives with conscious consumption, ethical investment choices, and supporting companies aligned with their values. Education and awareness are essential to inform consumers because informed consumers can drive demand for responsible products and services. We need to understand that ESG is not solely a corporate endeavor. It is a collective effort that begins with small, intentional actions.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> A Call to Embrace the Potential of ESG</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The potential of ESG is crucial for positive change. Despite its complexities and controversies, ESG allows for a more sustainable and equitable future. So it is essential to engage with ESG discussions, ask critical questions, and support companies genuinely committed to making a difference. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Diverse Board Composition and Qualifications</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> When examining the composition of a company board concerning ESG, some instances prompt the consideration of whether the lack of banking expertise could impact board decisions. That raises questions about the percentage of board members with banking experience and the potential implications for decision-making.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Risk Management and Consequences</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Tony points out a scenario where poor risk management led to the approval of loans that could not get repaid, exposing an oversight in the ESG efforts of the company. That highlights the importance of evaluating the actual practices and consequences linked to ESG strategies because potential unintended outcomes can arise, even with well-intentioned ESG initiatives.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Direct and Indirect Links in ESG Impact</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Various indirect links and unintended consequences could emerge when exploring the nuanced connections between ESG and outcomes. Those unintended consequences can arise when companies prioritize meeting ESG criteria over qualifications or expertise. That underscores the complexity of measuring the impact of ESG and how different motivations behind ESG integration can lead to contrasting outcomes.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> ESG and Energy Policy Considerations</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> ESG discussions often intersect with debates about fossil fuels and renewable energy. That is why we need comprehensive energy policies to consider environmental and economic factors.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> ESG and Green Building Integration</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Certified green buildings align with ESG goals and contribute to sustainability and societal well-being. Green buildings lower risk, offer quality assurance and positively impact energy consumption and occupant comfort. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Balancing Perspectives and Encouraging Dialogue</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Individuals need to have a balanced perspective and open dialogues in the ESG discourse. Tony and I are willing to engage in productive conversations despite our differing viewpoints, and we encourage listeners to seek understanding, ask questions, and communicate the benefits of ESG efforts to foster positive change. </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Have a great green day!</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Links and resources: </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "https://www.linkedin.com/pulse/httpswwwonpassivecomreg5f3lanprn4obqpvqidkkzw3d3d-peter-ramula/?trk=articles_directory"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> What AI and IoT can do for smart homes </span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "https://xailient.com/blog/why-are-ai-enabled-smart-home-products-the-next-big-thing/"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Why Are AI-Enabled Smart Home Products the Next Big Thing? </span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "https://www.thesoundroom.com/"><span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The Sound Room</span></a> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> (where Tony works) </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "https://greenhomecoach.com/smart-home-connected-home-with-tony-pratte/"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Smart Home, Connected Home</span></a> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> with Tony Pratte </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "https://greenhomecoach.com/gift-of-a-no-touch-home-with-tony-pratte/"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Gift of a No-Touch Home</span></a> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> with Tony Pratte </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "https://greenhomecoach.com/o-touch-home-control-with-tony-pratte/"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> No Touch Home Control</span></a> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> with Tony Pratte </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"><a style= "text-decoration: none;" href= "https://greenhomecoach.com/the-future-of-green-design-and-home-technology/"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The Future of Green Design and Home Technology </span></a></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 8pt;"> <span style= "font-size: 8.5pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span></p>

100 total episodes available

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What is Everyday Green Home?

The Everyday Green Home Podcast helps you GET the value of green: for you, your family and your community. Whether its green homes, green living or the people who make it happen, join Marla Esser Cloos to learn how green and sustainability practices and products work for you.

How often does this podcast release new episodes?

This podcast updates inactive.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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