Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

Everything Clicks
Claim This Podcastby Shamir Duverseau
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Podcast Overview
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
Language
🇺🇲
Publishing Since
4/2/2025
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Recent Episodes

June 25, 2026
The Marketing Operations Problem That Starts With Your Martech Stack
<p>Marketing technology promised you didn't need IT. That was the myth that started the war. </p><p>In this solo episode, Shamir draws on past guests' expertise about why the marketing and IT divide exists, what it's costing your organization, and the specific moves that actually close it.</p><p>From martech tool limitations to the flywheel framework that only works when both teams are pushing, you'll walk away with a clearer picture of why marketing can't deliver great customer experiences alone… and what to do about it.</p><p>=== In this episode, you'll hear from:</p><p>- Ravi Chandramouli, Director of Solutions Engineering, Smart Panda Labs — LinkedIn:<a href="https://www.linkedin.com/in/ravi-chandramouli/"> https://www.linkedin.com/in/ravi-chandramouli/</a><br>- Tom Leddy, Technical Architect Director, Salesforce — LinkedIn:<a href="https://www.linkedin.com/in/tomleddy/"> https://www.linkedin.com/in/tomleddy/</a><br>- Vijay Chittoor, Co-founder & CEO, Blueshift — LinkedIn:<a href="https://www.linkedin.com/in/vijaychittoor/"> https://www.linkedin.com/in/vijaychittoor/</a><br>- Jose Bergiste, VP of Software Engineering, Fidelity — LinkedIn:<a href="https://www.linkedin.com/in/bergiste/"> https://www.linkedin.com/in/bergiste/<br></a><br></p><p>=== Listen to the full episode to learn:</p><p><strong>1:00 </strong>- Why martech tools create a false sense of independence from IT</p><p><strong>4:30</strong> - What misalignment between marketing and IT is actually costing you</p><p><strong>9:00</strong> - The flywheel model that replaces the funnel — and why it needs both teams to spin</p><p><strong>12:30</strong> - How to build a real collaborative relationship with your technical counterparts</p><p><br>=== About the Everything Clicks podcast:</p><p>Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.</p><p><br>📣 Subscribe now for more insights on creating digital experiences that convert.<br> 📱 Follow me on LinkedIn:<a href="https://www.linkedin.com/in/shamirduverseau/"> https://www.linkedin.com/in/shamirduverseau/<br></a> 🌐 Smart Panda Labs:<a href="http://www.smartpandalabs.com"> www.smartpandalabs.com</a></p>

June 18, 2026
The CX Leadership Gap Most Companies Still Haven't Closed - Aurelia Pollet
<p>CarParts’ Senior Director of Customer Experience Aurelia Pollet reveals why most companies lack holistic CX leadership and how this creates a gap between customer expectations and reality.</p><p>Learn why mystery shopping your own brand is crucial, how to balance technical expertise with customer advocacy, and why email marketing is far from “dead.”</p><p>Get practical insights to help you create seamless experiences that prevent the 59% customer drop-off that happens after just one negative interaction.</p><p>=== Listen the full episode to learn:<br>- Why having "everyone responsible" for CX means no one actually is<br>- How live listening sessions with the C-suite beat any journey map<br>- The "is it good enough?" framework for cutting through design debates<br>- Common AI implementation mistakes that quietly hurt customer experience<br>- Why email isn't dead — but coupon-only strategies are training customers wrong<br>- How to close the loop on NPS surveys and bring the human touch back</p><p>=== Connect with Aurelia:<br>LinkedIn: https://www.linkedin.com/in/aureliapollet/<br>CarParts.com: https://www.carparts.com/</p><p>=== Resources:<br>Article: How CarParts.com leverages CDP tech to create customer-centric experiences: https://searchengineland.com/how-carparts-com-leverages-cdp-tech-to-create-customer-centric-experiences-343302</p><p>=== About the Everything Clicks podcast:<br>Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.</p><p>📣 Subscribe now for more insights on creating digital experiences that convert.<br> 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/<br> 🌐 Smart Panda Labs: www.smartpandalabs.com</p>

June 11, 2026
Why B2B Stole the Wrong Lessons from B2C and How to Fix the Post-Click Experience - Tas Bober
<p>Tas Bober is the Founder of The Scroll Lab at Delphinium Solutions, a B2B SaaS landing page consultancy whose clients include Calendly, Freshworks, and 40+ others. She spent 15 years in-house managing over 400 websites before going solo to fix the post-click problem she kept running into as a buyer.</p><p>In this episode, Tas explains why B2B borrowed the wrong things from B2C, why optimizing for conversions means you've already optimized too late, and what it actually takes to build landing pages that match how B2B buyers make decisions.</p><p>You will hear:</p><p>- Why the average B2B sales cycle runs 211 days and requires 76 brand touches, and what that means for how you measure success</p><p>- How Tas used a six-page business case to get $50,000 of ZoomInfo approved internally, and why that same framework is what B2B landing pages should be doing</p><p>- What information consumption signals tell you long before a form fill ever happens</p><p>Learn how to close the information gap between what buyers need to decide and what most B2B pages actually give them.</p><p>=== Connect with Tas:</p><p>- LinkedIn: https://www.linkedin.com/in/tasbober</p><p>- Website: https://delphiniumsolutions.com/</p><p>=== About the Everything Clicks podcast:</p><p>Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.</p><p>📣 Subscribe now for more insights on creating digital experiences that convert. </p><p>📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ </p><p>🌐 Smart Panda Labs: www.smartpandalabs.com</p>
54 total episodes available
Recent guests on Everything Clicks
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Adam Persing
Guest
Kristen Moore
Guest
Alanna Broderick Walker
Guest
David Raab
Guest
Assunta Anif
Guest
Ingrid Milman Cordy
Guest
Jose Bergiste
Guest
Tim Megginson
Guest
Megan Hix
Guest
Alex Yakimov
Guest
Claire Luoto
Guest
Ryan Shinn
Guest
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Frequently asked questions
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- What is Everything Clicks?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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