A weekly podcast from the Gobbledy Newsletter's Jared Blank about how marketing shows up in places we don't always expect. One VP of Marketing called it "not boring!" (Thanks?)
gobbledy.substack.com (https://gobbledy.substack.com?utm_medium=podcast)
You should be thinking about crisis communications even if your boss isn't going to a concert
Tech companies don't usually think about crisis communications as part of their PR plan, but when a crisis hits, they wish they had thought about it.
Today on the show, I speak with Melissa Golden, EVP at Weber Shandwick, about how companies should think about their crisis communications strategy, how it's part of a bigger reputation strategy, and why that planning should happen way before you ever talk to a PR agency about placing articles in the media.And yes, we talk about what to do if your CEO is caught doing something they probably should not have been doing. There's a plan for that...
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit gobbledy.substack.com/subscribe (https://gobbledy.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)
23 Jun 2025
Why does the AI message resonate so much in tech?
Data engineer Nik Suresh discusses the overblown marketing surrounding AI and whether sentiments have shifted a year after his viral essay, in an interview with Jared Sagelett.
9 Jun 2025
Can you steal another company's packaging?
Attorney Marc Reiner discusses the legal boundaries of copying product packaging, explaining why marketers often have more freedom than they realize in mimicking existing designs in an interview with the host.
9 May 2025
[Podcast] Musicians Are Marketers Too...
Children's musician Laurie Berkner discusses how she approaches marketing her music to children, including audience replenishment and positioning in a crowded field, in an interview with host Gobbledy.
2 May 2025
How does a political magazine market its ideas to legislators?
David Dayen, Executive Editor at The American Prospect, discusses how the magazine markets policy ideas to legislators, influencing policy decisions in this interview.
25 Apr 2025
How airlines discovered that product segmentation could knock out competitors
The episode explores how airlines now segment customers and offer tailored products, moving beyond basic first class and economy options to gain a competitive edge.
18 Apr 2025
How does a place of worship use marketing to attract new members?
Host Gobbledy interviews Rabbi Eric Solomon about how Beth Meyer Synagogue uses marketing strategies to attract new members and adapt to changing attendance trends in religious institutions.
11 Apr 2025
What does Wall Street expect from a company's marketing team?
Gary Schnierow, VP of Investor Relations at Build-A-Bear Workshop, discusses Wall Street's expectations for marketing teams with host, revealing that financial results are the primary metric used to evaluate marketing effectiveness in this interview.
4 Apr 2025
How to sell your business for $300 million and take home $0
Venture capitalist Amit Shah explains to host Jared Dillian how founders can end up with nothing after selling their business for a large sum, highlighting the importance of understanding venture capital investments in this interview.
28 Mar 2025
Two cautionary tales about raising too much funding
Jared Sagelett analyzes the financial structures of The Skimm and Food52, revealing how decisions led to business decline in this cautionary tale episode.
21 Mar 2025
Do marketers understand enough about finance...and maybe Southwest Airlines was right?
The hosts discuss Southwest Airlines' marketing decisions and explore how financial structures influence marketing strategies, providing insights into business and marketing alignment.
26 Jul 2022
Episode 6: Parry Malm, CEO of Phrasee
Parry Malm, CEO of Phrasee, discusses how his company's software optimizes email marketing copy to be less promotional in an interview with the host.
13 Jul 2022
Episode 5: Shirin Oreizy Talks about Behavioral Science & Marketing
Shirin Oreizy of Next Step explores behavioral science concepts, providing marketers insights on ethically improving campaigns in this interview with the host.
21 Jun 2022
Episode 4: Nick Green Talks about Golf Marketing and Dealing with Well-Funded Competitors
Golf marketing consultant Nick Green discusses the conflict between the PGA and LIV golf tours with the host, examining how companies should respond to well-funded competitors in this interview episode.
7 Jun 2022
Episode 3: Mike Nelson of Really Good Emails
Mike Nelson of Really Good Emails discusses the evolution of email marketing and the challenges marketers face in embracing vulnerability and innovation in their work in an interview with Jared Sagelett.
23 May 2022
Episode 2: Brandon Young of Seller Systems
Brandon Young of Seller Systems discusses how a website should function as a sales page, offering valuable insights for software companies in this interview.
6 May 2022
Episode 1: Joanna Wiebe from Copyhackers
Joanna Wiebe of Copyhackers discusses the unique challenges of crafting effective copy for software companies and convincing leadership teams of its importance in an interview with the host.
Who has been a guest on Everything Is Marketing
Names identified in recent episode analyses. Showing up to five guests.
Nik Suresh
Marc Reiner
Laurie Berkner
David Dayen
Rabbi Eric Solomon
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
15 ratings
Podcast Authority Score: 16 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
12
Social presence
0
YouTube
0
Engagement
51
Contact Everything Is Marketing
Guest appearances
Books guests
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