Sister podcast to the Everything AI in Travel podcast, in this show we look at the other topic that will define the rise and falls in travel both in the now and years to follow.
Building a content engine for a travel brand with Gary Gumbleton from Ocean Holidays Group
He built a travel content engine…with one person and a podcast.
In this episode of the Everything Social Media in Travel Podcast, I sit down with Gary Gunton (Ocean Holidays) to break down one of the most practical and scalable content strategies I’ve seen in travel.
We cover:
How Gary runs an in-house “agency” across multiple travel brands
Why he’s ditched the word podcast and calls them “shows” instead
Turning 1 episode into 30+ pieces of content
The smartest way to use content to open doors with partners
Why most travel brands still don’t understand storytelling
Building personal brands inside a company
And how live shows + short form could reshape travel marketing
Plus, Gary shares a powerful story about burnout, depression, and recovery — and what he learned on the other side.
If you’re building content in travel (or trying to), this is a must-watch.
👇 Subscribe for more conversations with the people actually doing the work.
23 Mar 2026
He doesn’t look like a TikTok star…but more than 70% of Walter Biscardi Jnr's $9M in travel sales came from TikTok.
In this episode of Everything Social Media & Travel, I sit down with Walter Biscardi from Where’s Walter Travel to unpack how he built a serious travel business off the back of social media — without chasing vanity metrics, doing hard sells, or acting like a stereotypical “creator.”
We get into:
- How Walter went from CNN / Emmy-winning producer / agency owner to travel advisor
- Why TikTok Lives have become the biggest growth engine in his business
- How a creator with just 29,000 followers can still drive millions in bookings
- Why he hides his phone number and makes prospects book a call first
- His “don’t sell” approach — and why it works better than the hard close
- How his host agency KHM and CRM Tern helped him scale
- Why social should create a flywheel, not just a funnel
If you run tours, travel, or any service business and want to understand how trust, content, and consistency turn into revenue — this one is packed.
If you are a creator who is looking for how to earn 6 figures on social, this is for you.
(https://gamma.app/docs/Creator-Marketing-gets-measured-in-Palau-oicfv54zvjq0ckb?mode=doc)
👇 Follow Walter: Where’s Walter Travel on TikTok / YouTube / Instagram
🔔 Subscribe for more episodes on creators, formats, ads, and what’s actually working in travel social.
18 Feb 2026
John O'Sullivan went from tour guide to a creator led media company where tours are just one product line
Tour guides should dominate social. Most just won’t press record. This episode is for every tour operator who’s ever said: “Yeah… I should do more on social.”
John O. Sullivan (One Minute Tours / Depot Adventures / Hidden Middle) is the guy who actually did it — from tour guiding in Europe to walking the streets with a gimbal building One Minute Tours into a creator-led media business that has tours as just one of the revenue generating products.
We unpack the craft (and the business model), plus the Amazon lockdown tours, the viral dam moment, and why “great content” still needs the right distribution.
John explains the exact format he uses to turn hyper-local stories into millions of views — and how tour operators can copy the principles without copying the style.
Topics: filming confidence, movement hooks, repeatable formats, content moats, local algorithm advantage, reposting, and turning social into a media business.To get your hands on your free trial of Videreo, check out our most recent case study (https://videreo.com/go/QGhf9bvqjgOh) with details on the free trial here. (http://videreo.com/pricing)
12 Feb 2026
Madison Rifkin teaches us that viral inspiration is everywhere if you have your eyes and ears open
Today I’m joined by Maddie Rifkin, a builder who’s been doing standout work at the intersection of travel + creators + social distribution.
We talk about:
Why she started throwing pre-conference golf days (relationship cheat code)
How her first company began as a bike lock at 12, then pivoted through scooters into travel
The real play for short-term rentals: sell the destination, not the hot tub
“ROI thinking” that kills great ideas (including a Taylor Swift ticket stunt that went huge)
Creator retreats and how local operators can plug in (often by simply comping the experience)
Why operators should stop letting OTAs own the creator relationships and content
What PopFly actually is, and how it helps local tour operators work with creators without the chaos
If you’re a tour operator, activity business, or experience brand and social still feels like an afterthought, this one’s your wake-up call.
If you are looking for the case study or free trial of Videreo you can find that here (https://gamma.app/docs/Creator-Marketing-gets-measured-in-Palau-oicfv54zvjq0ckb)
4 Feb 2026
Justin Buzzi on building organic social media to 300M views per year, for a tour business
New show, new obsession: social media.
For episode one of Everything Social Media and Travel, I’m joined by Justin Buzzi — founder of Get Up And Go Kayaking, now at 32 locations, averaging 300M organic views per year over the last three years.
We unpack what actually drives that kind of reach:
Why “followers don’t matter” anymore
Posting 3x/day across major platforms (and why volume wins)
The banger bank: reposting what works, without shame
How to recruit micro-creators using burner accounts + local tags
Incentives for guides and franchisees to capture content consistently
The blend: Google still drives the majority, but social is a serious revenue channel
If you sell tours, activities, or experiences, this is a practical blueprint for building attention — and turning it into bookings.
Get Up and Go Kayaking Instagram: Instagram (https://www.instagram.com/getupandgokayaking/)
Follow or contact Justin: Justin Buzzi | LinkedIn (https://www.linkedin.com/in/justinbuzzi/)
See the Videreo case study and start your free trial here: https://gamma.app/docs/Creator-Marketing-gets-measured-in-Palau-oicfv54zvjq0ckb (https://gamma.app/docs/Creator-Marketing-gets-measured-in-Palau-oicfv54zvjq0ckb)
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