- 15
- Episodes
- 2
- Transcribed
- 2020
- First episode
About Evil Crazy Genius
Brilliant Brains about Marketing Hacks, Business Growth, Psychology Secrets, and Golden Nuggets for a Successful Life. Find a mentor you've always wanted. True stories from the outliers. Wildest experiments, daring schemes, bold actions. Life-changing insights. And, out-of-this-world results. You'll wanna hear this.
- Publisher
- Alisa
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 19 Oct 2020
- Latest episode
- 13 Mar 2021
Latest episodes
2 of 15 episodes have a transcript.
13 Mar 2021
Sell Anything to Anyone w/ David Angel
This episode’s guest is David Angel, a Sales Coach that every single salesperson needs to hear. - Starting as a door-to-door salesman - Sales for your own business - Marketing vs Sales - Don’t be attached to your assumptions and strategy - Social media presence is often more impactful than having a website - Adapt your content to platform’s best practice trends - Don’t learn things by yourself when you can get a teacher - Avid user =/= good content creator - Smart way to be weird and original yet popular - “If you’re looking for a mentor or a coach, you’ll wanna find someone who you won’t be best friends with but someone who’s different to you. Their strengths are your weaknesses.” - How to advance when you feel like you’ve reached the ceiling - Law of Attraction + Confirmation bias in Sales - Does “Fake it till you make it” work? - Why there are some many coaches and mentors? - Anti-Anxiety keywords - Secret to achieving big goals - Prospecting: key DOs and DON’Ts in 2020 - Is it okay to lie to make the sale? - How to close? - Treat each lead with the same energy and input - How to bind resilience and not be affected by rejection? - Excuses, excuses, excuses - Self-sabotaging - Baby mindset - Time hacking Book that will change your life: https://amzn.to/32710th You can find David here: https://shor.by/TheSalesAngel https://www.instagram.com/thesalesangel/ Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/
7 Mar 2021
B2B outreach and getting dates using LinkedIn w/ Dancho Dimkov
This episode’s guest is Dancho Dimkov, Founder of BizzBee Solutions, a consulting company that has worked with 300+ clients and countless projects. He specialises in the B2B world - working with Entrepreneurs, Startups, SMEs. - B2B outreach is an art, not a science - Build relationships casually instead of pitching fast and high-pressure (incremental investment) - Seduce and create intrigue - Ask for permission to proceed - It’s email marketing not email sales - Being a digital nomad - Creating a self-sustainable company - Create your own problems to grow - Superhero mental model - Parkinson’s law - Pareto law - Perfectionism - Why people were cutting the bread before putting it into the fridge - Outreach process formula - Writing a book process and problems - Experience, passion, love are the key success factors to starting a business - Ideal client persona - Complexity is a bad idea - Badass outreach 1-2-3 step formula - Social proof - Using your fortés like being a women in outreach - Using linkedin for dating Book recommendations: Predictable revenue by Aaron Ross Find Dancho here: https://www.linkedin.com/in/dancodimkov/ https://www.bizzbeesolutions.com/ https://www.facebook.com/danco.dimkov Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/ Or add me on Clubhouse: @alisaczar
23 Feb 2021TRANSCRIPT
Guerrilla Marketing Stunts (Mad Men 2.0) w/ Roger Nairn P.2
This episode’s guest is Roger Nairn, the Co-Founder and CEO of JAR Audio, one of the world’s largest podcast production agencies. They help companies like Expedia, Lululemon and Cineplex grow their revenue through ROI-driven podcasts that make meaningful connections between listeners and brands. Roger comes from almost 20 years in the advertising world (working with DDB and Cossette) before building the company. - Guerrilla stunt with 3000 panties on a Lamborghini - Guerilla stunt for egg marketing board of British Colombia - Podcast marketing is a niche skill - How to start a company. SMARTLY. Not engaging in procrastination whatsoever. - Seth Godin - Shipping - Aiming big is more feasible - Serendipity - Depression cure Book recommendations: Grant Cardone - 10X Think and grow rich - Napoleon hill Reboot - Jerry Colona (CEO whisperer) The one thing - Psychocybernatics Out on a wire Autobiography of bob Iger (CEO of Disney) Find Roger here: https://www.linkedin.com/in/rogernairn604?originalSubdomain=ca JARaudio.com Everyone can register for his free webinar (“10 Reasons Why Brands Are Embracing Podcasts”) by visiting [JARaudio.com/webinar](http://jaraudio.com/webinar) Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/ Or add me on Clubhouse: @alisaczar
23 Feb 2021TRANSCRIPT
ROI-driven Podcasting - Marketing, Hacks and KPIs w/ Roger Nairn P.1
This episode’s guest is Roger Nairn, the Co-Founder and CEO of JAR Audio, one of the world’s largest podcast production agencies. They help companies like Expedia, Lululemon and Cineplex grow their revenue through ROI-driven podcasts that make meaningful connections between listeners and brands. Roger comes from almost 20 years in the advertising world (working with DDB and Cossette) before building the company. - ROI-driven podcasting - Creating podcasts for brands - Overcoming skepticism of anything “brand-produced” - Future of podcasting - Technological opportunities of storytelling - https://chartable.com - Paid advertising for podcasts - Marketing for podcasts: 1. PR for podcasts (ex. buzzfeed) - how to create media kit, pitch to the media... 2. Merchandising - get the show featured on the directory on Apple Podcasts, Spotify, Stitcher (they are editorial decisions) 3. Cross-promotion with other podcasts 4. More bucket - using your unfair advantage - The KEY factor to having a well produced podcast that is destined to grow Find Roger here: https://www.linkedin.com/in/rogernairn604?originalSubdomain=ca JARaudio.com Everyone can register for his free webinar (“10 Reasons Why Brands Are Embracing Podcasts”) by visiting [JARaudio.com/webinar](http://jaraudio.com/webinar) Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/ Or add me on Clubhouse: @alisaczar
14 Feb 2021
From Broke to 7 Figures. All about Bootstrapping your service company w/ Michael Georgiou
This episode’s guest is Michael Georgiou, the co-founder at Imaginovation, and the host of Tales from the PROS podcast. I am an avid entrepreneur, creative marketer, passionate business storyteller, and a member of the Forbes Communication Council. We will talk about: - Bootstrapping to 7 figures 100% organically despite having a not unique idea - Tech guy + creative guy -> yinyang make the best partners - Just keep moving forward even though you’re not making enough money and you’re working a lot of hours. Keep pushing. - The biggest problem of bootstrapping - It’s easier to acquire funding if you’re a product business - From 0 to 1M in 5 years - Fluctuations are normal, ride the wave - Take it easy on yourself - Remember your “why” - Humility and Gratitude - Interacting with people who are putting up a front - 25k-30k monthly visitors from organic traffic - Anything is possible - is a good brand if you can deliver - Lead funnels - Linkedin, interactive elements.. - How to find a good mentor?
14 Jan 2021
No BS Marketing and Leadership w/ Raj Goodman
This episode’s guest is Raj Goodman, founder of Goodman Lantern, a content marketing company. He is no stranger to starting companies and has a fresh no-BS approach to marketing. - People buy with emotions but justify with logic - “Tell better stories” - Highest ROI ever - Red Couch - Follow your gut instinct but don’t forget to A/B test - Before launching or making anything A/B test your idea, get clients through the door - The unthinkable aspects of organising hen and stag parties business - Delegation and how to properly do it = the key to success - Leadership pillars Try gopinleads: https://www.gopinleads.com/ Try Goodman Lantern 2h free trial: https://goodmanlantern.com/subscription-sign-up/ Book recommendations: - Don't make me think by Steve Krug - How to win friends and influence people by Dale Carnegie Find Raj here: http://goodmanlantern.com/) https://www.linkedin.com/in/rajanand/ Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/
5 Jan 2021
Impossible Marketing or How to consistently generate a Wow-Factor (Mad Men insight) w/Jason Perelson
This episode’s guest is Jason Perelson, a marketing rebel with a charming Australian accent who starts every campaign with a question: “What would be impossible?”. Jason has spent the last two decades creating extraordinary advertising for huge brands and now he is the Creative Director at creativeXpeople at Synergy Group Australia, which brings to the table a bombastic blend of insights, academia, curiosity and imagination. He also has collected over 25 local and international creative awards to date, including bringing home the coveted Gruen trophy from ABC’s signature advertising series - twice. - Impossible brief - bringing the boldest ideas to execution - Safe = small reward, bold = big reward - Nudge theory in behavioural science - Overcoming fear to achieve bigger results and impact - Boiling frogs - Behaviour = Motivation + Ability + Trigger (Catalyst) - Good products have “what’s in it for me” element - What is creativity? - Rebellious vs safe creativity - “Why not?” (Not “why”) - Litany of fear - Frank Herbert “Dune”: “Fear is the mind killer, it’s a little death…” - Can we recycle work/ideas/projects? - Don’t be afraid to be (seem) wrong & hack against it - Lateral thinking - Reverse Creative Brief - example with Mercedes - Inspiration is contagious - Nothing exists, everything is made up vs Discipline - Kindness is a choice and a dialogue - Reinventing meetings with a retro Volkswagen - Engineering campaign or how they hacked people’s attention in the airport (controlling the room like Clint Eastwood) Book recommendations: https://amzn.to/3obxFGY Find Jason here: https://www.linkedin.com/in/jasonperelson/ Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/
20 Dec 2020
Tales of the Wild West of Marketing (better than Mad Men) w/ Tommy Nolen
This episode’s guest is Tommy Nolen, a marketing expert with the most impressive resume you can probably find. After 25 years in marketing, he has a plethora of unthinkable stories that brought brands to people. Tommy is a pioneer and a leader, he knows the marketing and advertising industry like nobody else does. Nowadays he is a co-founder of The RoundTrip Group (RTG), a marketing, advertising, media, and sales consultancy firm that helps marketers better sell to their customers, agencies better sell to clients, and vendors better sell to agencies. Additionally, Tommy is a Strategic Advisor to Glewed.TV, a privately-owned ad-support video on-demand platform that is revolutionizing the streaming space. Revolutionizing everything he touches runs in his blood. - Why Puerto Rico is a marketer’s dream - The craziest credit card story you’d ever hear - The three pivotal marketeers - Marketing campaigns on location, the offline way - Don’t accept the status quo, question it, and don’t be afraid of grey areas - Fortune favors the bold - Using fake news to your own advantage? - One bad impression has exponentially more power than all the thousands of good impressions - The other 2 billboards troubles and crazily creative solutions - Unexpected electricity bills and stitching billboards together - Hanging huge credit cards from the ceiling in the mall (tutorial) - Starting in the marketing world in the largest independent agency in the world. How marketing was in NYC 1995. - it doesn't matter if 95% is right, people will remember the 1% that’s wrong. Have attention to detail - Having a very deep understanding of all the stakeholders and taking all the variables into account. Do your due diligence. Be thorough in your work. - Working with Nissan - Building loyalty is paramount - Brand should be like a friend to their customers, always being there. - Creating the first in-video game marketing campaign - Be comfortable to be the dumbest guy in the room and still create value - Advice for the times of crisis (life-changing) - People who work hard tend to be luckier. You create your own luck - Don’t hire people that are just like you. You need diversity of thought and different perspectives. Book recommendations: https://amzn.to/37xtHT8 Find Tommy here: Website: www.theroundtripgroup.com LinkedIn: https://www.linkedin.com/company/the-roundtrip-group-llc Twitter: @roundtrip2020 Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/
18 Dec 2020
Hacking the World with Jungian Archetypes and Mental Models w/ Dave Monk
This episode’s guest is Dave Monk, an expert in content marketing and all things podcast. Founder of Podcasts West, host of “12 Hats Radio Podcast”, “The Bunker List” and “The Friendly Futurist”. He is passionate about storytelling and archetypes and finds smart ways to use them for modifying behaviour and building brands. - Nurture vs Nature in development of archetypes - Why antiheroes are more fascinating than heroes - Covid19 = dark cave? - To make worldwide change, this is how you advertise - How archetypes change the game of storytelling - Crazy questions and crazy answers - Biohacking - Todd Sampson - How to apply archetypes to your life? - Why integrating the Shadow so important - Turning weaknesses into strengths - Transcendental quality of archetypes - Greatest paradox of humanity - Neuromarketing (Moran Cerf - bankroller turned neuroscientist) - Societal hierarchy - What makes an alpha an alpha Book recommendations: https://amzn.to/2WrVEWc Find Dave here: http://podcastswest.com.au/ LinkedIn and Instagram @podcastswest Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/
15 Dec 2020
4 steps to Financial Freedom w/ Tony Caine
This episode’s guest is Tony Caine, a Pro Athlete turned Entrepreneur, Business Coach, and host of the Next Level Business Podcast. Having built multiple 7 figure businesses in the finance industry, he has assembled a checklist for a successful and joyful life of financial freedom that anyone can easily implement in their life. It is simple yet powerful. - 4 minutes into pro debut life changing injury - Simply working hard doesn’t get you rich - It’s riskier to work for someone else than working for yourself - 20k into 7 figures in 3 years - 4 points checklist that makes any business successful 1. maximise energy during the day to maximise productivity (health) 2. figure out what you want from life and how much money do you need for it 3. make sure that we earn the money after tax. 4. save money, invest, allocate risk - House hacking - New economy - Building momentum - The happier and the more energetic you are, the more alert you are - No matter how bad you’re doing right now, inch forward a little, this is how you start, this is what works. - Be kind to yourself - Detach yourself from the outcome - Energy source - dreams, not goals - You are pulled towards dreams, but you’re pushing yourself towards goals. Being pulled is easier. Books recommended: https://amzn.to/3aae4mk https://amzn.to/3gOMnk9 Last golden nugget: win-win is the best business model Find Tony here: https://tonycaine.com/ https://www.linkedin.com/in/tony-caine/ Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/
18 Nov 2020
Formula for Transforming your Dreams into Reality & Power of Business Podcasting w/ Phil Pelucha
This episode’s guest is Phil Pelucha, a podcast host of “Billionaires in Boxers”, a growth coach, a digital business connector. Often referred to as the ‘Napoleon Hill’ or even the ‘Tony Robbins’ for podcast business authority coaching, he has worked with many outstanding people like the creators of the movie “The Secret”. He creates a breakthrough when it feels like you’ve reached your ceiling working hard and you’re in need of the next level. - From a fan and a player to selling two sports networks - Monetising podcasts - Benefits of podcasting - Podcast prospecting 101 - Don’t have a goal but a destination - When you’re doing stuff that you don’t love - Reconnect with your essence - Business is a team sport, look around and eliminate negative thinkers - Put yourself out there. Raise your vibration. - Money enhances who you are - You become the person first and then you achieve from that place. (Dress for the “job” you want) - Do more stuff that you like to do even though it’s an unknown entity rather than spending the majority of your time on things you hate but that earn you money - When you’re in alignment with your essence, manifestation becomes so much easier - The universe has a plan for you - “You work hard when life is hard work. When it’s going well, it’s effortless. How to achieve effortless?” - Advice from one of the billionaire mentors - God will never leave you empty. Once you put something down, he’ll give you something better to pick up. But it’s not instant. - In just 3 months Phil’s client went from being in a bad place to 5x Revenue - Formula: 1. Align with your essence 2. Don’t listen to people who haven’t achieved what you want 3. Change your circle - combatting imposter syndrome. Helps with understanding what’s possible. 4. You don’t have to have experience in order to do something very well (Bestselling book by an author who hasn’t read it himself) 5. When you have a tough/doubtful day - get support from peers or read past testimonials. Especially if you respect and admire people who give you verbal appreciation 6. Life is entirely fair. You get out what you put it. 7. There’s no such thing as coincidence 8. Success is not luck. You can’t keep the good man down 9. Do: Tony Robbins Priming Exercise 10. Have 0 expectations. Just put yourself in juicy places and let it arrange itself 11. “SO WHAT?!” - we buy based on how this product going to change our life Books recommended: 1. https://amzn.to/3f7ZSuC 2. https://amzn.to/2UCx9EJ 3. https://amzn.to/3fcI15v 4. https://amzn.to/3kJBctk You can find Phil here: https://www.linkedin.com/in/philippelucha/ https://twitter.com/PhilPelucha http://billionairesinboxers.com/ https://billionairesinboxers.com/done-for-you/ http://billionairesinboxers.com/coaching Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/
30 Oct 2020
Becoming a Great Speaker and Asking Hard Questions w/ Brenden from MasterTalk
This episode’s guest is Brenden Kumarasamy, a Youtuber from “MasterTalk”. Public speaking yoda, life engineer and just one of those funny yet head-screwed-on-well human beings. - How having a small following on Youtube will give you influence - What it feels to have a reverse imposter syndrome - Alisa clearly fangirling about Oobah Butler, again - Status in 2020 - followers or BMW? - Buying followers? - Silly questions - What’s important to you? - Assuming you’ll die young for a strong drive - Karaoke in 8 languages - Easy hack to give a great presentation - How to find your soul tribe - Friendship definition - Always compare yourself to the person who achieved what you wanted - Model your life for success you want to have - The quality of your life is determined by the quality of the questions that you’re willing to ask yourself Book recommended: https://amzn.to/2JnYF6z You can find Brenden here: https://www.instagram.com/masteryourtalk/ https://www.youtube.com/channel/UCBYFP4mZLQovr7W6Si6sueA https://www.facebook.com/mastertalkyt Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/
22 Oct 2020
Creating your own Luck and being a Daredevil w/ Emma Hersh
This episode’s guest is Emma Hersh, an adventurer that was never afraid to face adversity. Not only that but also to succeed in the times of scarcity mindset galore and during very turbulent times. An adapter, a gut instinct follower, and a deaf ear to all the nay-sayers, she is winning every game she joins. * Moving to the US straight after 9/11 * Getting a job in a male-dominated industry * Work opportunities in UK vs the USA * Following your gut * “You get luckier the harder you work” * Flexibility is king * Perfect timing is art or genetics * Do you believe in coincidences? * www.gigleads.uk - freelancing. local. easy. Book that will change your life: https://amzn.to/2J62ddo You can find Emma here: https://www.linkedin.com/in/emma-hersh Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/
20 Oct 2020
10x Your Revenue and coach CEOs w/ Joseph Sudhip
This episode's guest is Joseph Sudhip - World Leading Coach in Business Model Design who causes dramatic transformation with his one-of-a-kind holistic methodology. He is also a host of a podcast named “ Business in 90 seconds” that documents those transformations. "Don’t change the product, change the concept" Topics mentioned in the podcast: - https://www.ayurgifts.com - supplement gifting company - 5 elements exercise, Earthing - How CEOs get to see their business with a fresh set of eyes - He uses 40 business canvases & 60 business patterns - Why businesses have problems? - Theory of the Domain of Knowledge - Difference between Change vs Transformation - Why some people are inquisitive and some are not? - Paving your own way vs Following a blueprint - Mentor vs Coach - Things to consider when reading books (Important!) - Is it giving you a fish or is it teaching you to fish? - Dan Ariely Book that will change your life: https://amzn.to/37U7CPn You can find Joseph here: - Thebusinessmodelcoach.com - https://www.linkedin.com/in/joseph-sudhip-business-coach/ - https://www.instagram.com/joseph_sudhip/?hl=en - https://feeds.buzzsprout.com/1309465.rss Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/
19 Oct 2020
Introduction
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Inside a recent episode
Guerrilla Marketing Stunts (Mad Men 2.0) w/ Roger Nairn P.2
Published 23 Feb 2021 · Transcript excerpt
[…] It was so beautiful. It was so, it was so cool. But also, as you can imagine, people were pretty upset because we were kind of being wasteful for the recycling standpoint. And we're, you know, but it raised a lot of awareness. You know, we got a lot of attention. The news, you know, news media picked it up. […]
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