EVOLVE Commerce Club connects senior commerce leaders, founders, advisors and operators across the world. Here you’ll find conversations on Global Commerce, Retail, D2C, B2B, AI, Leadership, Growth and what’s next for global markets.
We got 2 series: (1) in EVOLVE Voices, we talked about how people shop and how retail works, with the people powering global commerce today. (2) In EVOLVE Commerce Talks, we explore the systems, tools and solutions that can create the growth of tomorrow.
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Voices 53 - What makes a category a category and how premium emerges
EVOLVE Commerce Club Voices Podcast is where we explore how people shop and how retail works, with the people behind global commerce today.
Categories are the spinal structure of retail: they shape inventory, reporting, team structure, and performance. Every operator has dealt with them from day one. But where do categories actually come from, and what really defines them: seasonality, repurchase cycles, long tail vs short tail, value perception?
In this episode, we look at the underlying criteria that group purchases into a category and why those patterns matter for both consumer behaviour and commercial outcomes. We also explore how some retailers build premium on top of pure function, creating experiences that lift the category and deepen its value.
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9 Oct 2026
Voices 52 - AI in Retail: the Untapped Potential
EVOLVE Commerce Club Voices Podcast is where we explore how people shop and how retail works, with the people behind global commerce today.
AI is everywhere in retail but most organisations still use it to optimise costs, not to unlock growth. In this episode, we explore the real untapped potential: AI reshaping discovery, search, and personalisation, and what that shift could mean for how brands actually grow.
Joining us is Sander Ardinois, Executive AI & Data Advisor and former VP of AI at H&M Group and Director at Nike, who's spent decades building AI inside retail operations and has a clear view of just how much further it can go.
Want to join the #01 community of senior commerce leaders spanning 48 markets? Request your application today: https://www.evolve-community.com/ (https://www.evolve-community.com)
Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: https://evolvecommunity.beehiiv.com/subscribe (https://evolvecommunity.beehiiv.com/subscribe)
👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!
24 Jul 2026
$20M a Day. On the Blockchain. From Brazil. | Márlyson Silva, Transfero
Márlyson Silva is the co-founder and Chairman of Transfero, a blockchain financial infrastructure company headquartered in Crypto Valley, Switzerland. They created BRZ, the largest non-dollar stablecoin in the world, and have since expanded to Argentina and Chile.
In this episode we dig into how Transfero was built, the logic behind expanding currency by currency across Latin America, how stablecoins are becoming the infrastructure for cross-border commerce, and what Márlyson sees coming in the next five years that most of the market is not yet pricing in.
Commerce Talks is a podcast by EVOLVE where we bring founders of agencies and technology companies in commerce and dig into what they built, the decisions they made, and the thinking behind it all.
Learn more about EVOLVE at www.evolve-community.com (http://www.evolve-community.com)
Who has been a guest on EVOLVE Podcasts
Names identified in recent episode analyses. Showing up to five guests.
Arthur Bizdikian
Arthur Gardner Smith
Abha Galewale
Mariella Abdo
Paul Meinshausen
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
15,863
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
7 ratings
Podcast Authority Score: 64 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
84
Social presence
0
YouTube
76
Engagement
32
Contact EVOLVE Podcasts
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about EVOLVE Podcasts
Who hosts EVOLVE Podcasts?
Edilsa Bueno and Mayssa Nasr and Beatriz Mello host the show. Published by EVOLVE Commerce Club.
How often do new episodes come out?
The show publishes bi-weekly, based on its RSS feed.
Does EVOLVE Podcasts take guests?
Yes. Guests have been identified in episode analyses.
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