Executive Insights by Mediacorp
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Podcast Overview
<p>Executive Insights are designed to help you learn more about the best practices in the marketing landscape so that your brand can better engage your desired audience.<br><br></p> <p>The views and opinions shared during this podcast series are those of the hosts and guests and do not necessarily reflect the views of Mediacorp Pte. Ltd. or its group of companies.</p>
Language
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Publishing Since
3/14/2023
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Recent Episodes
September 19, 2025
Unlock campaign performance with AI
<p>Discover how AI and leading data platforms are reshaping campaign measurement and performance. Learn how brands and marketers are using intelligent tools to optimise social, video, and omnichannel strategies – turning data into impact across the full customer journey.</p> <p>Speakers<br>Justin Keh, Director, Channel Partnerships (APAC), Mastercard<br>Lyn Lim, Head of Commercial Growth, Kantar Consulting<br>Carey Loh, Client President, WPP Media</p> <p>Host <br>Tim Xu, Lead, AI Products & Solutions, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>
August 21, 2025
Marketing through uncertainty: agile strategies with data-driven precision
<p>Trade tariffs, disrupted supply chains, and economic instability are rewriting the marketing playbook. Join us to explore how brands can remain agile, optimise media spend, and adapt campaign strategies in real-time. Discover how to turn market volatility into opportunity using data-driven insights, dynamic content strategies, and smart resource allocation.</p> <p>Speakers<br>Ian Loon, CEO (Media & Digital, Singapore) and Chief Transformation Officer (Southeast Asia), Publicis Groupe<br>Debra Soon, Group Head of Brand, Communications, Marketing & Experience, Singlife<br>Paul Soon, CEO, MullenLowe Singapore and China<br>Jacqui Lim, Chief Commercial Officer, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>
July 31, 2025
Ride the live commerce boom
<p>Social commerce GMV for South-east Asia is expected to reach US$85 billion by 2027. Discover how live commerce reshapes online shopping, its impact on consumer behaviour, and why this trend has become a must-have for consumer brands. Learn actionable strategies to blend live streaming, entertainment and interactive shopping for audience engagement and sales conversion.</p> <p>Speakers<br>Emmeline Tjong, Regional YouTube Shopping Partnerships Lead <br>Amanda Poh, Lead, Affiliate Marketing, Shopee<br>Chan Reshel, Founder of Taitaigram</p> <p>Host<br>Sonal Mathur, VP, Partnerships & New Business, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>
33 total episodes available
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Frequently asked questions
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- What is Executive Insights by Mediacorp?
<p>Executive Insights are designed to help you learn more about the best practices in the marketing landscape so that your brand can better engage your desired audience.<br><br></p> <p>The views and opinions shared during this podcast series are those of the hosts and guests and do not necessarily reflect the views of Mediacorp Pte. Ltd. or its group of companies.</p> - How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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